This is the video preso I gave at pseweb on May 26, 2010 at Brock University. It covers what Western does in terms of video online. It was fairly well received.

1. VIDEO AT WESTERN - MAY 26, 2010

2. VIDEOS AND U
YOUTUBE, ITUNES, USTREAM
PHOTO: CAPTURING VIDEO
http://farm4.static.flickr.com/3374/3587664604_2055078e27_b.jpg
VIDEO AT WESTERN - MAY 26, 2010

3. MATHEW HOY
Senior Web Designer
The University of Western Ontario
VIDEO AT WESTERN - MAY 26, 2010

4. Contents
• Purpose of video at Western
• Video as a Comms tool
• What we use
• Commenting and Feedback
• Getting content and challenges
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5. PURPOSE OF VIDEO
PHOTO: THE HARBOUR PORPOISE BY ERIK CHRISTENSEN
http://upload.wikimedia.org/wikipedia/commons/e/ea/Harbor_Porpoise.3.jpg
VIDEO AT WESTERN - MAY 26, 2010

6. Primary purpose
• Showcasing Western to students (and their
parents), the community, and the world
• Communicating directly with the public
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7. Secondary purpose
• Telling stories in new ways
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8. Tertiary purpose
• Providing media content for segments
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9. VIDEO AS A
COMMS TOOL
PHOTO: PHILIO FARNSWORTH STATUE
http://www.flickr.com/photos/ste3ve/2648958038/in/photostream/
VIDEO AT WESTERN - MAY 26, 2010

10. Western News
• Lets the Western News team dig deeper into a
story or show an announcement
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11. Emergency preparedness
• Use YouTube as part of our mock emergency
exercise
• Train media and community responders how
to deal with the chance that the community
will become newscasters
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12. Media B-Roll footage
• Mark videos private and share links with
media outlets for on-air segments
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13. WHAT WE USE
PHOTO: ROSETTA STONE (http://upload.wikimedia.org/wikipedia/commons/2/23/Rosetta_Stone.JPG)
VIDEO AT WESTERN - MAY 26, 2010

14. YouTube EDU
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15. YouTube EDU
• Joined March 11, 2009
• One of the first CDN unis to be accepted
• Allows 1hr or 1GB of video, whichever
comes first vs 10mins
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16. YouTube stats
• 193 videos posted
• 91,815 upload views
• 20,599 channel views
• 257 channel subscribers
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17. YouTube best practices
• File types (.mov, .avi, etc.)
• All videos require titles, descriptions,
standard tags, and to be added to at
least one playlist
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18. YouTube videos
• Feature our own videos and link to
others’ clips via playlists
• Upload hidden videos for the media:
b-roll footage, recently of Adrian Owen
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19. Longtail
• We automate as much as we can to make
content easy to curate on websites we
don’t deal with much.
• Longtail pulls playlists that are auto-
updated from YouTube:
http://welcome.uwo.ca/preview/youtubegallery.html
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20. iTunes U
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21. iTunes U purpose
• Cooperative content (Western, Ivey,
faculties, convocation, etc.)
• Showcase more professional Western
videos
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22. iTunes U offers
• Varied content types (audio and video)
• Customizable, on-brand pages
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23. iTunes U: putting content
• Woolamaloo: manage iTunes account
• Metadata needs to be in the file before it
goes onto iTunes U, although you can
add titles, authors afterwards
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24. Streaming
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25. Purpose for streaming
• Currently: convocation
• Future: other big events, presentations
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26. Western’s streaming toolkit
• inSinc
• Livestream
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27. inSinc
• Vancouver-based
• Carry boxes, cables, cameras, etc. across
campus, call them to set up
• Expensive-ish: pay per-convocation
• Real people at company we can talk to
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28. Livestream
• Web-based (livestream.com)
• Only gear is camera and a laptop
• Expensive-ish: pay for the month or year
instead of each time you want to use it
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29. Livestream
• Web-based video suite
• Support for multiple cameras
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30. COMMENTING
& FEEDBACK
PHOTO: RHINOCEROS HIDE
http://upload.wikimedia.org/wikipedia/commons/e/e4/Sa-rhino-skin.jpg
VIDEO AT WESTERN - MAY 26, 2010

31. YouTube
• Comments are turned on by default
• Any time comments are made that are
negative, they’re sent to senior staff
• Try to leave comments on as much as possible
• Have to develop a thick skin
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32. iTunes U
• Does not support feedback via direct
comments on videos
• Set up contact points on pages
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33. Livestream
• Allow commenting
• Active policing vs. trolling, spamming, things
that violate Western’s Acceptable Use Policy
(hate speech, etc.)
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34. GETTING CONTENT
“THE SOURCE” BY GUSTAVE COURBET
http://upload.wikimedia.org/wikipedia/commons/d/d7/Courbet2.jpg
VIDEO AT WESTERN - MAY 26, 2010

35. Main sources
• Content is mostly provided by Comms team
• Western faculties and teams
• Sometimes students contribute video
• Always experimenting: homecoming videos
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36. CHALLENGES
“DEFEAT OF THE SPANISH ARMADA, 8 AUGUST 1588” BY PHILLIP JAKOB LOUTHERBOURG THE YOUNGER
http://upload.wikimedia.org/wikipedia/commons/4/45/Loutherbourg-Spanish_Armada.jpg
VIDEO AT WESTERN - MAY 26, 2010

37. Main challenges
• Don’t have the staff to continually get, edit
and publish professional video content
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38. Main challenges
• Quality of video on YouTube is questionable
(especially if we didn’t create it)
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39. Main challenges
• People undervaluing their content - almost
brought down a server
• http://www.youtube.com/watch?v=C6yaEvzNDqw&feature=channel
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40. Main challenges
• Purpose, potential sensitivity of video content
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41. Main challenges
• Monitoring and reacting(?) to comments
posted on videos
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42. Main challenges
• Ensuring accuracy of video content
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43. THANKS, QUESTIONS?
“UNTITLED” BY MATHEW HOY
http://farm3.static.flickr.com/2672/3747150264_114c9a5eae_o.jpg
VIDEO AT WESTERN - MAY 26, 2010

44. CONTACT ME
Mathew Hoy, Senior Web Designer
The University of Western Ontario
mhoy6@uwo.ca
VIDEO AT WESTERN - MAY 26, 2010

45. VIDEO AT WESTERN - MAY 26, 2010