How to YouTube

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How to YouTube

  1. 1. how toMonday, May 30, 2011
  2. 2. HOW TO YOUTUBE 1. Is web video right for you? 2. Welcome to YouTube 3. What kinds of videos work best? 4. Creating a YouTube video 5. Again... its all about content 6. Convert viewers into visitors 7. Promote your videosMonday, May 30, 2011
  3. 3. 1. IS WEB VIDEO RIGHT FOR YOU?Monday, May 30, 2011
  4. 4. 1. Is web video right for you? Are you willing to inform, educate and entertain people about your product or service?Monday, May 30, 2011
  5. 5. 2. WELCOME TO YOUTUBEMonday, May 30, 2011
  6. 6. 2. Why YouTube? •5 hours of video are uploaded every minute • 70% of YouTube traffic comes from outside the USMonday, May 30, 2011
  7. 7. 2. Why YouTube? • YouTubes demographic is broad: 18-54 years old • YouTube mobile gets over 100 million views a dayMonday, May 30, 2011
  8. 8. 2. Why YouTube? • Anyone can upload videos: movies, video blogs, TV shows, commercials • Up to 15 minutes • Comments, votes and sharingMonday, May 30, 2011
  9. 9. 3. WHAT KINDS OF VIDEOS WORK BEST?Monday, May 30, 2011
  10. 10. 3. What kinds of videos work best? • Informative videos • Educational videos (how to) • Entertaining videosMonday, May 30, 2011
  11. 11. 4. CREATING A YOUTUBE VIDEOMonday, May 30, 2011
  12. 12. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  13. 13. 4. Creating a YouTube video • Professional production or not? • Get the right equipment >> • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  14. 14. Get the right equipment • Camcorder 300-500 usd • Tripod 30-40 usd • Lighting 200 usd • Microphone 50-100 usd • Background • Editing SoftwareMonday, May 30, 2011
  15. 15. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  16. 16. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally >> • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  17. 17. Shoot professionally • Subject well-lit • External mic • Minimize noise • Steady camera • Dont zoom in/out too muchMonday, May 30, 2011
  18. 18. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  19. 19. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshowMonday, May 30, 2011
  20. 20. 5. AGAIN... ITS ALL ABOUT CONTENTMonday, May 30, 2011
  21. 21. 5. Again... its all about content • Be entertaining • Keep it short • Keep it simple • Stay focused • Do NOT hard sell • Keep it freshMonday, May 30, 2011
  22. 22. 6. CONVERT VIEWERS INTO VISITORSMonday, May 30, 2011
  23. 23. 6. Convert viewers into visitors • URL in your video • Link from the description and your channel pageMonday, May 30, 2011
  24. 24. 7. PROMOTE YOUR VIDEOSMonday, May 30, 2011
  25. 25. 7. Promote your videos • Target your content • Add tag your videos • Compelling title & description • Pick the best thumbnail image • Use YouTubes community featuresMonday, May 30, 2011
  26. 26. 7. Promote your videos • Promote your videos socially • Embed them on your website or blog • Upload them to other video sitesMonday, May 30, 2011
  27. 27. THE BOTTOM LINEMonday, May 30, 2011
  28. 28. The bottom line • You dont have to spend a lot of money • No hosting & streaming costs • Do not hard sell • Inform, educate & entertain • Going ViralMonday, May 30, 2011
  29. 29. MARCO AYUSO • @MarcoAyuso • facebook.com/MarcoAyuso • MarcoAyuso.tvMonday, May 30, 2011

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