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1. JOSEPH TUROW ANNENBERG SCHOOL FOR COMMUNICATION UNIVERSITY OF PENNSYLVANIA Beyond Anonymity
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Editor's Notes
I’ve been asked to sketch the problems and opportunities of concepts such as anonymity and do-not-track
I’ve been asked to address some of the problems and opportunities surrounding anonymity and do-not track.
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Advertisers operate on the assumption that, on the internet as in traditional media, commercial messages that parade as soft (or “human interest”) news and entertainment are more persuasive than straightforward ads. Publishers know this too and in the heat of a terrible economic downturn even the most traditional ones have begun to compromise long-standing professional norms about the separation of advertising and editorial matter. Many of the new online publishers—companies such as HowLifeWorks that turn out loads of content every day—never really bought into the old-world ideas about editorial integrity anyway.
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