Uploaded byMel Carson
Social Media & Digital PR - A Marriage Made in Heaven #SESSF
Best practice tips and tricks from Mel Carson speaking at SES San Francisco in September 2013 on social media and digital PR, how to set up a team, how social media and digital PR fit into the inbound marketing mix, and why your business needs to be less siloed in it's approach to amplifying brand messages through PR and use social media and digital as an effective channel to create meaningful connections with consumers in a digital age.
Social Media & Digital PR - A Marriage Made in Heaven #SESSF
- 1. The Marriage ofSocial & PR Making It Work for Your Brand @MelCarson
- 2. I Live inSunny Seattle…. Jeff Abel Photography
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- 4. @MelCarson A Little SceneSetting….
- 5. @MelCarson 27% of Timeon Social Media
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- 8. @MelCarson Look At MyBook on Forbes!! Published At 11.13pm 150K Per Year
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- 11. @MelCarson Rand Fishkin Moz.com PR& Social = Inbound
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- 13. @MelCarson Fireworks = PR& Events
- 14. @MelCarson Brand Building ThroughPR & Social • Build a relationship to become more trusted • Differentiate through an emotional connection to become more remarkable and unmistakable • Nurture loyal fans to become more essential **How Social Media Is Changing Brand Building – 2012
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- 16. @MelCarson Multimedia Increases Impressions UseImages Use Video Include Links Be Tweetable Render Properly
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- 18. @MelCarson Science of Great Content TheDNA of successful and enduring digital content has FOUR elements: • Authentic • Useful • Relevant • Actionable
- 19. @MelCarson Science of Great Content You’llbe roaring with joy when you see our latest Cape Town & Safari deal! Click to watch our stunning slideshow: http://g2d.com/RoaringDeal Customer-centric Emotion Real-Time Actionable Measurable Affordable
- 20. @MelCarson Science of GreatContent Aspirational We Take Care of You Something for Everyone Always fancied a “wee dram” on a beautiful Scottish Island filled with coastal walks and magnificent wildlife? Leave your rental car keys behind on this tour of 8 of Scotland’s finest whisky distilleries. “Like” and we’ll do a little jig! Product Detail Call to Action Personality
- 21. @MelCarson Digital PR &Influencer Discovery
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- 25. @MelCarson Google Alerts &Moat.com
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- 32. @MelCarson Attribute Your OwnedMedia Via Who?
- 33. @MelCarson Attribute Your OwnedMedia Via Who?
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- 38. @MelCarson Where is the BigFat Image in this Blog Post? Corporate Blog
- 39. @MelCarson What Image is Showing UpWhen Someone LIKES? Own The Image
- 40. @MelCarson How To ThinkAbout ROI • It’s not just about Awareness • Partnership with Media • You are Lowering Cost • You are creating Brand Affinity • You are Increasing Customer Spend • You are anticipating the Return On In-Action
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- 45. @MelCarson Thumbs Up ToYour Happy Union
- 46. Chicago | November12–16, 2012 | #SESCHI Thank You! Mel@DelightfulCommunications.com @MelCarson