1. Influence Presented by Melissa Gagné

3. Many weak ties

5. Genuinely want to help

7. The aim is to not only satisfy customers but to also get them talking I D E A Identify mass influencers Deliver groundswell customer service Empower your customers with information Amplify your fans

10. Type 2 Approach Type 1 Direct Indirect but Complimentary

11. Time to Check In: Foursquare

12. Natalie Tran www.lonelyplanet.com/blog/natalietran/ www.youtube.com/communitychannel

13. TaviGevinson Blog: Style Rookie http://www.thestylerookie.com/

14. Questions?