Use social networking to improve business (25 minute intro)A presentation to the San Francisco Chinatown Rotary<br />Your ...
Today’s Presenter<br />Mark Anthony Germanos<br />Helping people use and understand computers since 1992<br />Helping peop...
Presentation Menu<br />Use Social Networking to Improve Business<br />Make Better Decisions with a SWOT Analysis<br />Run ...
Today’s Presentation<br />Social networking already happens in person<br />Social networking happens on the Internet<br />...
Our Time is Valuable<br />“25 minutes is not enough”<br />“Need to cover…”<br />Workbook PDF is available<br />Business ca...
Special Thanks to Roger Quan<br />For inviting me to be here<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com...
How to Make Computer Systems…<br />Reduce your computer support costs<br />Keep your business in business after a disaster...
We Already Use Social Networking<br />My friend Daphne needs more small business owner friends. Where can she find them?<b...
Marketing Tools<br />New at one time, but now mandatory<br />Your competitors use them<br />© Mark Anthony Germanos ● auth...
Return on Investment<br />ROI?<br />You will still be in business in five years<br />© Mark Anthony Germanos ● author@came...
Web-based Social Networking<br />Blog, Facebook, LinkedIn, Meetup, MySpace, Twitter, et al.<br />277 sites, as of January ...
Web Site<br />Litmus test for serious businesses<br />Document with the largest audience<br />Web sites are created and fo...
Blog (Web Log)<br />Entries are short and quick <br />Not as pretty, but that’s OK<br />Less overhead than web pages <br ...
Personal profiles, status updates and posts<br />648,000,000 active users;half login daily<br />International ranking<br /...
News Feed<br />Information you want Facebook to retrieve for you (friends’ status updates)<br />Exclusive to you<br />You ...
Wall<br />Information you want to share<br />Visible to others<br />Posts, RSS Feeds, Tags<br />Establish your credibility...
My Social Networking Flowchart<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
Social Networking Image<br />Who would you trust?<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8...
Case Study<br />I know a perfect forum for Daphne<br />San Francisco Chinatown Rotary<br />Go to the Fun Fest<br />Faceboo...
Monday’s Entries<br />
Monday’s Entries<br />
What I was Promoting on Monday<br />
Live Demo<br />Internet access now?<br />Do you want to see the magic?<br />How will this help your business?<br />© Mark ...
It’s Just an E-mail<br />The magic is in the links<br />How will this help your business?<br />© Mark Anthony Germanos ● a...
Summary<br />Use social networking to improve business. Your competitors do, so should you<br />Agenda…establish expertise...
Submit Business Cards<br />Link to How to Use Social Networking workbook<br />No charge for Rotarians<br />Today<br />Mess...
For Your Review<br />Why should you use social networking? ______________________________________________________<br />Wha...
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Use social networking to improve business presentation to San Francisco Chinatown Rotary

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Where can you find 1 Billion users? Social media. You can use social media to help attract new customers and retain current customers. Use social media to establish expert status and help your business grow.

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Use social networking to improve business presentation to San Francisco Chinatown Rotary

  1. 1. Use social networking to improve business (25 minute intro)A presentation to the San Francisco Chinatown Rotary<br />Your competitors do, so should you<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  2. 2. Today’s Presenter<br />Mark Anthony Germanos<br />Helping people use and understand computers since 1992<br />Helping people use social networking to attract new customers and retain current customers<br />Restarted business in California with a cell phone and a Honda Civic<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  3. 3. Presentation Menu<br />Use Social Networking to Improve Business<br />Make Better Decisions with a SWOT Analysis<br />Run your Life Better with Microsoft Outlook<br />Use LastPass, QR Codes and other No Cost Services as Valuable Tools in Your Business <br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  4. 4. Today’s Presentation<br />Social networking already happens in person<br />Social networking happens on the Internet<br />Word of mouth on steroids<br />Why bother?<br />Facebook = ?, Blog = ?<br />He might be expecting audience participation<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  5. 5. Our Time is Valuable<br />“25 minutes is not enough”<br />“Need to cover…”<br />Workbook PDF is available<br />Business card  Link today<br />No cost to Rotarians<br />He could talk social media until midnight<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  6. 6. Special Thanks to Roger Quan<br />For inviting me to be here<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  7. 7. How to Make Computer Systems…<br />Reduce your computer support costs<br />Keep your business in business after a disaster<br />Use social networking to attract new customers and retain current customers<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  8. 8. We Already Use Social Networking<br />My friend Daphne needs more small business owner friends. Where can she find them?<br />What are Daphne’s options?<br />How does Daphne find them?<br />Word of mouth referrals<br />Referral by someone Daphne trusts<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  9. 9. Marketing Tools<br />New at one time, but now mandatory<br />Your competitors use them<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  10. 10. Return on Investment<br />ROI?<br />You will still be in business in five years<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  11. 11. Web-based Social Networking<br />Blog, Facebook, LinkedIn, Meetup, MySpace, Twitter, et al.<br />277 sites, as of January 16, 2010<br />Today…Facebook, Blog and Web Site<br />No membership fees for basic accounts at the sites discussed today<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  12. 12. Web Site<br />Litmus test for serious businesses<br />Document with the largest audience<br />Web sites are created and forgotten <br />Agenda…establish expertise, nourish connections and bring out a response<br />http://cameronparkcomputer.com<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  13. 13. Blog (Web Log)<br />Entries are short and quick <br />Not as pretty, but that’s OK<br />Less overhead than web pages <br />Agenda…establish expertise, nourish connections and bring out a response<br />http://markgermanos.posterous.com<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  14. 14. Personal profiles, status updates and posts<br />648,000,000 active users;half login daily<br />International ranking<br />Agenda…establish expertise, nourish connections and bring out a response<br />http://www.facebook.com/markanthonygermanos<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  15. 15. News Feed<br />Information you want Facebook to retrieve for you (friends’ status updates)<br />Exclusive to you<br />You must login<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  16. 16. Wall<br />Information you want to share<br />Visible to others<br />Posts, RSS Feeds, Tags<br />Establish your credibility<br />Nourish connections<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  17. 17. My Social Networking Flowchart<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  18. 18. Social Networking Image<br />Who would you trust?<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  19. 19. Case Study<br />I know a perfect forum for Daphne<br />San Francisco Chinatown Rotary<br />Go to the Fun Fest<br />Facebook entry Blog Web Site<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  20. 20. Monday’s Entries<br />
  21. 21. Monday’s Entries<br />
  22. 22. What I was Promoting on Monday<br />
  23. 23. Live Demo<br />Internet access now?<br />Do you want to see the magic?<br />How will this help your business?<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  24. 24. It’s Just an E-mail<br />The magic is in the links<br />How will this help your business?<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  25. 25. Summary<br />Use social networking to improve business. Your competitors do, so should you<br />Agenda…establish expertise, nourish connections and bring out a response<br />Maintain client relationships<br />We help you market your business<br />Let us run your network while you run your business<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  26. 26. Submit Business Cards<br />Link to How to Use Social Networking workbook<br />No charge for Rotarians<br />Today<br />Message on the back<br />“1” = Call me! Call me!<br />“2” = I need a speaker for my group<br />“3” = I have a referral<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />
  27. 27. For Your Review<br />Why should you use social networking? ______________________________________________________<br />What is your return on investment? _________________________________________________________<br />International rankings: ___ United States, ___ China, ___ Facebook Users, ___ India<br />What is the litmus test? __________________________________________________________________<br />Fill in the blanks<br />© Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864 <br />

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