Integrated Big Data, The Cloud,
& Smart Mobile:
One Big Deal or Not?
©David Mayes 1
IEEE: UBC Okanagan
Wednesday, February 6th, 2013
©David Mayes
2
Speaker Introduction
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 3
David Mayes:
LinkedIn Profile: http://www.linkedin.com/in/mayo615
Personal Blog: http://mayo615.com
UBC Office: EME 4151 (...
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
Some Historical
Context
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 6
Canada’s McLuhan: The First Hint
“The new electronic interdependence recreates the world in the image of a global village....
Grove, Noyce and Moore
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
“We had no idea at all th...
Sir Tim Berners-Lee and Vin Cerf
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 10
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
The Emergence of
SoMoClo
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
Social + Mobile + Cloud...
Emergence of Social Media
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 13
2012 Social Media Market Landscape
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes ...
Emergence of “Cloud Computing”
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 15
Emergence of End-user Cloud Apps
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 16
2012 Cloud Enterprise Players
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 17
The Key Issue: Data Privacy
Reliability, and Security
Despite reassurances, there is no permanent solution, no silver
bull...
Recent Cyber Security News:
• Google Chairman, Eric Schmidt’s new book on China:
• “the world’s most active and enthusiast...
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
The Emergence of “Big Data”
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 21
Emergence of “Big Data”
• Major advances in scale and
sophistication of government
intelligence gathering and analysis
• C...
An Interesting Scientific Analogy
Chaos, with reference to chaos theory, refers to an apparent lack of order in a
system t...
Key Drivers of the Emergence of Big Data
• Moore’s Law – compute cost and power
• Design rules, multi-core, 3D design
• Ma...
The Big Data Landscape Today
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 25
The Key Issue: Privacy
“Get over it! You have no privacy!”
Scott McNealy, former CEO of Sun Microsystems
IEEE UBC Okanagan...
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
The Emergence of Smart Mobile
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 28
Emergence of Smart Mobile
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 29
Key Drivers of Smart Mobile
• Moore’s Law – compute cost and power
• Design rules, multi-core, 3D design
• Focus on reduci...
Mobile-based Services
• GPS, Cloud, personal and database info on mobile
• Geotagging from current location tied to your o...
Location-based Services Landscape
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 32
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
The Convergence of
“ToDaClo”
Touch + Data + Cloud
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not...
Big Data, Cloud, Smart Mobile
Case Study
Obama Big Data Mobile “Dashboard” Campaign
App
IEEE UBC Okanagan
Big Data, The Cl...
Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• ...
My Key Takeaway Points
• Even from the 50,000 foot level, a shakeout and
consolidation seem inevitable
• A lot of people a...
What Do You Think?
• No. ToDaClo is mostly media hype, and not a “Big Deal.”
• I’m skeptical. ToDaClo will probably be a “...
Thank You!
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 40
©David Mayes 41
IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not?
IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not?
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IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not?

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This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama campaign's sophisticated "Dashboard" application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example to date of the combined power of these three trends blending into one big thing. A major shakeout and industry consolidation seems inevitable

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IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not?

  1. 1. Integrated Big Data, The Cloud, & Smart Mobile: One Big Deal or Not? ©David Mayes 1
  2. 2. IEEE: UBC Okanagan Wednesday, February 6th, 2013 ©David Mayes 2
  3. 3. Speaker Introduction IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 3
  4. 4. David Mayes: LinkedIn Profile: http://www.linkedin.com/in/mayo615 Personal Blog: http://mayo615.com UBC Office: EME 4151 (250) 807-9821 / Hours by appt. Email: david.mayes@ubc.ca mayo0615@gmail.com Mobile: (250) 864-9552 Twitter: @mayo615 Experience: Executive management, access to venture capital, International business development, sales & marketing, entrepreneurial mentorship, technology assessment, strategic planning, renewable energy technology. Intel Corporation (US/Europe/Japan), 01 Computers Group (UK) Ltd, Mobile Data International (Canada/Intl.), Silicon Graphics (US), Sun Microsystems (US), Ascend Communications (US/Intl.), P-Cube (US/Israel/Intl.), Global Internet Group LLP (US/Intl.), New Zealand Trade & Enterprise. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 4
  5. 5. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 5
  6. 6. Some Historical Context IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 6
  7. 7. Canada’s McLuhan: The First Hint “The new electronic interdependence recreates the world in the image of a global village.” Marshall McLuhan, "Gutenberg Galaxy", 1962, Canadian author, educator, & philosopher (1911 - 1980) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Video: The “McLuhan” Scene from Annie Hall © David Mayes 7
  8. 8. Stuart Brand, Jobs & Woz: The Whole Earth Catalog IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 8
  9. 9. Grove, Noyce and Moore IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? “We had no idea at all that we had turned the first stone on something that was going to be an $80 billion business.” -Gordon Moore ©David Mayes 9
  10. 10. Sir Tim Berners-Lee and Vin Cerf IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 10
  11. 11. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
  12. 12. The Emergence of SoMoClo IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Social + Mobile + Cloud ©David Mayes 12
  13. 13. Emergence of Social Media IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 13
  14. 14. 2012 Social Media Market Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 14
  15. 15. Emergence of “Cloud Computing” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 15
  16. 16. Emergence of End-user Cloud Apps IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 16
  17. 17. 2012 Cloud Enterprise Players IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 17
  18. 18. The Key Issue: Data Privacy Reliability, and Security Despite reassurances, there is no permanent solution, no silver bullet. The only solution is to unplug IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 18
  19. 19. Recent Cyber Security News: • Google Chairman, Eric Schmidt’s new book on China: • “the world’s most active and enthusiastic filterer of information” as well as “the most sophisticated and prolific” hacker of foreign companies. In a world that is becoming increasingly digital, the willingness of China’s government and state companies to use cyber crime gives the country an economic and political edge. • NY Times, WSJ hacking last week traced to China • Twitter theft of 250K users personal information last week • Sony PlayStation Anonymous hacks (twice in 2 weeks) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 19
  20. 20. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
  21. 21. The Emergence of “Big Data” IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 21
  22. 22. Emergence of “Big Data” • Major advances in scale and sophistication of government intelligence gathering and analysis • Cost no object • NSA PRISM global telecom surveillance programPost 9/11 World IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 22
  23. 23. An Interesting Scientific Analogy Chaos, with reference to chaos theory, refers to an apparent lack of order in a system that nevertheless obeys particular laws or rules; this understanding of chaos is synonymous with dynamical instability, a condition discovered by the physicist Henri Poincare in the early 20th century that refers to an inherent lack of predictability in some physical systems. IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 23
  24. 24. Key Drivers of the Emergence of Big Data • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Massive cost decline in data storage • Emergence of solid state memristor • Google Spanner 1st global real-time database • DARPA “Python” programming language • Data Center data storage accumulation • 2.7 zettabytes currently and growing rapidly • A zettabyte equals 1021 bytes (1000 exabytes) IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 24
  25. 25. The Big Data Landscape Today IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 25
  26. 26. The Key Issue: Privacy “Get over it! You have no privacy!” Scott McNealy, former CEO of Sun Microsystems IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 26
  27. 27. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
  28. 28. The Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 28
  29. 29. Emergence of Smart Mobile IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 29
  30. 30. Key Drivers of Smart Mobile • Moore’s Law – compute cost and power • Design rules, multi-core, 3D design • Focus on reducing heat: gate leakage • Intel Atom “all day battery life” is a beginning • Massive cost decline in data storage • Mobile bandwidth:4G/LTE “no cost difference” • “White space” metro Wi-Fi potential maybe • New available spectrum between digital TV channels: increased transmit power • PC market death: Dell Computer & HP IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 30
  31. 31. Mobile-based Services • GPS, Cloud, personal and database info on mobile • Geotagging from current location tied to your objective: • Find merchandise, restaurant, bar, etc. • Find and tag people • Find people with similar interests nearby • The rise of the mobile gaming market • Already well-established in Hong Kong, Seoul • North America far behind Asian telecom markets • Facebook has just announced LBS plans • The downside: battery drain issue still critical • “People want their phones to do too much” • 4G LTE, Wifi, Bluetooth, GPS, Streaming, Mobile Gaming IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 31
  32. 32. Location-based Services Landscape IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 32
  33. 33. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
  34. 34. The Convergence of “ToDaClo” Touch + Data + Cloud IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 34
  35. 35. Big Data, Cloud, Smart Mobile Case Study Obama Big Data Mobile “Dashboard” Campaign App IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? Video: PBS Newshour Report: October 20, 2012 ©David Mayes 35
  36. 36. Agenda • Some Historical Context • The Emergence of SoMoClo • The Emergence of Big Data • The Emergence of Smart Mobile • The Convergence of ToDaClo • What Do You Think? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
  37. 37. Discussion: Big Data, The Cloud, and Smart Mobile, Big Deal or Not? IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 37
  38. 38. My Key Takeaway Points • Even from the 50,000 foot level, a shakeout and consolidation seem inevitable • A lot of people are going to lose a lot of money • There will be “snake oil” sold that does not work • Nevertheless these three new markets are actually one unified market, and likely: The Next Big Thing IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 38
  39. 39. What Do You Think? • No. ToDaClo is mostly media hype, and not a “Big Deal.” • I’m skeptical. ToDaClo will probably be a “Big Deal,” but I haven’t seen much yet • Maybe. I do not know yet whether ToDaClo will be a Big Deal • Yes. ToDaClo is a Big Deal and it is already changing our lives IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 39
  40. 40. Thank You! IEEE UBC Okanagan Big Data, The Cloud, and Smart Mobile: Big Deal or Not? ©David Mayes 40
  41. 41. ©David Mayes 41

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