The Digital Landscape
<ul><li>Where as the web come from & where to from here? </li></ul><ul><li>What’s happening today? </li></ul><ul><li>Demys...
<ul><li>6,548 </li></ul>
 
 
 
 
 
 
 
 
<ul><li>Find </li></ul><ul><li>Buy </li></ul><ul><li>Sell </li></ul><ul><li>Communicate </li></ul><ul><li>Entertain </li><...
<ul><li>Web 1.0 </li></ul><ul><li>Linking PC’s </li></ul>
<ul><li>Web 1.0 </li></ul><ul><li>Linking Pages </li></ul>
<ul><li>Web 1.0 </li></ul><ul><li>Transactions </li></ul>
<ul><li>Web 2.0 </li></ul><ul><li>The web as a platform </li></ul>
<ul><li>Web 2.0 </li></ul><ul><li>Interactions </li></ul>
<ul><li>Web 2.0 </li></ul><ul><li>Participation </li></ul>
<ul><li>Web 3.0 </li></ul><ul><li>Cloud Computing </li></ul>
<ul><li>Web 3.0 </li></ul><ul><li>Mobile Web </li></ul>
<ul><li>Web 3.0 </li></ul><ul><li>Personalisation </li></ul>
<ul><li>What’s happening today?  </li></ul>
<ul><li>100 billion clicks per day </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>55 trillion links between all the web pages of the world </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>1 billion PC chips </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>2 million emails per second </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>1 million IM’s per second </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>7 terabytes of data per second </li></ul>* Stats courtesy of Kevin Kelly  www.kk.org
<ul><li>Combined, the web has the equivalent processing power of approx 1 human brain </li></ul>* Stats courtesy of Kevin ...
<ul><li>20% of media consumption in Australia happens online </li></ul><ul><li>Only 10% of the advertising & media spend i...
<ul><li>$1.8 billion p/yr spent on online advertising in Australia  </li></ul><ul><li>$17.9 billion spent on digital servi...
<ul><li>15.3 million Australians use the internet </li></ul><ul><li>Almost 75% transact (buy / sell) online </li></ul><ul>...
<ul><li>Industry Jargon  </li></ul>
<ul><li>UVs = Unique Visitors </li></ul><ul><li>Number of unique people (usually identified via a cookie) that visit your ...
<ul><li>CTR = Click Through Rate </li></ul><ul><li>The ratio of people that click on link to people  </li></ul><ul><li>who...
<ul><li>CR = Conversion Rate </li></ul><ul><li>The ratio of people that completed an action to the number of people expose...
<ul><li>ROI = Return On Investment </li></ul><ul><li>The return made on your online investment.  </li></ul><ul><li>EG: Spe...
<ul><li>CPM = Cost Per Millennium (thousand) </li></ul><ul><li>The cost to purchase 1,000 views of your ad.  </li></ul><ul...
<ul><li>CPC = Cost Per Click </li></ul><ul><li>The cost to purchase each click on your ad.  </li></ul><ul><li>EG: Purchase...
<ul><li>CPA = Cost Per Acquisition </li></ul><ul><li>The cost to acquire each new customer.  </li></ul><ul><li>EG: Spend $...
<ul><li>Thank you </li></ul><ul><li>Download slides from </li></ul><ul><li>www.mattforman.info </li></ul><ul><li>[email_ad...
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Digital Futures 28 11 08

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Slide deck from my presentation at the Digital Futures conference.

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Digital Futures 28 11 08

  1. 1. The Digital Landscape
  2. 2. <ul><li>Where as the web come from & where to from here? </li></ul><ul><li>What’s happening today? </li></ul><ul><li>Demystifying Industry Jargon </li></ul>
  3. 3. <ul><li>6,548 </li></ul>
  4. 12. <ul><li>Find </li></ul><ul><li>Buy </li></ul><ul><li>Sell </li></ul><ul><li>Communicate </li></ul><ul><li>Entertain </li></ul>
  5. 13. <ul><li>Web 1.0 </li></ul><ul><li>Linking PC’s </li></ul>
  6. 14. <ul><li>Web 1.0 </li></ul><ul><li>Linking Pages </li></ul>
  7. 15. <ul><li>Web 1.0 </li></ul><ul><li>Transactions </li></ul>
  8. 16. <ul><li>Web 2.0 </li></ul><ul><li>The web as a platform </li></ul>
  9. 17. <ul><li>Web 2.0 </li></ul><ul><li>Interactions </li></ul>
  10. 18. <ul><li>Web 2.0 </li></ul><ul><li>Participation </li></ul>
  11. 19. <ul><li>Web 3.0 </li></ul><ul><li>Cloud Computing </li></ul>
  12. 20. <ul><li>Web 3.0 </li></ul><ul><li>Mobile Web </li></ul>
  13. 21. <ul><li>Web 3.0 </li></ul><ul><li>Personalisation </li></ul>
  14. 22. <ul><li>What’s happening today? </li></ul>
  15. 23. <ul><li>100 billion clicks per day </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  16. 24. <ul><li>55 trillion links between all the web pages of the world </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  17. 25. <ul><li>1 billion PC chips </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  18. 26. <ul><li>2 million emails per second </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  19. 27. <ul><li>1 million IM’s per second </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  20. 28. <ul><li>7 terabytes of data per second </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  21. 29. <ul><li>Combined, the web has the equivalent processing power of approx 1 human brain </li></ul>* Stats courtesy of Kevin Kelly www.kk.org
  22. 30. <ul><li>20% of media consumption in Australia happens online </li></ul><ul><li>Only 10% of the advertising & media spend is allocated to digital media </li></ul>* Stats courtesy of BRW
  23. 31. <ul><li>$1.8 billion p/yr spent on online advertising in Australia </li></ul><ul><li>$17.9 billion spent on digital services </li></ul>* Stats courtesy of BRW
  24. 32. <ul><li>15.3 million Australians use the internet </li></ul><ul><li>Almost 75% transact (buy / sell) online </li></ul><ul><li>$21 billion spent online </li></ul>* Stats courtesy http://au.acnielsen.com/news/
  25. 33. <ul><li>Industry Jargon </li></ul>
  26. 34. <ul><li>UVs = Unique Visitors </li></ul><ul><li>Number of unique people (usually identified via a cookie) that visit your website </li></ul>
  27. 35. <ul><li>CTR = Click Through Rate </li></ul><ul><li>The ratio of people that click on link to people </li></ul><ul><li>who viewed the link. </li></ul><ul><li>EG: 100 people view </li></ul><ul><li>5 people click </li></ul><ul><li>CTR = 5% </li></ul>
  28. 36. <ul><li>CR = Conversion Rate </li></ul><ul><li>The ratio of people that completed an action to the number of people exposed to that action. </li></ul><ul><li>EG: 100 people visit your website </li></ul><ul><li>10 people purchase </li></ul><ul><li>CR = 10% </li></ul>
  29. 37. <ul><li>ROI = Return On Investment </li></ul><ul><li>The return made on your online investment. </li></ul><ul><li>EG: Spend $100 on advertising </li></ul><ul><li>Make $1,000 in gross profit </li></ul><ul><li>ROI = 900% </li></ul>
  30. 38. <ul><li>CPM = Cost Per Millennium (thousand) </li></ul><ul><li>The cost to purchase 1,000 views of your ad. </li></ul><ul><li>EG: Purchase 10,000 ad views </li></ul><ul><li>Costs $100 </li></ul><ul><li>CPM = $10 </li></ul>
  31. 39. <ul><li>CPC = Cost Per Click </li></ul><ul><li>The cost to purchase each click on your ad. </li></ul><ul><li>EG: Purchase 1,000 clicks </li></ul><ul><li>Costs $200 </li></ul><ul><li>CPC = $0.20 </li></ul>
  32. 40. <ul><li>CPA = Cost Per Acquisition </li></ul><ul><li>The cost to acquire each new customer. </li></ul><ul><li>EG: Spend $1,000 on advertising </li></ul><ul><li>Acquire 100 new customers </li></ul><ul><li>CPA = $10 </li></ul>
  33. 41. <ul><li>Thank you </li></ul><ul><li>Download slides from </li></ul><ul><li>www.mattforman.info </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/mattforman </li></ul>
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