1. Integrated Big Data, The Cloud,
& Smart Mobile:
One Big Deal or Not?
©David Mayes 1

2. IEEE: UBC Okanagan
Wednesday, February 6th, 2013
©David Mayes
2

3. Speaker Introduction
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 3

4. David Mayes:
LinkedIn Profile: http://www.linkedin.com/in/mayo615
Personal Blog: http://mayo615.com
UBC Office: EME 4151 (250) 807-9821 / Hours by appt.
Email: david.mayes@ubc.ca
mayo0615@gmail.com
Mobile: (250) 864-9552
Twitter: @mayo615
Experience:
Executive management, access to venture capital, International business development,
sales & marketing, entrepreneurial mentorship, technology assessment, strategic
planning, renewable energy technology.
Intel Corporation (US/Europe/Japan), 01 Computers Group (UK) Ltd, Mobile Data
International (Canada/Intl.), Silicon Graphics (US), Sun Microsystems (US), Ascend
Communications (US/Intl.), P-Cube (US/Israel/Intl.), Global Internet Group LLP (US/Intl.),
New Zealand Trade & Enterprise.
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 4

5. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 5

6. Some Historical
Context
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 6

7. Canada’s McLuhan: The First Hint
“The new electronic interdependence recreates the world in the image of a global village.”
Marshall McLuhan, "Gutenberg Galaxy", 1962, Canadian author, educator, & philosopher (1911 - 1980)
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
Video: The “McLuhan” Scene from Annie Hall
© David Mayes 7

8. Stuart Brand, Jobs & Woz:
The Whole Earth Catalog
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 8

9. Grove, Noyce and Moore
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
“We had no idea at all that we had turned the first stone on something
that was going to be an $80 billion business.”
-Gordon Moore
©David Mayes 9

10. Sir Tim Berners-Lee and Vin Cerf
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 10

11. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?

12. The Emergence of
SoMoClo
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
Social + Mobile + Cloud
©David Mayes 12

13. Emergence of Social Media
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 13

14. 2012 Social Media Market Landscape
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 14

15. Emergence of “Cloud Computing”
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 15

16. Emergence of End-user Cloud Apps
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 16

17. 2012 Cloud Enterprise Players
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 17

18. The Key Issue: Data Privacy
Reliability, and Security
Despite reassurances, there is no permanent solution, no silver
bullet. The only solution is to unplug
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 18

19. Recent Cyber Security News:
• Google Chairman, Eric Schmidt’s new book on China:
• “the world’s most active and enthusiastic filterer of information” as
well as “the most sophisticated and prolific” hacker of foreign
companies. In a world that is becoming increasingly digital, the
willingness of China’s government and state companies to
use cyber crime gives the country an economic and political edge.
• NY Times, WSJ hacking last week traced to China
• Twitter theft of 250K users personal information last week
• Sony PlayStation Anonymous hacks (twice in 2 weeks)
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 19

20. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?

21. The Emergence of “Big Data”
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 21

22. Emergence of “Big Data”
• Major advances in scale and
sophistication of government
intelligence gathering and analysis
• Cost no object
• NSA PRISM global telecom
surveillance programPost 9/11 World
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 22

23. An Interesting Scientific Analogy
Chaos, with reference to chaos theory, refers to an apparent lack of order in a
system that nevertheless obeys particular laws or rules; this understanding of
chaos is synonymous with dynamical instability, a condition discovered by the
physicist Henri Poincare in the early 20th century that refers to an inherent
lack of predictability in some physical systems.
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 23

24. Key Drivers of the Emergence of Big Data
• Moore’s Law – compute cost and power
• Design rules, multi-core, 3D design
• Massive cost decline in data storage
• Emergence of solid state memristor
• Google Spanner 1st global real-time database
• DARPA “Python” programming language
• Data Center data storage accumulation
• 2.7 zettabytes currently and growing rapidly
• A zettabyte equals 1021 bytes (1000 exabytes)
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 24

25. The Big Data Landscape Today
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 25

26. The Key Issue: Privacy
“Get over it! You have no privacy!”
Scott McNealy, former CEO of Sun Microsystems
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 26

27. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?

28. The Emergence of Smart Mobile
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 28

29. Emergence of Smart Mobile
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 29

30. Key Drivers of Smart Mobile
• Moore’s Law – compute cost and power
• Design rules, multi-core, 3D design
• Focus on reducing heat: gate leakage
• Intel Atom “all day battery life” is a beginning
• Massive cost decline in data storage
• Mobile bandwidth:4G/LTE “no cost difference”
• “White space” metro Wi-Fi potential maybe
• New available spectrum between digital TV channels:
increased transmit power
• PC market death: Dell Computer & HP
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 30

31. Mobile-based Services
• GPS, Cloud, personal and database info on mobile
• Geotagging from current location tied to your objective:
• Find merchandise, restaurant, bar, etc.
• Find and tag people
• Find people with similar interests nearby
• The rise of the mobile gaming market
• Already well-established in Hong Kong, Seoul
• North America far behind Asian telecom markets
• Facebook has just announced LBS plans
• The downside: battery drain issue still critical
• “People want their phones to do too much”
• 4G LTE, Wifi, Bluetooth, GPS, Streaming, Mobile Gaming
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 31

32. Location-based Services Landscape
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 32

33. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?

34. The Convergence of
“ToDaClo”
Touch + Data + Cloud
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 34

35. Big Data, Cloud, Smart Mobile
Case Study
Obama Big Data Mobile “Dashboard” Campaign
App
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
Video: PBS Newshour Report: October 20, 2012
©David Mayes 35

36. Agenda
• Some Historical Context
• The Emergence of SoMoClo
• The Emergence of Big Data
• The Emergence of Smart Mobile
• The Convergence of ToDaClo
• What Do You Think?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?

37. Discussion:
Big Data, The Cloud, and Smart
Mobile, Big Deal or Not?
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 37

38. My Key Takeaway Points
• Even from the 50,000 foot level, a shakeout and
consolidation seem inevitable
• A lot of people are going to lose a lot of money
• There will be “snake oil” sold that does not work
• Nevertheless these three new markets are actually one
unified market, and likely:
The Next Big Thing
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 38

39. What Do You Think?
• No. ToDaClo is mostly media hype, and not a “Big Deal.”
• I’m skeptical. ToDaClo will probably be a “Big Deal,” but I
haven’t seen much yet
• Maybe. I do not know yet whether ToDaClo will be a Big
Deal
• Yes. ToDaClo is a Big Deal and it is already changing our
lives
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 39

40. Thank You!
IEEE UBC Okanagan
Big Data, The Cloud, and Smart Mobile: Big Deal or Not?
©David Mayes 40

41. ©David Mayes 41