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Slides from a presentation delivered at DrupalCamp NJ on February 4, 2012.
Just because you built your site before the mobile explosion does not mean you need to start from scratch, or you can't catch up to your competitors. With just a few extra hours you can turn your current Drupal site in to a publishing platform for any number of Apps. Of course, many more hours will be devoted to the actual building of the iOS/Android/Blackberry/etc Apps.
I will review the steps I took to take my site (<a>Tag Sell It</a>) from a desktop only Drupal website to powering 5 separate revenue generating Apps. These Apps not only increased the revenue of the site, but serve as a powerful marketing tool for a start-up site.
At the 2011 CMS Expo Tag Sell It was awarded the "Best Drupal CMS App Developer" award.