David Packard, co-founder of the global Information Technology (IT) Company Hewlett-Packard (HP), once stated, “Marketing is too important to be left alone with the marketing department”. Other huge international corporations agreed to this statement raising a lot of eyebrows from different individuals. How important is marketing that even the team that is responsible for it is strictly and sometimes, directly supervised and is given great importance by the owner himself?

1. How Ineffective Sales Collateral Can
Cost you Your Business
David Packard, co-founder of the global Information Technology (IT) Company
Hewlett-Packard (HP), once stated, “Marketing is too important to be left alone
with the marketing department”. Other huge international corporations agreed to
this statement raising a lot of eyebrows from different individuals. How important
is marketing that even the team that is responsible for it is strictly and sometimes,
directly supervised and is given great importance by the owner himself?
Marketing, as many business graduates and other related-field would agree, is even
given emphasis in top universities and schools. Marketing is reviewed the most
vital part of every business. It is a weapon in which depends how the company
thrives. It is no wonder marketing materials, or better known as sales collateral, is
also treated with high importance.
Your business seeks to provide the right product or service which can satisfy your
client. However, there are times when your message falls on deaf ears –or
sometimes, on wrong audience. It is then that your well-honed enterprise cannot
deliver the profits you are expecting.
The Peterson Group, provider of top quality sales collateral for better marketing,
reminds us that companies of all sizes are also challenged by how they can express
their feel and look to their customers while prioritizing their client’s desires. You
are not the only one who is struggling with ineffective marketing tactic.
Often, customers make their buying decision on the quality of your proposal, sales
collateral and website content. You may have the best product in the world but the
failure to communicate it to your niche and demonstrate your potential is nil when
you do not have the proper tools or have the wrong way of delivering your
message, as emphasized by Jakarta Marketing Development Company, one of the
leading marketing adviser in Indonesia.
A few common problems on the use of sales collateral include:
 poorly written content and badly framed proposal;

2.  Overrated messages resulting to scam potential;
 Ineffective sales and marketing collateral;
 Deficient value of propositions and presentations; and
 Non-supportive website content
It is sometimes difficult for organizations to recognize the communication
obstacles that are preventing them from capitalizing on sales opportunities. Day to
day business goals and activities generally encourage a “reactive” rather than
“proactive” collateral style, which doesn’t always produce the most impressive
results. Executives who become engulfed in business details sometimes struggle to
recognize weaknesses in collateral or are too overwhelmed with their jobs to focus
on addressing the problem.