Japan-Complete from Data Services is designed to handle the complexities of the Japan Postal system, including: Address and Postal Code validation and correction using the Japanese Postal Database, Isolation or assignment of city names, postal codes, and prefectures for address normalization, Merge/Purge, Gender Coding, Geo-Coding, and List Rental Fulfillment. Data Services Inc | The Leader in Global Data Processing Since 1967! Learn more at http://www.dataservicesinc.com

1. Dat a Ser vices, Inc.
Computer Services for
Global Direct Marketing
www.dataservicesinc.com
1-800-432-4066
Japan-Complete Data Processing from Data Services
1-410-546-2206
Direct Mailers targeting Japan face a variety of challenges:
Language challenges
Multi-byte processing challenges
Japanese postal challenges.
Japan-Complete data processing from Data Services meets all these challenges and provides the
traditional address hygiene services you've come to rely upon in your direct mail data processing.
The Language Challenge
Japan originally borrowed its written language from China. The Chinese characters, called Kanji,
were later supplemented by two additional character sets based on the way Japanese syllables
sounded when they were pronounced. These two additional character sets, Katakana and
Hiragana, sound the same but are written differently and used for different purposes; just as a lower
case 'a' and an upper case 'A' sound the same in English, but are written completely differently.
Romanji (or Romaji) is a Romanized version of the Hiragana or Katakana character sets.
Japan-Complete from Data Services is capable of handling mixed files containing
Romanji and Japanese characters.
We offer:
Table matching to determine name sequence for normalization
Gender Coding
The Multi-byte Challenge
Because many of the Kanji characters are encoded in two or more bytes, Japanese can be a chal-
lenge for traditional North American and European data processing systems. Japan-Complete from
Data Services is designed to handle all forms of Japanese characters.
However, challenges often occur in the ink-jetting or laser-imaging process with addressing your
mail. We strongly recommend you send a sample to your imaging partner to see if they can ink-jet
or laser-print in the Japanese character sets well before your drop date.
(Over)

2. Data Ser vices, Inc.
Computer Services for
Global Direct Marketing
www.dataservicesinc.com
1-800-432-4066
1-410-546-2206
The Japanese Postal Challenge
Did you know that Japanese homes were formerly numbered not by geographic sequence, but according to when
they were built? The next-higher number than your house would not necessarily be next-door, but might be a few
blocks away. The good news is that Japanese postmen have very good memories, and the mail delivery service is
excellent. Although the numbering system has changed, Japan still has its share of irregularities within the postal
system.
Japan-Complete from Data Services is designed to handle the complexities of the Japan Postal system, including:
Address and Postal Code validation and correction using the Japanese Postal Database
Isolation or assignment of city names, postal codes, and prefectures for address normalization
Of course, Japan-Complete from Data Services offers the Merge/Purge, Coding, and
Reporting services you've come to count on:
Merge/Purge Processing
Individual, Household, or Residential level merge/purge
Japanese Character set to Romanji matching
Coding and Reporting
Each record is assigned a processing code indicating validation or correction levels.
Detailed reports are provided by key code summarizing data hygiene and merge/purge results.
List Rental Fulfillment via LEX List Express Online
Accessing counts and shipping orders is simple with our LEX List Express online list count and ordering tool. This
powerful tool gives you 24/7 Online Access to files housed at Data Services – including multi-byte Japanese files.
Call 800-432-4066 or +1 410-546-2206 and discover how Japan-Complete
from Data Services can help you with your next mailing into Japan.