Business of Medical Libraries

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Presentation on the business of medical libraries to Ovid's North American Sales and operations group on January 14, 2009.

Published in: Health & Medicine
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Business of Medical Libraries

  1. 1. Business of Medical Libraries Michelle Kraft, MLS, AHIP Senior Medical Librarian Cleveland Clinic Alumni Library Author of the Krafty Librarian
  2. 2. Who is Michelle Kraft? <ul><li>According to the blog analyzers </li></ul>
  3. 3. The Changing Role of the Libraries and Librarians <ul><li>Medical Libraries are a part of a business </li></ul><ul><li>Librarians need to start thinking in business methods and applying those methods </li></ul>
  4. 4. Intrinsic vs. Extrinsic Library Value <ul><li>Administration views library as a expense </li></ul><ul><li>Librarians must show library as a cost saver for hospital </li></ul><ul><ul><li>LOS </li></ul></ul><ul><ul><li>Liability </li></ul></ul><ul><ul><li>Procedures </li></ul></ul><ul><li>How do library resources impact the institution? </li></ul>
  5. 5. Similar Questions Demand Different Answers <ul><li>Why buy this product? </li></ul><ul><ul><li>Response “MD’s want it,” doesn’t work any more </li></ul></ul><ul><li>Why spend this amount? </li></ul><ul><ul><li>Negotiating price is required </li></ul></ul><ul><li>External funding? </li></ul><ul><ul><li>Grants </li></ul></ul><ul><ul><li>Departments share costs </li></ul></ul><ul><ul><li>Consortias </li></ul></ul><ul><li>Usage? </li></ul><ul><ul><li>Online, off campus, integrated </li></ul></ul>
  6. 7. Impact on Vendors <ul><li>Librarians cutting spending due budget </li></ul><ul><ul><li>Reducing products & services, not reallocating funds </li></ul></ul><ul><ul><li>Unwilling to expand into new products & services </li></ul></ul><ul><li>Librarians asking tougher questions </li></ul><ul><ul><li>Compare of similar products </li></ul></ul><ul><ul><li>Demand options and flexibility </li></ul></ul><ul><ul><li>Stronger eye toward target users </li></ul></ul>
  7. 8. The Salesperson & The Librarian <ul><li>First contact </li></ul><ul><li>Face of the company/institution </li></ul><ul><li>Primary contact person </li></ul>
  8. 10. Turn-Ons <ul><li>Know your product inside & out AND major competitors </li></ul><ul><li>Be aware of library consortias and groups in your area </li></ul><ul><li>Keep in contact, but not too much </li></ul><ul><li>It is ok to ask do a web meeting & demo </li></ul><ul><li>Be flexible </li></ul>
  9. 11. Turn-Offs <ul><li>Unfamiliar with the product </li></ul><ul><li>Unaware of competitors product & comparisons </li></ul><ul><li>Pushy or doesn’t listen </li></ul><ul><li>Unfamiliar with area consortias </li></ul><ul><li>One size fits all approach </li></ul>
  10. 12. From The Mouth of Librarians
  11. 13. From The Mouth of Librarians
  12. 14. Tips For Staying in Touch <ul><li>Subscribe to listservs </li></ul><ul><ul><li>MEDLIB-L </li></ul></ul><ul><ul><li>http://tinyurl.com/78ou8r </li></ul></ul><ul><li>Setup current awareness </li></ul><ul><ul><li>Library literature </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><li>Listen to your users </li></ul>
  13. 15. The Future <ul><li>Library Evolve or Close </li></ul><ul><li>More digital </li></ul><ul><ul><li>Connectivity and access </li></ul></ul><ul><li>Tech savvy librarians </li></ul><ul><li>EMR integration and the library </li></ul>
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