1. MICHAEL S. BRUGMAN mbrugman4@msn.com
(303) 525-0046 http://www.linkedin.com/in/mikebrugman
Trophy Club, Texas 76262 Follow me on Twitter: @SomeDaySage
Marketing: Digital, Product, Price, Promotion/Advertising and Distribution
Over 20 years of "Client Focused" marketing, sales and operational achievements in the highly competitive media,
publishing, Internet/Online, direct marketing and advertising industries ... Experienced local digital/Internet and print
media professional well versed in Social Media, SEO, SEM, Content Marketing and Print local marketing… featuring
strategic planning through implementation … General Management … PMO/Project management and leadership… Turn
around experience … operations and processes streamlining ... An MBA with emphasis in Marketing and strong BtoB
and BtoC marketing, sales, back office operations and implementation experience complements the following key
abilities, strengths and proven results:
EXAMPLES OF EFFECTIVENESS ---------------------------------------------------------------------------------------------------
Revenue Producer … results driven, exudes urgency, P&L orientation and Marketing and General Management experience
Developed, implemented and marketed two of the most successful products in company history
Results - Plus Directories 110 products worth $70M
- In-Heading Coupons $3M produced in 6 weeks, $12M full year revenue
Re-launched and successfully repositioned product lines in decline; Entered new markets
Results - Increased specialty advertising product revenue 3 fold from $12M to nearly $40M in 2+ years
- Developed a program that increase revenues by 15%+ against a trend of -19% on large spend Client segment
- Developed Marketing and Sales contingency planning process resulting in nearly $15M in revenue
Cost Eliminator … saves significant $$ for the company
Eliminated non value added product features; Exited unprofitable product lines; Led profitability teams and processes
Results - $15M savings at Dex Media; $1.5M savings at Local Insight Media
- Developed Dominican Republic transition strategy with planned savings of over $3.1M
- Led the Marketing synergy teams after acquisitions saving over $3M in operating SG&A cost
Effective Team Builder ... motivator, communicator, inspirational leader
Led teams of marketing and sale professionals; Re-defined marketing and developed new sales teams
Results - Rebuilt an outbound calling sales department. Increased revenues by 300% in first year
- Developed/implemented follow-on channel producing $800k first year; Second year projected $2.3M+
Project/Product Manager ... stewarding from Marketing concept through implementation
Results - Developed a revenue contingency plan producing over $750k in less than 3 months
- Successfully launched/repositioned marketing brands: Dex Media, Windstream
- Championed an industry Product design innovation increasing user satisfaction by over 10%
- Turned around failing west coast sales operations resulting in a doubling of revenues
Innovative Thinker ... entrepreneurial experience, marketing thought leader, possibility thinker
Designed and deployed first marketing competitive intelligence department/system for the company
Results - Formulated marketing and competitive tactical planning process for proactive intervention against competitors
Led company’s product innovation process; Managed new product digital, online and Internet technology deployment and trials
Results - Implemented one of the 1st
Internet searchable content consumer directory sites
- Developed a digital/online and print linking strategy creating 5% additional client value
- Designed and managed the company’s new product pipeline producing over $100M in less than 3 years
- Developed and stewarded the company’s barter strategy producing $19M year 1 and $36M year 2
RELATED BACKGROUND ------------------------------------------------------------------------------------------------------------
VP Client Growth and Segmentation SuperMedia – Dallas, TX 2012 - 2013
VP Marketing, Digital Sales, Operations, PMO Local Insight Media/Berry -- Englewood, CO 2007 - 2011
AVP/ Sr. Director Marketing R H Donnelley (Dex Media) – Carey, NC/Englewood, CO 2003 - 2007
Sr. Marketing Manager/Director, U S West/Qwest -- Denver, CO 1993 – 2003
EDUCATION AND TRAINING -----------------------------------------------------------------------------------------------------------------------
UNIVERSITY OF LOUISIANA MBA / BA (Cum Laude)
Social Media Marketing University Graduate; Authorized Google Adwords Reseller; Hoot Suite Internet Certified;
SuperMedia Internet Elite Certified; Center for Creative Leadership;
Duke University Fuqua School of Business Coach K Leadership Training