Hollywood PresbyterianMedical Center case study of brand awareness, medical marketing, medical advertising by Banahan.Communications, http://www.Banahan.com

1. Hollywood Presbyterian Medical Center Vision Campaign

3. Hollywood Presbyterian Medical Center Vision Campaign

4. Hollywood Presbyterian Medical Center Vision Campaign

5. Hollywood Presbyterian Medical Center Vision Campaign Rationale/Foundation

6. Hollywood Presbyterian Medical Center Vision Campaign Research Facts: Unaided recognition of name and location low within 5 miles.

7. Hollywood Presbyterian Medical Center Vision Campaign Branding requires increasing awareness of name and location.

8. Hollywood Presbyterian Medical Center Vision Campaign Simple messages: Name Address/location Trust

9. Hollywood Presbyterian Medical Center Vision Campaign Our Audacious Goal: We will be the most trusted medical center in Los Angeles by 2012 through quality care, compassion, and respect.

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15. Hollywood Presbyterian Medical Center Vision Campaign Trust

16. Hollywood Presbyterian Medical Center Vision Campaign Trusted since 1923

17. Hollywood Presbyterian Medical Center Vision Campaign New Brand

18. Hollywood Presbyterian Medical Center Vision Campaign Our new brand will honor our past and present and yet launch us into the future. CIRCLE Represents common interest and goals. SQUARE Commitment to honest and direct agreement. TRIANGLE Upward motion and a vision that points the way to our future.

19. Hollywood Presbyterian Medical Center Vision Campaign RED Seen as dynamic, stimulating and exciting. MUSTARD Seen as cheerful, energetic, and yet also warm and comforting. BLUE Seen as a constant in our lives, reliable, trustworthy and it inspires confidence.

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26. Hollywood Presbyterian Medical Center Vision Campaign Most trusted by 2012. Building trust from the inside out.

27. Hollywood Presbyterian Medical Center Vision Campaign Icon: Information Call-to-Action

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29. Hollywood Presbyterian Medical Center Vision Campaign Corporate ID

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36. Hollywood Presbyterian Medical Center Vision Campaign Signage

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42. Hollywood Presbyterian Medical Center Vision Campaign Product Line: Obstetrics

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47. Hollywood Presbyterian Medical Center Vision Campaign Merchandise

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49. Hollywood Presbyterian Medical Center Vision Campaign Product Line: Cardiovascular

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59. Hollywood Presbyterian Medical Center Vision Campaign Internal Communication

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74. Hollywood Presbyterian Medical Center Vision Campaign External Communication

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76. Hollywood Presbyterian Medical Center Vision Campaign 186,270,916 impressions CPM: $1.66

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89. Hollywood Presbyterian Medical Center Vision Campaign External Video Message

90. Hollywood Presbyterian Medical Center Vision Campaign OB video launch

91. Hollywood Presbyterian Medical Center Vision Campaign Cardio video launch

92. Hollywood Presbyterian Medical Center Vision Campaign New Web Launch

93. Hollywood Presbyterian Medical Center Vision Campaign