The Ins and Outs of WordPress

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A basic introduction to the WordPress website and blog publishing platform, presented at MEGAComm Tel Aviv, February 20, 2011

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The Ins and Outs of WordPress

  1. 1. WordPress – now a board game!<br />
  2. 2. The Ins and Outs of WordPress<br />Nadine Wildmann, Meeple Communications<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  3. 3. What is WordPress?<br /><ul><li>Web publishing platform
  4. 4. Easy to learn and use Content Management System (CMS)
  5. 5. Open source, community support
  6. 6. Powerful blogging tool
  7. 7. A way for non-programmers to create professional websites and blogs
  8. 8. Works in most browsers, strong SEO</li></ul>MegaComm Tel Aviv, February 20, 2011<br />3<br />
  9. 9. The World of WordPress<br />4<br />MEGAComm, Tel Aviv, February 20, 2011<br />WordPress.org, WordPress.com<br />Matt Mullenweg, founder and open-source evangelist<br />Automattic, WordPress company<br />WordPress Foundation<br />WordCamp<br />Illuminea’s Miriam Schwab runs WordCamp in Jerusalem, Matt attended last September <br />
  10. 10. WordPress.com vs.WordPress.org<br />WordPress.com<br />WordPress.org<br />5<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  11. 11. WordPress.com vs. WordPress.org<br />WordPress.com<br />WordPress.org<br /><ul><li>Easier to use
  12. 12. Built-in functions
  13. 13. Limited customization
  14. 14. Free
  15. 15. Paid upgrades available, such as your own domain name
  16. 16. Expanded functionality through 13,000 plugins
  17. 17. External resources such as commercial themes
  18. 18. More control, more responsibility
  19. 19. You need to pay a web server host</li></ul>6<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  20. 20. Websites and Blogs<br />
  21. 21. Types of WordPress Websites<br /><ul><li>Blogs
  22. 22. Content is sorted by Category
  23. 23. Websites
  24. 24. WordPress can create traditional websites
  25. 25. Combinations
  26. 26. Blog is integrated into a website</li></ul>8<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  27. 27. WordPress Examples<br />MegaComm Tel Aviv, February 20, 2011<br />9<br />
  28. 28. MegaComm Tel Aviv, February 20, 2011<br />10<br />
  29. 29. MegaComm Tel Aviv, February 20, 2011<br />11<br />
  30. 30. MegaComm Tel Aviv, February 20, 2011<br />12<br />
  31. 31. MegaComm Tel Aviv, February 20, 2011<br />13<br />
  32. 32. MegaComm Tel Aviv, February 20, 2011<br />14<br />
  33. 33. MegaComm Tel Aviv, February 20, 2011<br />15<br />
  34. 34. Inside WordPress<br />
  35. 35. WordPress Elements<br />Core / Loop <br />Content – Text, Images, Media<br />Theme – Design, Functionality <br />Plugins – Added functionality<br />Widgets <br />Dashboard Settings<br />17<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  36. 36. Pages and Posts<br />WordPress has both Posts and Pages<br />Pages are static<br />Posts can appear<br />On the Home page<br />On one or more Category pages<br />In sidebars or sections of pages<br />As full posts or excerpts<br />With or without thumbnail images<br />MegaComm Tel Aviv, February 20, 2011<br />18<br />
  37. 37. Content Management<br /><ul><li>User-friendly content management
  38. 38. Formatting
  39. 39. Media
  40. 40. Drafts and Reviewing
  41. 41. Page Preview
  42. 42. Category and Tag labeling
  43. 43. Visual Editor and HTML views
  44. 44. Permalinks - WordPress makes it easy to control the url links that Google sees</li></ul>19<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  45. 45. Backend Dashboard<br />MegaComm Tel Aviv, February 20, 2011<br />20<br /><ul><li> Visual and HTML views
  46. 46. User-friendly interface</li></li></ul><li>Content Management<br />MegaComm Tel Aviv, February 20, 2011<br />21<br />
  47. 47. Image Library<br />MegaComm Tel Aviv, February 20, 2011<br />22<br />
  48. 48. Permalinks<br />MegaComm Tel Aviv, February 20, 2011<br />23<br />
  49. 49. Menus<br />Static and Category pages can be combined on one navigation bar<br />Or create two separate menus<br />Drag and slide menu for sub-pages<br />MegaComm Tel Aviv, February 20, 2011<br />24<br />
  50. 50. Widgets<br />Drag into widgetized areas such as sidebars<br />Text widgets can include HTML <br />MegaComm Tel Aviv, February 20, 2011<br />25<br />
  51. 51. Theme Selection<br />
  52. 52. Theme Sources<br />WordPress.org Free Themes<br />Tested<br />Popular | New | Featured<br />Can be installed directly through backend<br />Other Free<br />Risky, evaluate source and reason for free offer<br />Commercial<br />Below $50 – investigate developer reputation<br />Above $50 are usually stable and supported<br />27<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  53. 53. WordPress.org New Themes<br />MegaComm Tel Aviv, February 20, 2011<br />28<br />
  54. 54. Evaluating Themes<br />Navigation bar<br />Widgetized areas – Magazine style<br />Theme options<br />Thumbnail / Featured Image treatment<br />Graphics<br />MegaComm Tel Aviv, February 20, 2011<br />29<br />
  55. 55. Theme Customization<br />
  56. 56. Mystique Theme<br />MegaComm Tel Aviv, February 20, 2011<br />31<br />
  57. 57. Weaver Theme<br />MegaComm Tel Aviv, February 20, 2011<br />32<br />
  58. 58. Theme Structure<br />Files<br />PHP<br />CSS<br />Others – Javascript, Ajax<br />Images<br />Can be replaced via FTP<br />33<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  59. 59. Theme Modification Methods<br />Edit code files through WP backend<br />Image replacement<br />WordPress default theme options<br />Header<br />Background color<br />Theme options<br />34<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  60. 60. WordPress Default Theme: 2010<br />MegaComm Tel Aviv, February 20, 2011<br />35<br />
  61. 61. 2010 Theme Header Options<br />MegaComm Tel Aviv, February 20, 2011<br />36<br />
  62. 62. 2010 Theme Background Options<br />MegaComm Tel Aviv, February 20, 2011<br />37<br />
  63. 63. 2010 Theme Modified<br />MegaComm Tel Aviv, February 20, 2011<br />38<br />
  64. 64. Theme Options<br />
  65. 65. Atahualpa Theme<br />MegaComm Tel Aviv, February 20, 2011<br />40<br />
  66. 66. Atahualpa Theme Options<br />MegaComm Tel Aviv, February 20, 2011<br />41<br />
  67. 67. Atahualpa Theme Options<br />MegaComm Tel Aviv, February 20, 2011<br />42<br />
  68. 68. Evolve Theme<br />MegaComm Tel Aviv, February 20, 2011<br />43<br />
  69. 69. Evolve Theme Options<br />MegaComm Tel Aviv, February 20, 2011<br />44<br />
  70. 70. Platform Theme<br />MegaComm Tel Aviv, February 20, 2011<br />45<br />
  71. 71. Platform Theme Options<br />MegaComm Tel Aviv, February 20, 2011<br />46<br />
  72. 72. Plugins<br />
  73. 73. Plugins<br /><ul><li>Social Media
  74. 74. Enhancements
  75. 75. Functionality
  76. 76. Monetization
  77. 77. Online stores
  78. 78. PayPal
  79. 79. Advertising
  80. 80. Banners, Google Adwords, Google Adsense
  81. 81. Affiliate marketing</li></ul>48<br />MEGAComm, Tel Aviv, February 20, 2011<br />
  82. 82. Installing Plugins<br />MegaComm Tel Aviv, February 20, 2011<br />49<br />
  83. 83. Social Media – Twitter<br /><ul><li>Follow – Links website visitors to your Twitter page
  84. 84. Share – Visitors post an article from your website to their own Twitter account
  85. 85. Import – Your Twitter feed comes in live to your website
  86. 86. Post to – Your blog posts are automatically posted to your Twitter account </li></ul>MegaComm Tel Aviv, February 20, 2011<br />50<br />
  87. 87. Now you’re ready to play the game!<br />Each player needs to implement the optimal combination of plugins. It sounds easy, right? But there are 3 dice representing requests from the boss that players must fulfill – sometimes those will destroy all your work. <br />MegaComm Tel Aviv, February 20, 2011<br />51<br />
  88. 88. Thank You<br />MEGAComm, Tel Aviv, February 20, 2011<br />52<br />Nadine Wildmann<br />Meeple Communications<br />Web Design and <br />WordPress Training<br />www.meeplecom.comnadine@meeplecom.com<br />WordPress resource links:<br />www.yoursteppinstone.com<br />(A Meeple is a human or animal shaped wooden token used in board games.) <br />The WordPress Board Gamewas introduced at WordCamp Indonesia, January 29, 2011<br />

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