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15 Marketing Uses for QR codes
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15 Marketing Uses for QR codes


A slideshow of 15 creative marketing uses for QR codes collect by MGH.

A slideshow of 15 creative marketing uses for QR codes collect by MGH.

Published in Technology
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  • 1. 15 Marketing uses for QR codes
    April 7, 2011
  • 2. Best Buy
    Located on the product tag, the QR code sends users to the product on Best Buy’s website, enabling customers to see product reviews and information.
  • 3.
    Appearing on Bravo, the QR code takes users to an exclusive “Closet Confessions” episode on, a popular online retailer for designer clothes.
  • 4. JetBlue
    Located on NYC subways, this QR code prompts users to enter JetBlue’s winter giveaway when scanned. The QR code is located in the left hand corner of larger code.
  • 5. Calvin Klein
    Located on NYC billboards, the QR code takes users to an exclusive 40-second Calvin Klein commercial, which can be shared by viewers on their social networks after watching.
  • 6. Cellar Key
    Located on certain wines, consumers can scan these codes to view additional information about the wine, including flavors, color, aromas, and production statistics. They can also browse food pairings and reviews as well as share the wine brand with others.
  • 7. American Eagle
    As part of a holiday promotion, American Eagle offered a 15% off discount to customers who scanned the QR code located on their ads.
  • 8. Odd Future on Jimmy Fallon
    On his show, Jimmy Fallon used a QR code to promote the band “Odd Future,” whose website and videos open when users scan the code.
  • 9. Frito-Lay
    Frito-Lay’s print ad features a QR code that sends viewers to their mobile site, where users can choose to view a video or a featured recipe.
  • 10. New York City Buildings
    Posted on NYC construction permits, these QR codes allow users to view what is being built, the name of the builder, and any complaints that have been filed when scanned.
  • 11. The Big Wild
    The Big Wild, a Canadian conservation group used a QR code campaign to get people to sign a petition to save Flathead River Valley in British Columbia. The posters appeared across Canada, prompting users to sign a mobile-friendly petition.
  • 12. New York City Buildings
    When consumers opt for shipping in a used box on certain websites, they can scan the QR code on the box to open a page where they enter their zip code and explain how they received the box. After entering this information, the customer can view where else the box has traveled.
  • 13. Esquire
    Placed next to featured clothing in Esquire Magazine, these QR codes open to a page where customers can view and purchase the item.
  • 14. Nike
    Appearing on Nike storefronts in Belgium, these QR codes allow the user to “Like” Nike’s running challenges on Facebook.
  • 15. Terramar
    Outerwear company Terramar added QR codes to their outdoor ads, which prompt users to enter their email addresses and mailing information. Just for registering, Terramar sends each QR code user a free poster.
  • 16. Smyth Jewelers
    MGH developed a holiday campaign for Smyth Jewelers in which they released one deal per day for 15 days, available exclusively to customers who scanned a QR code that appeared on the store building.
  • 17. For more information about using QR codes or other marketing tools, please contact us at
    Visit us on Facebook at