The Digital Landscape

Where as the web come from & where to from here? What’s happening today? Demystifying Industry Jargon

Where as the web come from & where to from here?

What’s happening today?

Demystifying Industry Jargon

6,548

6,548

Find Buy Sell Communicate Entertain

Find

Buy

Sell

Communicate

Entertain

Web 1.0 Linking PC’s

Web 1.0

Linking PC’s

Web 1.0 Linking Pages

Web 1.0

Linking Pages

Web 1.0 Transactions

Web 1.0

Transactions

Web 2.0 The web as a platform

Web 2.0

The web as a platform

Web 2.0 Interactions

Web 2.0

Interactions

Web 2.0 Participation

Web 2.0

Participation

Web 3.0 Cloud Computing

Web 3.0

Cloud Computing

Web 3.0 Mobile Web

Web 3.0

Mobile Web

Web 3.0 Personalisation

Web 3.0

Personalisation

What’s happening today?

What’s happening today?

100 billion clicks per day * Stats courtesy of Kevin Kelly www.kk.org

100 billion clicks per day

55 trillion links between all the web pages of the world * Stats courtesy of Kevin Kelly www.kk.org

55 trillion links between all the web pages of the world

1 billion PC chips * Stats courtesy of Kevin Kelly www.kk.org

1 billion PC chips

2 million emails per second * Stats courtesy of Kevin Kelly www.kk.org

2 million emails per second

1 million IM’s per second * Stats courtesy of Kevin Kelly www.kk.org

1 million IM’s per second

7 terabytes of data per second * Stats courtesy of Kevin Kelly www.kk.org

7 terabytes of data per second

Combined, the web has the equivalent processing power of approx 1 human brain * Stats courtesy of Kevin Kelly www.kk.org

Combined, the web has the equivalent processing power of approx 1 human brain

20% of media consumption in Australia happens online Only 10% of the advertising & media spend is allocated to digital media * Stats courtesy of BRW

20% of media consumption in Australia happens online

Only 10% of the advertising & media spend is allocated to digital media

$1.8 billion p/yr spent on online advertising in Australia $17.9 billion spent on digital services * Stats courtesy of BRW

$1.8 billion p/yr spent on online advertising in Australia

$17.9 billion spent on digital services

15.3 million Australians use the internet Almost 75% transact (buy / sell) online $21 billion spent online * Stats courtesy http://au.acnielsen.com/news/

15.3 million Australians use the internet

Almost 75% transact (buy / sell) online

$21 billion spent online

Industry Jargon

Industry Jargon

UVs = Unique Visitors Number of unique people (usually identified via a cookie) that visit your website

UVs = Unique Visitors

Number of unique people (usually identified via a cookie) that visit your website

CTR = Click Through Rate The ratio of people that click on link to people who viewed the link. EG: 100 people view 5 people click CTR = 5%

CTR = Click Through Rate

The ratio of people that click on link to people

who viewed the link.

EG: 100 people view

5 people click

CTR = 5%

CR = Conversion Rate The ratio of people that completed an action to the number of people exposed to that action. EG: 100 people visit your website 10 people purchase CR = 10%

CR = Conversion Rate

The ratio of people that completed an action to the number of people exposed to that action.

EG: 100 people visit your website

10 people purchase

CR = 10%

ROI = Return On Investment The return made on your online investment. EG: Spend $100 on advertising Make $1,000 in gross profit ROI = 900%

ROI = Return On Investment

The return made on your online investment.

EG: Spend $100 on advertising

Make $1,000 in gross profit

ROI = 900%

CPM = Cost Per Millennium (thousand) The cost to purchase 1,000 views of your ad. EG: Purchase 10,000 ad views Costs $100 CPM = $10

CPM = Cost Per Millennium (thousand)

The cost to purchase 1,000 views of your ad.

EG: Purchase 10,000 ad views

Costs $100

CPM = $10

CPC = Cost Per Click The cost to purchase each click on your ad. EG: Purchase 1,000 clicks Costs $200 CPC = $0.20

CPC = Cost Per Click

The cost to purchase each click on your ad.

EG: Purchase 1,000 clicks

Costs $200

CPC = $0.20

CPA = Cost Per Acquisition The cost to acquire each new customer. EG: Spend $1,000 on advertising Acquire 100 new customers CPA = $10

CPA = Cost Per Acquisition

The cost to acquire each new customer.

EG: Spend $1,000 on advertising

Acquire 100 new customers

CPA = $10

Thank you Download slides from www.mattforman.info [email_address] www.twitter.com/mattforman

Thank you

Download slides from

www.mattforman.info

[email_address]

www.twitter.com/mattforman