Ways how-to source content

1. Fishing for Contents?
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2. Sooner or later…
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3. Source: http://energydrink.redbull.com/commercial#video/2637667048001
…by the time you are
tempted to jump into
Content Marketing

4. you will notice that the defending
champions are already in the water
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5. and the challenge seems GIGANTIC.
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6. You soon will realize that
you are not Red Bull
and you got no wings.
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7. You are going to ask yourself:
„Where does the Content come from
and who is going to create it for me?“
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8. Don’t wait until
knowledge strikes you
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9. Source: http://energydrink.redbull.com/commercial#video/2637501276001
Accept the
Challenge

10. Start with some practical work
(after you have done the theory)
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11. Source: http://energydrink.redbull.com/commercial#video/2636458151001
Establish and improve
your internal process design
for content production

12. Source: http://energydrink.redbull.com/commercial#video/2470339729001
Identify & Recycle
existing content

13. Empower Employees
to create content
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14. Invite and incentive
Consumers & Fans
to produce content
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15. Form allies and create
Original Content
with your agency partners
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16. Watch out for new
Coops & Business Partners
to produce content
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17. Accelerate by
Licensing content
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18. Reach out and
Curate content you like
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19. Good Luck.
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20. Concept