This is provided at DevRel/Japan Conference 2019 https://devrel.tokyo/japan-2019/

1. コミュニティのブランド力を地方に展開し
エンパワメントする戦略
(The Strategy for empowering brand power of your community)
September 7th, 2019
DevRel/Japan CONFERENCE 2019
Woohyeok Aaron Kim (@woosyume)
Rakuten, Inc.

2. 2
Woohyeok Kim
# Certified Scrum Master
# Speaker at SeleniumConf2019
# Favorite Lang : Korean, Java
Leading E2E Test Automation at Rakuten Ranking
Commit to ‘NO maintenance cost’
Head for integration with our container
Organizing Kansai branch of JSUC(Selenium User Community)
Organize E2E Test Automation Day 2019
Plan to hold study community periodically
Having experience of releases
Google AMP Adoption
Event Ranking Web Page for Smartphone etc.

3. 3
Intro

4. 4
Developer
Relations
DevRel

5. 5
Intend

6. 6
Beyond the frame for synergy

7. 7
Beyond the frame for synergy

8. 8
【 Free image provider, https://images.pexels.com/, 2019/8/10 】
Study / Meetup / Conference

9. 9
Problem

10. 10
Event # in Japan
Tokyo Not Tokyo
4052
4052
2822 30%
Based on connpass :
2019/01/01 ~ 2019/08/03

11. 11
Event # in Japan
Tokyo Osaka
4052
564
4052
86%
Based on connpass :
2019/01/01 ~ 2019/08/03

12. 12
Event # in Japan
Tokyo Osaka
4052
565
4052
+1
Based on connpass :
2019/01/01 ~ 2019/08/03

13. 13
E2E Test Automation Day 2019

14. 14
Inspire

15. 15
Test Automation as own work
200+ Cases
Each devices(PC/SP/TB)
20hours with manual
Ranking Top, 2019/04/03, https://ranking.rakuten.co.jp/

16. 16
Test Automation in public
Discussion / Tweets are active
Twitter, 2019/08/21, https://twitter.com/
StackOverFlow, 2019/08/21, https://stackoverflow.com/

17. 17
Test Automation on stage
Powered by

18. 18
Motivate

19. 19
Cost Improvement per execution
Device Before After Reduction
PC 8hours 3hours 60%
Smartphone 8hours 3hours 60%
Smartphone with AMP 3hours 2hours 40%
Total 19hours 8hours 59%
テスト実行のコスト削減(2019.4月時点)

20. 20
SeleniumConf Tokyo 2019
Keynote Talk Session with Lead Committers

21. 21
Powered by
SeleniumConf Tokyo 2019
Here!

22. 22
SeleniumConf Tokyo 2019
With Selenium Leader After Party

23. 23
Empower

24. 24
E2E Test Automation Day 2019
Holder(主催) : JSUC(Japan Selenium User Community)
Attendees(参加者)
1. The members of JSUC(including organizer)
2. 60+ participants
Contents(内容)
1. Main Session(40min * 4)
2. Talk Session
3. Lightning Talk
4. After Party
Powered by Rakuten

25. 25
【 Free image provider, www. vecteezy.com, 2019/8/13
Establish New Branch
Kansai Branch

26. 26
E2E Test Automation Day 2019
Twitter, 2019/08/21, https://twitter.com/
Connpass, 2019/08/21, https://connpass.com

27. 27
Strategy

28. 28
Experience(経験) Achievement(実績)
Performance(成果)
Branding(ブランディング)Support(サポート)
Proactivity(前向きさ)
【 Free image provider, www. pexels.com, 2019/8/18 】

29. 29
戦略1: Experience(経験)

30. 30
【 Free image provider, www.freepik.com, 2019/8/13 】
Do something

31. 31
Do something
Do something and Target the community you want to expand
JJUG
Node学園

32. 32
戦略2: Achievement(実績)

33. 33
【 Free image provider, www. pexels.com, 2019/8/13 】
Prove yourself

34. 34
Prove yourself
You need to prove yourself to others.
あなたが適任者ということを証明しなければならない。
Show outstanding technical skill(優れたスキルをアピール)
- Internal presentation about developed app. (社内勉強会・スピーチ等)
- e.g. Test Automation with Image Comparison(画像比較による文字化け確認)
Make consensus with all(皆の合意を取る)
Show the possibility to improve the existing

35. 35
戦略3: Performance(成果)

36. 36Show your performance【 Free image provider, www. pexels.com, 2019/8/13 】
Show your performance

37. 37
Show your performance
Getting business achievement
Attending to conference
as a speaker

38. 38
戦略4: Branding(ブランディング)

39. 39
Branding your community
For Community SPIRIT
SNS(Tweet with #hashtag, Live Streaming)
Design own Logo

40. 40
Branding your community
With Own Cover

41. 41
Branding your community
With Own Template

42. 42
Branding your community
Integrate your team with identity

43. 43
戦略5: Support(サポート)

44. 44Collaborate as one team
【 Free image provider, www. pexels.com, 2019/8/13 】
Collaborate as one team

45. 45
Collaborate as one team
Explain why we need to hold this event
(一種の投資相談会のように、なぜこのイベントをサポートすべきかを説明)
OBJECTIVE
御社のブランド力↑
Lead Kansai area test
automation community by
supporting major community of
the field.
STRATEGY TACTICS
スポンサーとしてコミュニティ
をサポートし、地域の参加者に
円滑なコミュニケーションチャ
ンネルを提供
OO業界に置いて、OO地域の中心
となる。

46. 46
Business Model Canvas (sample)
Key Activities Key Partners Value Propositions Target
Key Resources
Revenue Steams
Japan Selenium
User Community
1) Web Engineer
2) Test Engineer
3) QA Engineer
4) Anyone who is
interested in
app test
By holding
collaboration
event,
1) Provide some
charming sessions
2) Give engineers
forum for discussion
1) Experience
- Global Conference
- Presentation
2) Test Expertise
1) Up Brand Power of us
2) Provide Charming Sessions
3) Latest information
- Conference report
- Trend
Get good talent by appealing us
Boom-up and OO community at OO area

47. 47
戦略6: Proactivity(前向きさ)

48. 48
【 Free image provider, www. pexels.com, 2019/8/13 】
Don’t be afraid

49. 49
【 Free image provider, www. pexels.com, 2019/8/18 】
Experience(経験) Achievement(実績)
Performance(成果)
Branding(ブランディング)Support(サポート)
Proactivity(前向きさ)

50. 50
Conclusive Think
Experience
Support
Proactivity
Achievement
Performance
Branding
Capsulate
the FACTORS

51. E2E Test
Automation Day 2020