• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Futures 28 11 08
 

Digital Futures 28 11 08

on

  • 771 views

Slide deck from my presentation at the Digital Futures conference.

Slide deck from my presentation at the Digital Futures conference.

Statistics

Views

Total Views
771
Views on SlideShare
766
Embed Views
5

Actions

Likes
2
Downloads
15
Comments
0

1 Embed 5

http://mattforman.info 5

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital Futures 28 11 08 Digital Futures 28 11 08 Presentation Transcript

    • The Digital Landscape
      • Where as the web come from & where to from here?
      • What’s happening today?
      • Demystifying Industry Jargon
      • 6,548
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
      • Find
      • Buy
      • Sell
      • Communicate
      • Entertain
      • Web 1.0
      • Linking PC’s
      • Web 1.0
      • Linking Pages
      • Web 1.0
      • Transactions
      • Web 2.0
      • The web as a platform
      • Web 2.0
      • Interactions
      • Web 2.0
      • Participation
      • Web 3.0
      • Cloud Computing
      • Web 3.0
      • Mobile Web
      • Web 3.0
      • Personalisation
      • What’s happening today?
      • 100 billion clicks per day
      * Stats courtesy of Kevin Kelly www.kk.org
      • 55 trillion links between all the web pages of the world
      * Stats courtesy of Kevin Kelly www.kk.org
      • 1 billion PC chips
      * Stats courtesy of Kevin Kelly www.kk.org
      • 2 million emails per second
      * Stats courtesy of Kevin Kelly www.kk.org
      • 1 million IM’s per second
      * Stats courtesy of Kevin Kelly www.kk.org
      • 7 terabytes of data per second
      * Stats courtesy of Kevin Kelly www.kk.org
      • Combined, the web has the equivalent processing power of approx 1 human brain
      * Stats courtesy of Kevin Kelly www.kk.org
      • 20% of media consumption in Australia happens online
      • Only 10% of the advertising & media spend is allocated to digital media
      * Stats courtesy of BRW
      • $1.8 billion p/yr spent on online advertising in Australia
      • $17.9 billion spent on digital services
      * Stats courtesy of BRW
      • 15.3 million Australians use the internet
      • Almost 75% transact (buy / sell) online
      • $21 billion spent online
      * Stats courtesy http://au.acnielsen.com/news/
      • Industry Jargon
      • UVs = Unique Visitors
      • Number of unique people (usually identified via a cookie) that visit your website
      • CTR = Click Through Rate
      • The ratio of people that click on link to people
      • who viewed the link.
      • EG: 100 people view
      • 5 people click
      • CTR = 5%
      • CR = Conversion Rate
      • The ratio of people that completed an action to the number of people exposed to that action.
      • EG: 100 people visit your website
      • 10 people purchase
      • CR = 10%
      • ROI = Return On Investment
      • The return made on your online investment.
      • EG: Spend $100 on advertising
      • Make $1,000 in gross profit
      • ROI = 900%
      • CPM = Cost Per Millennium (thousand)
      • The cost to purchase 1,000 views of your ad.
      • EG: Purchase 10,000 ad views
      • Costs $100
      • CPM = $10
      • CPC = Cost Per Click
      • The cost to purchase each click on your ad.
      • EG: Purchase 1,000 clicks
      • Costs $200
      • CPC = $0.20
      • CPA = Cost Per Acquisition
      • The cost to acquire each new customer.
      • EG: Spend $1,000 on advertising
      • Acquire 100 new customers
      • CPA = $10
      • Thank you
      • Download slides from
      • www.mattforman.info
      • [email_address]
      • www.twitter.com/mattforman