Marty Hitzeman Resume - Integrated Marketing Leader Integrated Marketing Strategy, Creative Strategy, Digital Media Strategy, Lead Generation Strategy, Branding Strategy, Account Management, Client Counsel, Business Development, Project Management, Digital Strategy, Online Community Development and Engagement, Influencer Strategy, Marketing Technology Development Oversight, Leadership Team Member, Management, Efficiency Analysis,

1. Marty Hitzeman
1245 S Villa Ave
Villa Park, IL 60181
M: 312-735-0877
E: marty.hitzeman@gmail.com
http://www.linkedin.com/in/martyhitzeman
http://twitter.com/martyhitzeman
A proven entrepreneurial and corporate leader with a broad variety of marketing,
management, and technology expertise. Experienced in integrating all marketing
initiatives in one cohesive strategy that are measurable and focused on desired
results. Creative thinker with the ability to conceive, enhance or reposition
branding, campaigns, and initiatives. Exceptional record of creating efficiencies in
processes that maximize productivity and profits. Tenacious team leader or
player, adaptable to stable, new and chaotic environments.
Core Competencies & Strengths
 Strategic Planning
 Creative Branding
 Strategic Partnerships/Alliances
 Marketing Communications
 Positioning
 Advertising & Public Relations
 Restructuring teams & services
 Online Marketing (SEO, SEM, SMM)
 Client Management
 Strategic Counsel
 Competitive Analysis
 Traditional and New Media Integration
 Negotiating I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
PROFESSIONAL EXPERIENCE
Get Talked About, LLC Mar 2009 - Present
Integrated Marketing Strategy, Creative Strategy, Digital Media Strategy,
Lead Generation Strategy, Branding Strategy, Account Management, Client
Counsel, Project Management, Business Development.
Created startup company to meet unmet marketplace need: To provide
integrated digital and social marketing to small to medium sized businesses.
Achieved three years of 200% annual growth. Enhanced value to clients by
expanding service offerings to include the spectrum of mass media and direct
marketing. Established strategic partnerships with Google and Hubspot to further

2. increase the benefit to clients. Created niche service specializations in senior
healthcare, education, and consumer goods.
 Blended traditional advertising, marketing and PR with SEO/SEM/SMM
and other online techniques to increase impressions and online traffic on
average by +30% with proven direct sales gains for a senior healthcare
provider.
 Successfully created a social media strategy for a for-profit education
company and integrated that strategy to traditional, affiliate, search and
online advertising/marketing which increased website traffic 45%, added
3,000+ followers and generated a 33% increase in lead generation
through integrated landing pages.
 Expanded service offerings from online only to include traditional
advertising/marketing/PR services that increased revenues by 400% and
maintained a 38% profit margin. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Zocalo Group Jun 2007 - Mar 2009
Project Management, Client Counsel, Digital Strategy, Online Community
Development and Engagement, Influencer Strategy, Marketing Technology
Development Oversight, Leadership Team Member.
Led the development and client implementation of Zocalo Group technologies
used in customer word of mouth marketing campaigns and was part of senior
leadership for this award-winning word of mouth marketing agency. Created
requirements and managed the development and installations of Zocalo
Communities, a replicable private branded community used in client programs.
Counseled Zocalo client teams and top brands in the appropriate and creative
use of Zocalo technologies in their programs.
 Created data models for restaurant and CPG clients in which direct
mailings garnered a 10% response/membership rate for each private
branded community initiative.
 Created a method for Zocalo Communities to host, live video, and chats to
its platform increasing billable time through the creation of online
presentation assets, live video production and management of sessions.
 Co-winner of the first Ketchum’s Innovation Idol Award (2008) for creating
an original/never tried before PR campaign for CPG client. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Ketchum, Inc./Martin Hitzeman Consulting/NexSource, Inc.
Project Management, Management, Efficiency Analysis, Technical Support,
Systems Management, IT Administration, Client Consulting, Account Sales,
Business Development, Account Management.

3. Telecommunications Analyst Apr 2004 - Jun 2007
Coordinated and managed telecommunication services, switch maintenance and
local technicians for US offices as well as providing assistance to 15 US and
International locations data networks. IT project lead responsible for opening new
offices, moving current offices and guaranteeing no data or telecom work
interruptions for staff.
 Consolidated nine US offices telecom services and maintenance saving
hundreds of thousands of dollars. Also reduced PBX maintenance costs
by 75%.
 Project managed and implemented a global backbone for Cisco IP
telephony in New York, Pittsburgh, and Chicago.
 Set up/managed Ketchum’s first global video and teleconference pitch on
multiple continents ensuring pitch success. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Network Systems Manager Mar 2001 - Apr 2004
Network Administrator Mar 2000 - Mar 2001
Managed and administered Chicago local IT assets and worked with client teams
to deliver uninterrupted billable time to clients and ensure any technology related
initiatives performed.
 Reduced IT lease, maintenance and supply expenses by 40%.
 Significantly reduced account teams downtime thus increasing billable
hours.
 Successfully moved Chicago offices several times with zero working hours
downtime. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Principal Sep 1999 - Mar 2000
 Consulted with clients and their internal IT staff to create a more efficient
IT infrastructure and improve business processes. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Regional Sales Manager Sep 1998 - Sep 1999
Senior Consultant Mar 1998 – Sep 1998
 Managed business accounts and acquired new business in the Midwest.
 Managed team of techs at Fortune 500 accounts. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
California Premier Accounting Services
Accounting Sales, Financial Systems Sales, Tax Advisory, Business
Financial Planning, Business Analysis, Account Management, Account
Sales, Business Development.
Principal May 1995 - Mar 1998

4.  Acted as CIO and CFO for SMB’s.
I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
Comprehensive Business Services
Accounting Sales, Tax Advisory, Bookkeeping, Business Financial
Planning, Business Analysis, Account Management, Account Sales,
Business Development.
Business Analyst/Consultant Sep 1992 - May 1995
Accounting Sales Aug 1990 – Sep 1992
 Managed business accounts, sold and installed accounting systems and
IT infrastructure for SMB clients.
 Outside sales for Small Business Accounting franchise, Nationwide Top
Ten Sales award, National Sales trainer for new franchisees and sales
staff. I nt egrat edMarketingSt rat egy, CreativeSt rategy,Di gi tal Medi aStrat egy, LeadGenerati onStrat egy, BrandingStrategy, Account Management, Cli ent Counsel, Busi nessDevel opment ,Project Management, Digi tal St rat egy, OnlineCommunit yDevelopment andEngagement, Inf luencerStrat egy, Marketi ng Technol ogyDevelopment Oversight, Leadership TeamMember,Management ,Ef fici encyAnal ysi s, Technical Support , SystemsM anagement ,I TAdminist rati on, Cli ent Consul ting, Account Sal es, AccountingSales, Fi nancial Syst emsSal es, Tax Advisory, BusinessFi nancialPl anning, Busi nessAnalysis,Bookkeeping
EDUCATION
Bachelor of Science, Business Management - University of Phoenix
Inbound Marketing University
Inbound Marketing Certified – w/Honors
Community College of the Air Force, Maxwell AFB, AL
Associates of Applied Science, Avionics Systems Technology
Fullerton College, Fullerton, California
General Studies
OTHER SKILLS AND ACTIVITIES
Proficient in Microsoft Office (Excel, PowerPoint, Word), WordPress, Joomla,
Drupal, HTML, Adobe Creative Suite, Google Analytics, Sprout Social, Radian 6,
Google Webmaster Tools, Google AdWords, Final Cut, social media and social
advertising (YouTube, Facebook, Twitter, LinkedIn, Google+, Pinterest,
Instagram.)
Basic and Advanced PMI-Project Management Training.
Former USAF Reservist.
Singer/Songwriter/Musician.
Social Media:
LinkedIn - www.linkedin.com/in/martyhitzeman/
Twitter – www.twitter.com/martyhitzeman