Millions of people go online to leave feedback about businesses that they've purchased products or services from. Unfortunately, unhappy consumers are more likely to tell the world how they feel than happy consumers. Therefore, it is up to your business to stay on top of what is being said about you online, address any negative feedback, and consistently create positive content in regards to your business. Your online reputation matters a lot to your business success.

1. 10 Reputation Management Tips
For Local Businesses
By Soji Adeyanju
http://deyansystems.com | info@deyansystems.com | +44 (0) 796 103 6915

2. Tip #1
Be In The Know: Google Yourself
 Google your name, business
name or product name to find
out what is being said about
you or your business online
 The only way to manage it is
to “know” about it

3. Tip #2
Answer Negative Reviews
 Do not ignore negative comments
 Be proactive and talk to the person who
wrote the review to see how you can fix
the problem
 This shows the public that you care

4. Tip #3
Start Blogging If You Haven’t
Already
 Blog posts help push down negative
reviews and get them off of page one
 The more you blog, the faster your
blog posts will fill up the search
engine results
 Check out our 10 Top Blogging Tips
For Local Businesses

5. Tip #4
Distribute Press Releases
 Publish press releases on a regular
basis to keep a steady stream of
fresh, positive content on the web
about your business
 Press releases can also push down
negative customer reviews in the
search engine results

6. Tip #5
Get Social
 Google places a lot of quality
on social media sites – the
more social media profiles you
have, the better
 Ask your happy social media
followers/customers to leave
reviews for your company

7. Tip #6
Join Industry Specific Forums
 Find forums related to your industry and
join them
 Become active on these forums and
always have your business link in your
signature if allowed
 Frequently offer insight and advice about
your industry; become the authority in
your local area

8. Tip #7
Practice Search Engine Optimisation
 Make sure your website and
other web properties are fully
optimised
 Be sure to use the right
keywords
 Good for more exposure and
for building a strong reputation
in terms of relevance and
importance

9. Tip #8
Think Before You Speak Online
 Once you post information on the web, it
is out there and can’t be taken back so
post carefully
 Can what you’re about to say HURT
your business? If so, don’t say it

10. Tip #9
Use Photos Online and Optimise Them
 People like to see who they’re doing
business with so the more photos the
better
 Have photos of yourself, your
business, your employees, and your
products posted online
 Use keywords to name your photos
and in alt tags so they rank in the
search engines

11. Tip #10
Buy Domains with Your
Business Name in Them
 Once you purchase these domains, put up
smaller sites related to your business
 Sites should rank easily due to your
business name being in them
 These sites will help push down any
negative customer reviews in the search
engines

12. Thank You
If you would like more information about reputation management, contact me at
+44 (0) 796 103 6915 for a FREE 1/2hr Consultation
http://deyansystems.com | info@deyansystems.com
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