Bloggers who want to earn income using their blog as the drive must organize a business around the blog. This presentation to BlogPaws 2014 conference introduces bloggers to the Business Model Canvas. Using a simple, one-page form and answering 9 questions, a blogger (or anyone else who wants to own and run a business) will understand how to organize their assets to connect with customers and produce a profit.
14. 14
It’s a recipe for business
Running a business is
like making birthday
cakes
15. 15
Biz recipe guides you
Activate your Assets.
Do key tasks:
• Measuring, mixing
• Fill pans, put in oven
• Build cake, decorate
16. 16
Biz recipe guides you
Activate your Assets.
Use skills, resources:
• Design, baking skills
• Ingredients
• Bowls, utensils, oven
17. 17
Biz recipe guides you
Activate your Assets.
Get outside help:
• Recipe sources
• Baking class
• Helpful friend
18. 18
Connect to Customers.
Know who cake is for:
• Age, gender
• Their likes, dislikes
• Allergies, special diet
Biz recipe guides you
19. 19
Connect to Customers.
What is your relationship
to recipient / requester:
• Family, friend
• Co-worker
• Neighbor
Biz recipe guides you
20. 20
Connect to Customers.
• How they know you
like to bake and are
good at it.
• How to get cake to
party.
Biz recipe guides you
21. 21
Produce your Profit.
How you help:
• A great cake
• The guests’ pleasure
• Adds to celebration
Biz recipe guides you
22. 22
Produce your Profit.
What cake costs you:
• Ingredients
• Special equipment
• Time:
Thought, planning,
making
Biz recipe guides you
23. 23
Produce your Profit.
What you got out of
giving a cake:
• Sense of pride
• Appreciation
• Compliments
• Expressed your love
Biz recipe guides you
26. 26
Measuring
Mixing
Fill pans
Put in oven
Construct cake
Recipe
sources
Baking class
Helpful
friend
Activate Your Assets
Design, decorati
ng skills
Bowls, utensils
Ingredients
Mixer, oven
27. Activate Your Assets
27
Measuring
Mixing
Fill pans
Put in oven
Construct cake
Recipe
sources
Baking class
Helpful
friend Design, decorati
ng skills
Bowls, utensils
Ingredients
Mixer, oven
28. Activate Your Assets
28
Measuring
Mixing
Fill pans
Put in oven
Construct cake
Recipe
sources
Baking class
Helpful
friend Design, decorati
ng skills
Bowls, utensils
Ingredients
Mixer, oven
29. 29
Connect to Customers
Who is cake
for
---
Kind of
cake they
like
Volunteered to
make? Or asked?
How to get it
there
Relationship to
recipient:
parent, friend,
etc.
30. Connect to Customers
30
Who is cake
for
---
Kind of
cake they
like
Volunteered to
make? Or asked?
How to get it
there
Relationship to
recipient:
parent, friend,
etc.
31. Connect to Customers
31
Who is cake
for
---
Kind of
cake they
like
Volunteered to
make? Or asked?
How to get it
there
Relationship to
recipient:
parent, friend,
etc.
32. 32
Produce a Profit
A great
cake
---
Guests’
pleasure
---
Adds to
celebration
Sense of
pride, appreciation, compliments,
expressed your love
Cost of ingredients, special equip
Time to plan, make
33. Produce a Profit
33
A great
cake
---
Guests’
pleasure
---
Adds to
celebration
Cost of ingredients, special equip
Time to plan, make
Sense of
pride, appreciation, compliments,
expressed your love
34. Produce a Profit
34
A great
cake
---
Guests’
pleasure
---
Adds to
celebration
Cost of ingredients, special equip
Time to plan, make
Sense of
pride, appreciation, compliments,
expressed your love
35. 3 Sets of 3 Boxes
35
Who is cake
for
---
Kind of
cake they
like
Measuring
Mixing
Fill pans
Put in oven
Construct cake
Design, decorati
ng skills
Bowls, utensils
Ingredients
Mixer, oven
Recipe
sources
Baking class
Helpful
friend
A great
cake
---
Guests’
pleasure
---
Adds to
celebration
Volunteered to
make? Or asked?
How to get it
there
Relationship to
recipient:
parent, friend,
etc.
Cost of ingredients, special equip
Time to plan, make
Sense of
pride, appreciation, compliments,
expressed your love
36. 36
9 Boxes = 9 Questions
Who is cake
for
---
Kind of
cake they
like
Measuring
Mixing
Fill pans
Put in oven
Construct cake
Recipe
sources
Baking class
Helpful
friend
A great
cake
---
Guests’
pleasure
---
Adds to
celebration
Cost of ingredients, special equip
Time to plan, make
Volunteered to
make? Or asked?
How many guests
How to get it
there
Relationship to
recipient:
parent, friend,
etc.
Design, decorati
ng skills
Bowls, utensils
Ingredients
Mixer, oven
Sense of
pride, appreciation, compliments,
expressed your love
42. Cooking tips for the BMY Recipe
42
It’s easier to start by listing your Assets
One answer may change the others
The only “right” answers are the ones
that work for you
66. 66
Successful bloggers, over time, adjusted
the Recipe to fit them and their audience.
The vast majority of blogs aren’t run as a
business.
Running your blog as a business makes
you more competitive.
Competing Against Others
72. Describe your:
Interests: What excites you
Abilities: Natural, easy talents
Skills: Learned/acquired talents
Personality: Style of interaction
with others
72
Activate Your Assets
2a. Who You Are
73. 73
Activate Your Assets
2b. What You Have
Describe your:
Knowledge: Pet care, feeding
Expertise: Your pet niche(s)
Other personal resources: Subscribe
to professional magazines, journals;
contacts, etc.
80. Connect to Customers
4. Whom You Help
Who pays you directly to receive a
benefit?
Who receives a benefit at no cost
and is subsidized by paying
customers?
80
82. Connect to Customers
5. How You Interact
• Personal or face-to-face
• Blog, email, social media, text
• Single transaction or ongoing
• Focus on more customers or
keeping the ones you have?
82