This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama campaign's sophisticated "Dashboard" application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example to date of the combined power of these three trends blending into one big thing. A major shakeout and industry consolidation seems inevitable