Meld Magazine Volunteer Information Session, Semester 1, 2014

Meld Volunteer Information Session
Semester 1, 2014

Agenda
The digital media industry
What jobs are out there?
Requisite skills and competencies
What does it mean for me?
Meld Strategy 2014
What should I be getting out of my time at Meld?

What jobs are out there?
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

What are employers looking for?
In groups, go through the following jobs that have been
recently advertised.
Discuss and note down the skills and competencies required
for jobs in journalism, multimedia and social media.
Are there any recurring themes? What implications does this
have on media graduates?
Activity

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
What does it mean for me?

Nominate a leader in the group. Present your group’s
learnings and insights.
Share

“Experience in content management systems”
“Photoshop experience essential”
“Understand how search engines work”
“Nail the perfect tweet”
“Improve the ways the ABC presents news online”
“Written and audio-visual content”
“Development and provision of content and services for
new media platforms and tools”
“Web writing”
“Written communication via digital channels”
“Support search engine optimisation principles”
“Develop and maintain content rich websites”
“Adding value and attracting readers”
“Overseeing our daily newsletter”
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

Possessing the ability to write no longer enough.
You need a suite of skills to succeed.
 You are, reporter, videographer, sub, production-editor and editor
 You are tech savvy and keeping up with evolving digital landscape
 You understand terms like CMS and SEO
 You are a community development and social media manager
 You are a marketer and understand the value of personal branding
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
“You could be pitching ideas, which you will
then shoot and edit yourself with no
budget on to social”
“You will be a creative, cameraman,
editor and content guru all rolled into
one package”
“Able to work with a range of
mediums”
“Graphic design/HTML with proficient
skills in Adobe Creative Suite”
“Experience with Final Cut Pro will
also be favourable”
“Photographic and filming skills
essential”
“Website development… highly
desirable”
“Advanced video production skills
– concept, filming and editing”
“Quickly producing visual and
shareable content”
“Advanced knowledge of best
practice cross-media
production techniques including
new media ability
“Passion for engaging
audiences through social
media and experience of
managing communities”

You also need a suite of skills to succeed.
 You are a photographer, videographer and graphic designer
 You are comfortable to produce content across multiple
platforms
 You might even need skills in website development
 You are tech savvy and be comfortable to shoot with both
inexpensive and professional gear
 You are also a community development and social media
engagement manager, and understand the value of personal
branding
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

“Content strategy across blogs, websites,
social media forums”
“Comprehensive understanding of social
media platforms and how each is best used
in different scenarios”
“Development of ROI, KPI and engagement metrics”
“Development and maintenance of 12 month calendar in line
with key marketing and promotional campaigns”
“Identify and develop strategies to launch and maintain
Tupperware’s presence on new platforms including
Instagram, Pinterest, forums etc”
“Providing regular and informative insights and case
studies in the social media space”
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

Social media engagement is an area of growth.
Many organisations are still developing capabilities
 The skills you are picking up are highly valuable
 You have a chance to innovate and carve out new ground
 You will learn the most by being observant and keeping abreast
with developments in social media
 Practice what you preach, engage others online and build a
strong personal brand
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

Think outside the box!
Same skills can be applied to a
variety of roles and jobs.
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
What should I be getting
out of my time at Meld?

What are my goals for Semester 1, 2014?
This semester, I’m working towards
………………………………
A media-related skill or competency I’d like to get really good
at is ……………………..
I’ve always had an interest in…………………………… and
would really appreciate the opportunity to try it out.
Activity

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
Explore
Equip
EngageEmpower
Excel
• Tools and platforms
• Strengths and weakness
• Topics of interest
• Various roles in digital
media
• Build on and
widen skill sets
• Journalism,
multimedia, social
media
• Leadership,
project
management,
business,
entrepreneurship
• Apply skills and
knowledge
• Practice, practice,
practice
• Work as a team
• Think and act like
media executives,
entrepreneurs
• Build up a
professional portfolio
• Share
knowledge and
skills, best
practice
• Network and
reach out to
communities of
interest
• Invite others to
participate
• Build on strengths and work on
weaknesses
• Improve competency
• Develop specialties or expertise
• Take your skills to the next level
• Boost chances of getting
employed

Meld Magazine
Editor-in-chief
Editorial
Production editor
Section editors - News, lifestyle,
entertainment, sports, tech
Reporters
Multimedia editors –
Photos, videos, graphics
Photographers, videographers,
graphic designers
Social media manager
Social media interns - Facebook, Twitter,
Pinterest, Instagram, LinkedIn, Tumblr
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
To achieve that, we need to go from this…

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
To this…
Editor-
in-chief
Editors
Social
media
mgrs
Multi-
media
editors
Videographer
Reporter
Photographer
Graphic
designer
Contributor
International
studentsCommunities
of interest
International education
stakeholders
Across all Meld platforms
Resource, guidance and training
Social
media
interns

Transferableskills
Research and analysis
Interpersonal, oral and
written communication
skills
Organisation and
leadership
Personal branding
Business acumen
Specificskills
Writing, photography,
videography, design
and editing for the web
Content and social
media strategy
development across
multiple platforms
Community
management and social
media engagement
SEO, web and social
media analytics
Deliverables
Content strategy for
semester 1 – signed off
by supervising editor
Editorial calendar – two
3-month calendar or
one semester-long
calendar
Body of content
published across Meld
platforms to deadline
Input from community
through contributions or
social media
Outcomes
Improved learning
outcomes – volunteers
empowered to own and
lead projects
Content and social
media strategy to reach
audience more
effectively
Organisation is flatter,
more open and
grassroots driven
The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
Process Overview
Kick off
Brainstorm and
team
Strategy and
plan
Content and
community
engagement
Measure and
evaluate
1. Understand the big
picture
2. Set personal
development goals
3. Get to know each
other
1. Express your
interests
2. Form teams
3. Brainstorm ideas
1. Content strategy
across multiple
platforms
2. Editorial calendar
3. Assign roles and
agree on deadlines 1. Produce content
2. Community
outreach
3. Seek contributions
from community
1. Google Analytics
2. Social media
measurement
3. Performance
evaluation

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
Meetings

The digital
media industry
Requisite skills
and
competencies
Meld Strategy
2014
Teaching, training
Topic Objective Date and time Venue
Content strategy Facilitated workshop that will help
participants develop a content
strategy for a hyperlocal
audience.
Shooting with
your phone
Go on a photo/video walk around
Melbourne and learn how you
can create multimedia content for
publication with just a smart
phone in hand and the help of
some great apps.
Social media
strategy
Gain an overview of the tools and
platforms organisations and
business are using to reach
audiences and figure out which
ones will work best for your
audience.
Graphics and
other visual aids
for story-telling
Find out how you can tell a story
better through visual aids, from
the basic graph to cool
infographics, and the tools out
there that you can use.

This isn’t the end but the start of an ongoing conversation!
Ask questions, provide feedback, suggest ideas or raise concerns in Meld’s
team page, or email karen.poh@meldmagazine.com.au.

Meld Magazine Volunteer Information Session, Semester 1, 2014

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Meld Magazine Volunteer Information Session, Semester 1, 2014