QR Codes: What Marketers Need to Know

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Presentation about marketing using QR codes by Baltimore advertising agency, MGH.

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  • This is a QR code. It is checkered box that looks similar to this.
  • Here’s how it works…Scanned and then links user to a website from their smartphones.
  • So what? Why should you care about the technology?
  • For years, marketers saying this is the year for mobile in advertising. Thanks to the rapid adoption of smartphones, we’re there.
  • Located on the product tag, the QR code sends users to the product on Best Buy’s website, enabling customers to see product reviews and information.
  • Located on NYC subways, this QR code prompts users to enter JetBlue’s winter giveaway when scanned. The QR code is located in the left hand corner of larger code.
  • Located on NYC billboards, the QR code takes users to an exclusive 40-second Calvin Klein commercial, which can be shared by viewers on their social networks after watching.
  • On his show, Jimmy Fallon used a QR code to promote the band “Odd Future,” whose website and videos open when users scan the code.
  • Placed next to featured clothing in Esquire Magazine, these QR codes open to a page where customers can view and purchase the item.
  • Appearing on Nike storefronts in Belgium, these QR codes allow the user to “Like” Nike’s running challenges on Facebook.
  • MGH developed a holiday campaign for Smyth Jewelers in which they released one deal per day for 15 days, available exclusively to customers who scanned a QR code that appeared on the store building.
  • So what? Why should you care about the technology?
  • So what? Why should you care about the technology?
  • Probably the most important question you could ask.
  • Add a unique identifier to the end of your URL. If you’re pointing to an external site, do a re-direct.
  • Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
  • Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
  • Whilesmartphone ownership and use is on the rise, make sure you have options for those who aren’t there yet.
  • Important if pushing to an external site - no control
  • Important if pushing to an external site - no control
  • Important if pushing to an external site - no control
  • You know your customers better than anyone. If you don’t think they’ll care about the QR codes, just wait and save that real estate for something else.
  • QR Codes: What Marketers Need to Know

    1. 1.
    2. 2. 2<br />
    3. 3. 3<br /><ul><li> Website
    4. 4. Form (email opt-in; sweepstakes)
    5. 5. Video or photo
    6. 6. Social media account</li></li></ul><li>4<br /><ul><li> Phone number
    7. 7. Text message
    8. 8. V-card</li></li></ul><li>5<br /><ul><li> Hidden message</li></li></ul><li>6<br />So what?<br />
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    22. 22. 20<br />So now what?<br />
    23. 23. http://goqr.me<br />
    24. 24. http://qrcode.littleidiot.be<br />
    25. 25. http://ibm.co/qrcodebranding<br />
    26. 26.
    27. 27.
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    29. 29. 27<br />Questions to ask yourself…<br />
    30. 30. 28<br />Is my site mobile friendly?<br />
    31. 31. 29<br />How are you tracking?<br />
    32. 32. 30<br />Tracking on your site:<br /><ul><li> Use http://mghus.com/?=qr
    33. 33. Go to Analytics > Content</li></li></ul><li>31<br />Tracking on external (ex:YouTube):<br /><ul><li> Do re-direct from your site
    34. 34. http://mghus.com/qr > http://youtube.com/rickroll </li></li></ul><li>32<br />Am I providing options for non-smartphone users?<br />
    35. 35. 33<br />To learn more, scan this: <br />Or text “PRODUCT” to 12345. <br />http://websiteurl.com<br />
    36. 36. 34<br />Will my URL change?<br />QR codes always stay the same.<br />
    37. 37. 35<br />Watch our funny video here:<br />
    38. 38. 36<br />Watch our funny video here:<br />
    39. 39. 37<br />Will my customers care?<br />
    40. 40. 38<br />Questions?<br />

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