- Username michaelhong
- Follow
- Name Adasia Communications
- Location New York, New York, United States
- About Michael is a unique breed of marketer who practiced architecture for 5 years before entering marketing field. He now has 17 years of marketing and marketing communications experience at AT&T, LG Electronic and ad agencies combined. At AT&T, he was one of pioneers in multicultural marketing. Leveraging his own experience of being a bilingual person, he helped creating multilingual marketing solutions, including development of att.com/global, targeting multilingual customers in 7 different languages. At LG Electronics North America, Michael held a multifaceted position including corporate branding for North America while managing digital marketing communications team for the US market.
- Website asianamericansegment.blogspot.com/
- Tags Brand strategy, Marketing Communications, Direct Marketing, Multicultural, Digital, Online, Web, WOM, Asian
- Joined Dec 08
- Presentations 3, Documents 0
- Following 1, Followers 0
Multicultural Marketing Research
Review Driven Marketing
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