the long tail. The future is here.
Why a long tail?
OBAMA BOOM
<ul><li>More thn 10,000 people donated $5 and $10 to Obama on the internet.  According to the Washington Post, an Obama sp...
Old Record Store <ul><li>Each CD slot holds a value </li></ul><ul><ul><li>Ex. $2.00 per slot (Storefront location) </li></...
Amazon.com <ul><li>Each CD slot holds a value </li></ul><ul><ul><li>Ex. 22 cents per slot (warehouse) </li></ul></ul><ul><...
Back To Politics <ul><li>Old Way of Raising Money </li></ul><ul><ul><li>$5,000 Chicken Dinner </li></ul></ul><ul><ul><ul><...
<ul><li>Old Way of Raising Money </li></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><ul><li>Cost significant dollars...
“the internets” <ul><li>New Way of Raising Money </li></ul><ul><ul><li>Low overhead </li></ul></ul><ul><ul><li>Instant, co...
Higher Ceiling <ul><li>The more small dollar donors you have, the more “buy-in” you have. </li></ul><ul><li>Small dollar d...
This is it.
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Long Tail

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Transcript of "Long Tail"

  1. 1. the long tail. The future is here.
  2. 2. Why a long tail?
  3. 3. OBAMA BOOM
  4. 4. <ul><li>More thn 10,000 people donated $5 and $10 to Obama on the internet. According to the Washington Post, an Obama spokesman said that “$28 of the $32 million came over the internet. Ninety percent of the online donations were $100 or less; forty percent were $25 or less.” </li></ul><ul><li>January, 2008, 90% of Obama’s online donations were $100 or less and 40% were $25 or less. </li></ul>OBAMA BOOM
  5. 5. Old Record Store <ul><li>Each CD slot holds a value </li></ul><ul><ul><li>Ex. $2.00 per slot (Storefront location) </li></ul></ul><ul><li>Store is forced to sell high selling artists to exceed overhead of store. </li></ul><ul><ul><li>Limited geographic region around store limits sales for indie bands. </li></ul></ul>
  6. 6. Amazon.com <ul><li>Each CD slot holds a value </li></ul><ul><ul><li>Ex. 22 cents per slot (warehouse) </li></ul></ul><ul><li>Store can now afford to sell indie bands. </li></ul><ul><ul><li>global geographic region provides satisfactory demand. </li></ul></ul>
  7. 7. Back To Politics <ul><li>Old Way of Raising Money </li></ul><ul><ul><li>$5,000 Chicken Dinner </li></ul></ul><ul><ul><ul><li>Cost significant dollars </li></ul></ul></ul><ul><ul><ul><li>Limited to wealthy people </li></ul></ul></ul><ul><ul><ul><li>Cost time for candidate </li></ul></ul></ul>
  8. 8. <ul><li>Old Way of Raising Money </li></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><ul><li>Cost significant dollars </li></ul></ul></ul><ul><ul><ul><li>Cost time for donations to return </li></ul></ul></ul>Back To Politics
  9. 9. “the internets” <ul><li>New Way of Raising Money </li></ul><ul><ul><li>Low overhead </li></ul></ul><ul><ul><li>Instant, cost candidate little time </li></ul></ul><ul><ul><li>Enables more to donate small amounts </li></ul></ul>
  10. 10. Higher Ceiling <ul><li>The more small dollar donors you have, the more “buy-in” you have. </li></ul><ul><li>Small dollar donors have not reached maximum donation limit. </li></ul><ul><li>They can continue to invest again, and again. </li></ul>
  11. 11. This is it.
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