50 Things We Learned From the Inman Connect Conference - Mason-McDuffie Mortgage

1. THINGS WE LEARNED FROM
50 San
Francisco

2. What Type of Marketing is Effectively Reaching Buyers and Sellers
- Pam Blair, Danielle Lazier, Sara MacLennan, Vicki Monteagudo
1) Building a team can help increase your reach and ultimately help you focus on your strengths.
2) "The directions to the box are on the outside of the box" - Pam Blair -
Yogabug Real Estate (http://www.yogabugrealestate.com)
3) Some agents have up to 70% of their marketing online, while others have as little as 30% of the
ir marketing online. Most importantly, online marketing is part of their overall marketing strategy.
4) Having a personal video on your website allows your customers to get to know you better.
5) Customers love to see that you are involved in your community.

3. Online Lead Conversion Tools: Best Practices, Best Technology -
York Baur, Brandon Doyle, Wendy Papasan
6) Understand the difference between what is urgent and what is important for your
business.
7) Have a lead methodology. Don't focus solely on getting leads. You need to focus on
the service you provide your leads, as well.

4. New Technology Coming for Real Estate Agents -
Rebekah Bastian, Jed Carlson, Steve Pacinelli
8) Although technology is driving the industry, you should use the medium you are most comfortable
with: text messaging, in-person, phone, etc.
9) Neighborhood tours are highly under-used in the real estate industry.
10) Many people have yet to realize the power of mobile technology. Some sites see up to 70% mobil
e traffic on weekends.
11) Unrehearsed, raw, organic videos are powerful, but there is a time and place for them.
12) In 2014, more time was spent in mobile apps than the rest of the internet.

5. How I'm Landing Real Estate Sales with Instagram, Customer Reviews,
and Referrals - Dusty Baker, Sara Scheper, Kenny Truong
13) Lifestyle branding is powerful because people need to like you as a person to want to
work with you.
14) Instagram is a great app for building leads, staying in touch with your previous clients,
and connecting with other agents to cultivate leads.

6. Technology, Startups, and Systems: Lessons Learned From
Founders - John Bodrozic, Aaron Kardell, Drew Uher
15) When you are considering using new technology, make sure that you are solving a
problem that the masses have, not just a problem that you have.
Millennial Agents and Millennial Consumers: What You Don't
Know About This Generation, But Need to Know
16) Millennials may already know more about buying a home than you would expect.

7. How New Tech, New Thinking and Emerging Data Standards are
Changing Digital Listing Distribution -
Jeremy Crawford, Trent Gardner, Rainy Hake
17) As a seller's agent, getting their home in the right places as opposed to everywhere is mor
e important.
18) Question to ask yourself: "Am I fulfilling my fiduciary responsibility to my customer by only
posting my listings on my site?
19) The top 3 trends for Real Estate marketing: more visual content, drone photography, and 3-
D Video tours.

8. Mortgage Disrupters - Nicole Hamilton, Faramarz Moeen-
Ziai, Michael Slavin, Nick Stamos
20) The mortgage industry is prime for technological disruption. The closing process
would be easier for consumers, realtors and lenders if they were able to communicate
on the same platform.
Brokers Who Get It, Who Are Innovating, Adapting and Succeeding
- Matthew Borland, Alain Pinel, Sandra Sanders, Sharran Srivatsaa
21) Brokers can create a culture of success by providing agents with business and self
improvement seminars.

9. The Micro Moments that Connect Us - Matt Lawson
22) Mobile technology increases have called for more "bite-size" content for consumers.
23) The time that people spend on the internet is now made of "micro moments" rather
than long sessions on the internet.
24) You can reach millennials with "snackable video content".
25) Brands and companies that deliver on consumer urgency and immediate needs, will
be the firms that will succeed.
26) Television and print are not the forms of communication to reach millennials.

10. How Agent Reviews Bring You Business -
Sandy Jen and JouJou Chawla
27) If you are receiving reviews on other sites, be sure that they are also on your website.
28) Negative reviews are not necessarily bad for your business if you respond to them appropriately.
29) Make your reviews part of your listing presentations.

11. Wearable Technology: A New Style - Deepa Sood
30) The Cuff is the newest form of wearable technology that aims for safety. It can be
safely hidden in pieces of jewelry, but can provide you with security.
Taking Time, Cost and Failure Out of the Real Estate Transaction -
Austin Allison, Joel Singer, Patrick Stone
31) TRID will provide consumers with more clarity when buying their house.
32) There is a level of data and systems integration happening now that will change th
e mortgage industry.

12. Digital Marketing Workshop -
Morgan Brown, Audie Chamberlain, Katie Lance, Seth Price,
Chris Scott, Jessica Swesey
33) A good brand story establishes a unique value, attracts talent, and inspires your customers.
34) If you are not telling your story, someone else is telling that story for you.
35) In order to tell your best brand strategy: be truthful, be compelling and succinct, make it mo
re about them than you, and tell your audience why they should care.
36) Freelance copywriters are a great resource for helping you turn your brand story into words.
37) Stop the random acts of social media and marketing; be intentional!
38) There are 4 components to a successful online strategy: time, resources, patience, and consi
stency.

13. Digital Marketing Workshop -
Morgan Brown, Audie Chamberlain, Katie Lance, Seth Price, Chri
s Scott, Jessica Swesey (cont.)
39) A blog can provide great value for the traffic visiting your site.
40) Content strategy is a marathon, not a sprint -
start by writing down all the questions you get asked and put them into an editorial calendar.
41) If you have multiple people in your company, be sure to put the right person in charge of your
content strategy.
42) The best video strategy is long-term: have a 6-
12 month plan of what your video strategy will look like.
43) Periscope is a game changer for social media. Start using it now!
44) Put some time, energy and effort into the landing page for lead capture.

14. Making Hyper Local Targeted Media Work -
Teri Conrad, Joshua Dorkin, Marguerite Giguere, Seth Price
45) 90% of cars are podcast enabled which gives people an opportunity to learn from your expertise
from the comfort of their car.
46) Run a hyper local ad with Pandora.
47) If you are podcasting, you are looking to build your brand long-
term, not just for the immediate ROI.
48) "Create serialized content: content you put out on a regular basis to a specific audience." -
Seth Price (https://twitter.com/sethstuff)

15. Connecting with Chinese Buyers: Going Beyond the Surface to
Understand & Unlock the Opportunity - Simon Henry
49) The average purchase price of a Chinese buyer is $933,723 and they buy 1-2 houses per year.
50) Motivations for purchase include: lifestyle, investment, emigration, and children's education.