Use social networking to improve business presentation to San Francisco Chinatown Rotary
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Where can you find 1 Billion users? Social media. You can use social media to help attract new customers and retain current customers. Use social media to establish expert status and help your ...

Where can you find 1 Billion users? Social media. You can use social media to help attract new customers and retain current customers. Use social media to establish expert status and help your business grow.

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Use social networking to improve business presentation to San Francisco Chinatown Rotary Presentation Transcript

  • 1. Use social networking to improve business (25 minute intro)A presentation to the San Francisco Chinatown Rotary
    Your competitors do, so should you
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 2. Today’s Presenter
    Mark Anthony Germanos
    Helping people use and understand computers since 1992
    Helping people use social networking to attract new customers and retain current customers
    Restarted business in California with a cell phone and a Honda Civic
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 3. Presentation Menu
    Use Social Networking to Improve Business
    Make Better Decisions with a SWOT Analysis
    Run your Life Better with Microsoft Outlook
    Use LastPass, QR Codes and other No Cost Services as Valuable Tools in Your Business
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 4. Today’s Presentation
    Social networking already happens in person
    Social networking happens on the Internet
    Word of mouth on steroids
    Why bother?
    Facebook = ?, Blog = ?
    He might be expecting audience participation
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 5. Our Time is Valuable
    “25 minutes is not enough”
    “Need to cover…”
    Workbook PDF is available
    Business card  Link today
    No cost to Rotarians
    He could talk social media until midnight
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 6. Special Thanks to Roger Quan
    For inviting me to be here
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 7. How to Make Computer Systems…
    Reduce your computer support costs
    Keep your business in business after a disaster
    Use social networking to attract new customers and retain current customers
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 8. We Already Use Social Networking
    My friend Daphne needs more small business owner friends. Where can she find them?
    What are Daphne’s options?
    How does Daphne find them?
    Word of mouth referrals
    Referral by someone Daphne trusts
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 9. Marketing Tools
    New at one time, but now mandatory
    Your competitors use them
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 10. Return on Investment
    ROI?
    You will still be in business in five years
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 11. Web-based Social Networking
    Blog, Facebook, LinkedIn, Meetup, MySpace, Twitter, et al.
    277 sites, as of January 16, 2010
    Today…Facebook, Blog and Web Site
    No membership fees for basic accounts at the sites discussed today
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 12. Web Site
    Litmus test for serious businesses
    Document with the largest audience
    Web sites are created and forgotten 
    Agenda…establish expertise, nourish connections and bring out a response
    http://cameronparkcomputer.com
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 13. Blog (Web Log)
    Entries are short and quick
    Not as pretty, but that’s OK
    Less overhead than web pages 
    Agenda…establish expertise, nourish connections and bring out a response
    http://markgermanos.posterous.com
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 14. Personal profiles, status updates and posts
    648,000,000 active users;half login daily
    International ranking
    Agenda…establish expertise, nourish connections and bring out a response
    http://www.facebook.com/markanthonygermanos
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 15. News Feed
    Information you want Facebook to retrieve for you (friends’ status updates)
    Exclusive to you
    You must login
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 16. Wall
    Information you want to share
    Visible to others
    Posts, RSS Feeds, Tags
    Establish your credibility
    Nourish connections
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 17. My Social Networking Flowchart
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 18. Social Networking Image
    Who would you trust?
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 19. Case Study
    I know a perfect forum for Daphne
    San Francisco Chinatown Rotary
    Go to the Fun Fest
    Facebook entry Blog Web Site
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 20. Monday’s Entries
  • 21. Monday’s Entries
  • 22. What I was Promoting on Monday
  • 23. Live Demo
    Internet access now?
    Do you want to see the magic?
    How will this help your business?
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 24. It’s Just an E-mail
    The magic is in the links
    How will this help your business?
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 25. Summary
    Use social networking to improve business. Your competitors do, so should you
    Agenda…establish expertise, nourish connections and bring out a response
    Maintain client relationships
    We help you market your business
    Let us run your network while you run your business
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 26. Submit Business Cards
    Link to How to Use Social Networking workbook
    No charge for Rotarians
    Today
    Message on the back
    “1” = Call me! Call me!
    “2” = I need a speaker for my group
    “3” = I have a referral
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864
  • 27. For Your Review
    Why should you use social networking? ______________________________________________________
    What is your return on investment? _________________________________________________________
    International rankings: ___ United States, ___ China, ___ Facebook Users, ___ India
    What is the litmus test? __________________________________________________________________
    Fill in the blanks
    © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864