Home sellers guide to success! Your guide to a successful home sale in 2014.

1. Getting Ready to Sell!
Pre – Listing Consultation
Steps to Success!
www.RealEstateSource.com

2. www.UtahRealtySource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Steps to Home Selling Success
Introducing a Time Tested Proven Plan for a Successful Home Sale.
Marty & Laurie Gale

3. Why are you selling your home?

4. First Step – Home Owner Consultation
The successful sale of your home will be our top priority. We strive to make your real
estate experience with us stress free and enjoyable. We want learn about and explore
all the factors involved as you consider the sale. Why you are selling? Acceptable
time frames? What might me some limiting factors if any? The better we can come to
anticipate and respond to your needs the better we can work toward your goal. A
worry and stress free event takes research and planning. In any move there are a lot
of options and directions. We prefer to talk about you, your family and what is driving
the sale of the property. The more we can know about why you are selling and the
time frame that suits you best the better suited we are to help.

5. What will buyers think of your home price?

6. Second Step – Develop a Pricing Strategy
Buyers in todays market will typically start shopping up
to 6 months in advance before they are ready to buy.
They will go through an extensive comparison shopping
with much of the concern on price. With over 98% of
the buyers online doing research it is important for
sellers to be priced at fair market value. Balance the fact
that we want you to have the highest possible price yet
still appear competitive with other sellers and remain
attractive to buyers.

7. Where do Buyers Find the Home They Purchase?

8. Gale Team
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Where Buyers Find The Home They Purchase?
Step 3
Develop Market
Strategy
The pie chart to the left
illustrates where home buyers
come from. 86% of home
sales come from the
marketing efforts of Real
Estate professionals . Real
estate agents and internet
leads are directly attributable
to properties placed on the
MLS

9. What Marketing has the best chance to find the Right Buyer?

10. Gale Team
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Step 4
Implement
Customized
Market Plan
Striking Unique Professional Photography
You only get one chance for that first impression! That emotional
connection that sales the property!
The property photos will
appear on the MLS and all
top ranked websites
including all franchise
sites. We utilize custom
photography on all of our
listings! We provide Full
Video tours and YouTube
tours. These are all
narrated with the
outstanding details of the
property. Did you know
that online homes with
multiple photos get viewed
over five times as more
than those with only one or
two pictures?!

11. What should I do to get my home ready to Sell?

12. Gale Team
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Step 5
Understanding
Your Role
Presentation Of Your Home
75% of all Sales
Originate with the MLS
In todays market every showing counts. You only get one chance to make a first impression! A home that is at
it’s very best (provided it is priced at fair market value) will typically sell faster and closer to top dollar than
other homes. Here are a few useful tips to have a successful showing. We will also provide a walk-thru
consultation in staging your home.
• Tidy up, remove clutter and personal items – less is more
• Do a deep clean, windows interior and exterior. Between showings a quick vacuum and
dusting.
• Turn on your lights and open you shades and blinds.
• Make sure to remove pet odors and other cooking smells.
• Be sure laundry is picked up and put away and kids toys are put away.
• Turn off the TV and Appliances that may distract (soft background music is good)

13. Once I get an offer how do I know it will be the Best Offer?

14. Gale Team
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Step 6
Negotiating
the Purchase
Contract
Purchase Offer – Real Estate Purchase Contract
Evaluating an offer to purchase. There are many components of a Real
Estate Purchase Contact. The document is legally binding and must be
reviewed and read carefully. This is when experience really counts as
an agent. Balancing the fine line of getting top dollar and making sure
you get the closing table! Does it meet your terms and needs? Our team
has negotiated as many as 24 offers on one property at the same time.
Five of those offers were written by our team for buyers who did not
want to use a buyers agent. So many factors play into an acceptable
offer. Not just price. Deadlines, prequalification, down payment, loan
type, inspections, subject to certain items and so on.

15. Once we are under contract, what happens?
Can the buyer cancel?
When do we really know when our home is sold?

16. Gale Team
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Step 7
Managing the
Transaction to
Closing
Once you accept an offer your home is considered “Under Contract”.
Although under contact for sale is just the tip of the ice burg. There is much
do to insure a successful sale. Many steps are involved before the actual
“Closing”. Several of these involve hard deadlines and if not completed on
time could result in a failed sale. Our role is to guide you in these last steps
to a successful sale!

17. www.UtahRealtySource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Marty Gale
Principal Broker Laurie Gale
Owner Agent
For Nearly 30 Years we have been selling homes in Utah. Not a part
time thing or a hobby. Full time the entire time. It is our passion and
what we enjoy as our career!
Experience the powerful real estate services provided by the Gale Team, lead by Laurie and Marty Gale working along with there team of
Lenders, Home Inspectors, Marketing and Title Escrow officers.
Most ordinary real estate agents attempt to meet your needs alone, providing minimal service. In today’s demanding marketplace, we
believe it is impossible to provide adequate service without a team of specialists. Therefore, the Gale Team offers you the power of a
multitude of home selling specialists for the price of one! We will provide you with:
• A lead REALTOR® to guide you through the entire sales process
• Customized marketing plan to uniquely promote your home
• Proactive communications to guide you through the selling process
• Professional negotiation talent to secure the optimal price
• Step-by-step involvement to ensure a smooth transaction
As a result of leadership and sales success, we have created an incredible team that offers unparalleled service and results. Our in depth
team networks with the top associations and brokerages Local, State, and National. Exceptional exposure and a reputable partnership for
your home. Our powerful team is now available to serve you as you make your move.
The following information is both informative and useful when listing your home. Selling a home can be a complicated process; however,
we are in the business to simplify your move by achieving the highest price in a reasonable time frame…with minimum inconvenience to
you.
We look forward to meeting with you to discuss your needs and finalize our mutual service agreement.
Thank you for the opportunity!
Sincerely,
The Gale Team

18. www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
When you're ready to take the next step toward selling your home, we're here to help. We have
developed a proven, comprehensive plan for selling homes. Our business model is simple,
"Quality rather than Quantity". When we list your home, there is no up front cost to you. We
cover all the expenses and marketing costs. We are compensated only if we successfully sell
your home, so your success truly is our success. Our promise is to work hard to ensure that
you get the best price, in the quickest time with a transaction as smooth as possible. As we get
into the process of photography, marketing, showings, offers, negotiating, and eventually
closing the sale, it can all be an overwhelming and emotionally charged process. Just
remember, we will be your guide throughout every step of the way.

19. Gale Team
A Few Test imo nies
W h a t c l i e n t s h a v e t o s a y !
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Wayne and Virginia Koltes
Top Rank recommended 3 real estate agents which I interviewed and found Marty Gale was best suited for our needs. Marty had us an
offer in one day which was satisfactory to us. The follow through was great for the buyers and us. We highly recommend Marty and
Laurie. Wayne and Virginia Koltes April 25, 2014,
Gayle Cota - Realtor at HomeSmart Realty
I cannot say enough wonderful things about The Gale team. I had a client moving to his area and phone interviewed many Realtors in the
area. Marty stood out above them all and took such good care of now "our" clients. They raved about his professionalism and service as
well as his friendliness and good humor. He is the best and we would recommend him to everyone. March 4, 2014, Gayle referred her
clients that relocated to the Gale Group
Kelly Costner - Medical Records IT Analyst
Marty is the most knowledgeable and in-depth Real Estate professional I've ever dealt with, and I've hired him to help me buy and sell. I
would recommend him to anyone seeking to buy or sell a home! February 28, 2014, Kelly was Marty Gale's client

20. Gale Team
A Few Test imo nies
W h a t c l i e n t s h a v e t o s a y !
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Dave Wernke - Chemical Operations Manager
Marty Gale far exceeded our expectations as a Buyers Agent in the recent purchase of our home. His knowledge of the Utah real estate
market is exceptional and with his experience in residential home construction he was able to provide beneficial advice in selecting well-
built homes. The network of professionals that Marty works with are top shelf, his recommendations for home inspection and mortgage
broker were perfect. Customer service from this team of professionals is some of the best we have worked with; this is our fifth home
purchase. You will not be disappointed in choosing to work with Marty!
February 28, 2014, Dave was Marty Gale's client
Keith Van Scotter - President at Lincoln Paper and Tissue and Owner, Lincoln Paper and Tissue
I hired Marty to market my house in South Jordan because of his experience and knowledge of the market. He kept me up to date on
changing market conditions and provided valuable feedback on the best way to position the property for sale. He was also very easy to
work with as I was an absentee owner. I recommend him very highly.
Scott Baird - Operational Excellence Consultant at State of Utah
Marty is an excellent realtor! We recently purchased a foreclosed home through Marty; his work history as a contractor and extensive
understanding of homes in Utah gave us great insight into our home and how to move forward and navigate the waters of buying a
foreclosed home. Marty's motto was to "know everything before his client did" and this played true in our purchase. Marty was prepared
with every piece of information we wondered about and additional information we hadn't thought of. Because of Marty's preparation we
had a smooth transaction without any problems and are now in our dream home.
September 17, 2013, Scott was Marty Gale's client

21. Gale Team
A b o u t O u r T e a m & C o m p a n y
Our Philo so phy On Ho w To Trea t C lient s R ig ht !
www.RealEstateSource.com Direct: 801-205-3500 or 801-205-1600 Gales@UtahTeam.com
Marty Gale, Principal Broker of Utah
Realty Source, Past Founder of
RE/MAX METRO, E-pro, CRS, SFR,
CDPE, ABR, Realtor Since 1986,
Lifetime Member Salt Lake Board of
Realtors Million Dollar Club,
RE/MAX Executive Club, RE/MAX
100% CLUB 1998-2013
Owner Agent Specialties: Residential
Homes, New Construction, Land.
Commercial: Purchases, Leasing,
Investments, Medical, Multi-Family,
Industrial and Office.
Full-time practice from 1991 to Present
Marty Direct - 801-205-3500 or Laurie Direct - 801-205-1600