General App Store Presentation
7th April2014
Jonatan Redvik
CEO
jonatan.redvik@appland.se
Henrik Lewander
CTO
henrik.lewan...
Market Assessment
and Opportunity
39%
61%
North America
17%
83%
Eastern Europe
Mobile Ownership
By Device Type
Source: Nielsen, 2012; eMarketer, April 2012
...
Smartphones will
represent 60% of all
cellphones by 2019!
…Smartphone sales are
growing exponentially…
4
Source: Ericsson ...
of mobile users
download
mobile apps…
90%
of all global app
downloads
comes from iOS
and Android
stores
…and yet mainly 1s...
3rd March 2014 6
... an app market that is
growing and changing fast
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014 2015 20...
Appland
Solution
3rd March 2014 7
8
App Eco System
3rd March 2014
2nd gen. Store Owners
Telco
Content Provider
Hosting
Load balancing
Cache
AWS
CDN
Content
...
Appland Products Overview
93rd March 2014
App Store
• 100,000 apps
• 6 monetisation methods
• 5 weeks delivery time
Games ...
Functional Overview
Content Provider
Portal
Used by developers and
content providers/aggregators:
• Register company
• Upl...
Web Browser Store
Responsive design for
desktop, tablet and smartphone
Android ODP – On Device Portal
3rd March 2014 12
Islamic
iPhone/iPad Native App
3rd March 2014 13
Thank you!
Jonatan Redvik
CEO
jonatan.redvik@appland.se
Henrik Lewander
CTO
henrik.lewander@appland.se
Markus Viikki
Sales...
Upcoming SlideShare
Loading in...5
×

Appland General App Store Presentation

261

Published on

Monetize your mobile traffic with the same and proven business models as Spotify and Netflix. We provide Game Clubs and App Stores with seven different monetization methods and can take full end-to-end responsibility for running your stores.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
261
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Appland General App Store Presentation

  1. 1. General App Store Presentation 7th April2014 Jonatan Redvik CEO jonatan.redvik@appland.se Henrik Lewander CTO henrik.lewander@appland.se Markus Viikki Sales Manager markus.viikki@appland.se Skype: markus.viikki.appland +46 707 17 07 71
  2. 2. Market Assessment and Opportunity
  3. 3. 39% 61% North America 17% 83% Eastern Europe Mobile Ownership By Device Type Source: Nielsen, 2012; eMarketer, April 2012 It’s still a “Feature Phone World” – with over 50% smartphone penetration in developed markets and less than 20% in the emerging markets. 24% 76% Western Europe 15% 85% Latin America Smartphone Feature Phones 15% 86% Asia-Pacific 3% 97% Middle East & Africa 2011 2011 2011 20112011 2011 62% 2014 48% 2014 33% 2014 52% 2014 39% 2014 24% 2014 Smartphone penetration 2014 forecast Feature phone leads across the globe, however… 33rd March 2014
  4. 4. Smartphones will represent 60% of all cellphones by 2019! …Smartphone sales are growing exponentially… 4 Source: Ericsson Nov 2013, Mobility Report 2013 3rd March 2014
  5. 5. of mobile users download mobile apps… 90% of all global app downloads comes from iOS and Android stores …and yet mainly 1st generation store owners monetizing apps in... 5 Source: Gartner September 2013, Flurry Analytics 2013 70% 3rd March 2014
  6. 6. 3rd March 2014 6 ... an app market that is growing and changing fast 0 10 20 30 40 50 60 70 80 2011 2012 2013 2014 2015 2016 2017 Advertising In-app purchase Paid-for 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 2014 2015 2016 2017 Paid-for apps In-app purchase Advertising 76% 17% 7% 38% 48% 14% $26Bn $76Bn Source: Gartner (Sep 2013) App store revenue world wide 2013 $26B Source: Gartner (Sep 2013) In only three years Doubles
  7. 7. Appland Solution 3rd March 2014 7
  8. 8. 8 App Eco System 3rd March 2014 2nd gen. Store Owners Telco Content Provider Hosting Load balancing Cache AWS CDN Content Apps Games Widgets Wallpapers Monetisation Subscription Clubs In-app purchase Upfront purchase Advertising Affiliates Platform Multi OS Multi form factor Content Provider Portal Store Manager Portal Content Providers Content Aggregators Digital Retailing App acquisition QA & Curation Store management Settlements/payouts 1st gen. Store Owners Consumers Gamers Kids Professionals Employees Automotive OEM Consumer Goods Retail 2nd generation Store Owners are launching new types of app stores. Appland enables next-gen plug-and-play stores for the B2B2C market. Enterprise Brands
  9. 9. Appland Products Overview 93rd March 2014 App Store • 100,000 apps • 6 monetisation methods • 5 weeks delivery time Games Club • ”Spotify” for games  Free (Ad-funded)  Buy single game  Monthly subscription • Pure rev share model Launcher App STB, SmartTV • Recommendation service (from Google/Apple App Stores and web) • One point of entry (to your company’s mobile world) • Web-based management (of recommendations, communication and user behaviors)
  10. 10. Functional Overview Content Provider Portal Used by developers and content providers/aggregators: • Register company • Upload app • Bulk upload API • In-app purchase • App management • Statistics • Payouts • Account management • Etc. Content Provider Portal (browser based) App Store Front (native app or browser based) Technical Platform Store Manager Portal (browser based) Technical Platform System Core, used by Appland • Performance monitoring • Capacity monitoring • Failure monitoring • Hosting monitoring • Logging system • Admin systems • Etc. Store Manager Portal Used by Store Owner(s) (can also be handled by Appland): • Quality assurance of apps • Set featured apps • Campaign management • Notification management • Virtual currency management • iOS app ingestion • Multi-Store Management • Multi-Store Analytics • Comments moderation • View statistics • Export data • Payouts • Account handling • Etc. App Store Front Used by the end user of the app store • Discover new apps: - Featured apps - Top lists - Categories - My FB friend’s apps - Apps near me • Push apps (web to device) • Purchase apps • My apps handling • Multi-device handling • Purchase parental control • Rate and comment apps • Etc. 10 3rd March 2014
  11. 11. Web Browser Store Responsive design for desktop, tablet and smartphone
  12. 12. Android ODP – On Device Portal 3rd March 2014 12 Islamic
  13. 13. iPhone/iPad Native App 3rd March 2014 13
  14. 14. Thank you! Jonatan Redvik CEO jonatan.redvik@appland.se Henrik Lewander CTO henrik.lewander@appland.se Markus Viikki Sales Manager markus.viikki@appland.se Skype: markus.viikki.appland +46 707 17 07 71
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×