5 style

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Michael Dain

5 of 10 lectures on mobile design covering elements of style

Mobile

what is style?
color
image
typography
iconography
metaphor

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Does all of the content you publish, from online informational articles to print promotional materials, speak to your audience with the same voice? If you fail to define and manage your brand voice, there won't be any consistency in your content. This means that you won't present a distinct voice to your audience and there's a good chance your branding efforts will fail completely. "Brand Voice" means the tone and language you use to communicate with your audience. When brand voice is consistent across all communications, it creates a kind of personality for your organization. As a result, your audience knows what to expect and learns to trust you. It is an essential feature of branding which allows you to successfully position yourself in the market.

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5 style

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2. what is style? color image typography iconography metaphor

7. what is style? color image typography iconography metaphor

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26. bad design

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28. activity what font would represent your brand? google.com/fonts *display font text font

29. font pairing

5 style

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