Brand utility is actually not a new concept. This presentation will provide you a few examples of brand utility seen in the past. From the baker of your street to Apple iPod and iTunes...
26. Results
Brieuc on flickr
Good reputation of Schneider across France
27. Results Number of inhabitants in Le Creusot
40000
38000
35000 Brieuc on flickr
32000
30000
25000 25000
20000
15000
10000
6000 Number of inhabitants in Le Creusot
5000
0
1846 1875 1900 1920
34. Sir Hugh Beaver, engineer at Guinness, always
wondered which .from the grouse and the golden
plover was the fastest game-bird.
Grouse
Golden Plover
35. Victor Hugo Queiroz
And he knew many people like him asked
themselves these kinds of unanswered
questions
36. He decided to help them a and the
Guinness book of records was born
64. But it has to be thought according to
the digital conversations era.
65. Use social media to be useful, give answers
and advice, improve your products and services.
Wheat Thins
66. Thank you for
your attention.
And many thanks
to sxc.hu,
flickr.com and
tumblr users for
their cool photos.
67. marwann al saadi
twitter.com/marwannas
brieuc saffré
brand-utility.com
fluid-advance.com
slideshare.net/brieuc
bkp550 on flickr
twitter.com/_brieuc
scanblog.com
twitter.com/scanblog
slideshare.net/scanblog
facebook.com/scanblog
July 2010