The document discusses Austria's national tourism office strategy for engaging with customers online through social media and networking sites. The strategy focuses on 5 areas: absolute customer orientation, online identity and blogging, utilizing the "long tail" of niche travel offerings, creating a "web of data" by aggregating content, and engaging new spokespeople for tourism by participating in existing networks. The goal is to better understand customers' needs and provide targeted recommendations.

1. Mag. Martin Schobert, Head of Research & Development, Austrian National Tourist Office MODUL University Vienna, Department of Tourism and Hospitality Management 2009, January 20th web 2.0 social web – the austrian way …

3. absolutely customer oriented

5. Read Buy Publish Trade 1994 2003 Talk 2006 77M 1000M 500M Users information comunication networks 1998 2000 400M 3 phases of the web Relate? 2009+

10. destination brands need online identity

13. Loveable and Linkable

19. use the „ long tail“

26. create a „ web of data“

28. http://www.slideshare.net/adunne/designing-for-a-web-of-data

29. http://www.slideshare.net/adunne/designing-for-a-web-of-data

31. (re)combine then reinvent the wheel

37. new producers destination images

38. we trust the new spokespersons No. of entries in wikipedia.de written about Bad Kleinkirchheim