Business of Medical Libraries Michelle Kraft, MLS, AHIP Senior Medical Librarian Cleveland Clinic Alumni Library Author of the Krafty Librarian

Who is Michelle Kraft? According to the blog analyzers

According to the blog analyzers

The Changing Role of the Libraries and Librarians Medical Libraries are a part of a business Librarians need to start thinking in business methods and applying those methods

Medical Libraries are a part of a business

Librarians need to start thinking in business methods and applying those methods

Intrinsic vs. Extrinsic Library Value Administration views library as a expense Librarians must show library as a cost saver for hospital LOS Liability Procedures How do library resources impact the institution?

Administration views library as a expense

Librarians must show library as a cost saver for hospital

LOS

Liability

Procedures

How do library resources impact the institution?

Similar Questions Demand Different Answers Why buy this product? Response “MD’s want it,” doesn’t work any more Why spend this amount? Negotiating price is required External funding? Grants Departments share costs Consortias Usage? Online, off campus, integrated

Why buy this product?

Response “MD’s want it,” doesn’t work any more

Why spend this amount?

Negotiating price is required

External funding?

Grants

Departments share costs

Consortias

Usage?

Online, off campus, integrated

Impact on Vendors Librarians cutting spending due budget Reducing products & services, not reallocating funds Unwilling to expand into new products & services Librarians asking tougher questions Compare of similar products Demand options and flexibility Stronger eye toward target users

Librarians cutting spending due budget

Reducing products & services, not reallocating funds

Unwilling to expand into new products & services

Librarians asking tougher questions

Compare of similar products

Demand options and flexibility

Stronger eye toward target users

The Salesperson & The Librarian First contact Face of the company/institution Primary contact person

First contact

Face of the company/institution

Primary contact person

Turn-Ons Know your product inside & out AND major competitors Be aware of library consortias and groups in your area Keep in contact, but not too much It is ok to ask do a web meeting & demo Be flexible

Know your product inside & out AND major competitors

Be aware of library consortias and groups in your area

Keep in contact, but not too much

It is ok to ask do a web meeting & demo

Be flexible

Turn-Offs Unfamiliar with the product Unaware of competitors product & comparisons Pushy or doesn’t listen Unfamiliar with area consortias One size fits all approach

Unfamiliar with the product

Unaware of competitors product & comparisons

Pushy or doesn’t listen

Unfamiliar with area consortias

One size fits all approach

From The Mouth of Librarians

From The Mouth of Librarians

Tips For Staying in Touch Subscribe to listservs MEDLIB-L http://tinyurl.com/78ou8r Setup current awareness Library literature RSS feeds Listen to your users

Subscribe to listservs

MEDLIB-L

http://tinyurl.com/78ou8r

Setup current awareness

Library literature

RSS feeds

Listen to your users

The Future Library Evolve or Close More digital Connectivity and access Tech savvy librarians EMR integration and the library

Library Evolve or Close

More digital

Connectivity and access

Tech savvy librarians

EMR integration and the library