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Can Oreo's "Dunk in the Dark" tweet success be repeated? Adriana Llames Kogelisis the VP of Sears Holdings Digital Marketing Division and the social media marketing leader behind Kmart's new "Ship My Pants" and "Big Gas Savings" online viral sensations. She will take us through how companies are using real-time marketing including some of the best cases available today, including #ShipMyPants. In a world where Millenials see Facebook as too slow, real-time marketing is a 'must do' for companies looking to put relevant messaging in front of customers.
Adriana Llames Kogelis, Division Vice President, Mobile + Social Media Marketing, Sears Holdings