Where can you find 1 Billion users? Social media. You can use social media to help attract new customers and retain current customers. Use social media to establish expert status and help your business grow.

1. Use social networking to improve business (25 minute intro)A presentation to the San Francisco Chinatown Rotary Your competitors do, so should you © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

2. Today’s Presenter Mark Anthony Germanos Helping people use and understand computers since 1992 Helping people use social networking to attract new customers and retain current customers Restarted business in California with a cell phone and a Honda Civic © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

3. Presentation Menu Use Social Networking to Improve Business Make Better Decisions with a SWOT Analysis Run your Life Better with Microsoft Outlook Use LastPass, QR Codes and other No Cost Services as Valuable Tools in Your Business © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

4. Today’s Presentation Social networking already happens in person Social networking happens on the Internet Word of mouth on steroids Why bother? Facebook = ?, Blog = ? He might be expecting audience participation © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

5. Our Time is Valuable “25 minutes is not enough” “Need to cover…” Workbook PDF is available Business card  Link today No cost to Rotarians He could talk social media until midnight © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

6. Special Thanks to Roger Quan For inviting me to be here © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

7. How to Make Computer Systems… Reduce your computer support costs Keep your business in business after a disaster Use social networking to attract new customers and retain current customers © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

8. We Already Use Social Networking My friend Daphne needs more small business owner friends. Where can she find them? What are Daphne’s options? How does Daphne find them? Word of mouth referrals Referral by someone Daphne trusts © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

9. Marketing Tools New at one time, but now mandatory Your competitors use them © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

10. Return on Investment ROI? You will still be in business in five years © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

11. Web-based Social Networking Blog, Facebook, LinkedIn, Meetup, MySpace, Twitter, et al. 277 sites, as of January 16, 2010 Today…Facebook, Blog and Web Site No membership fees for basic accounts at the sites discussed today © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

12. Web Site Litmus test for serious businesses Document with the largest audience Web sites are created and forgotten  Agenda…establish expertise, nourish connections and bring out a response http://cameronparkcomputer.com © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

13. Blog (Web Log) Entries are short and quick Not as pretty, but that’s OK Less overhead than web pages  Agenda…establish expertise, nourish connections and bring out a response http://markgermanos.posterous.com © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

14. Personal profiles, status updates and posts 648,000,000 active users;half login daily International ranking Agenda…establish expertise, nourish connections and bring out a response http://www.facebook.com/markanthonygermanos © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

15. News Feed Information you want Facebook to retrieve for you (friends’ status updates) Exclusive to you You must login © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

16. Wall Information you want to share Visible to others Posts, RSS Feeds, Tags Establish your credibility Nourish connections © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

17. My Social Networking Flowchart © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

18. Social Networking Image Who would you trust? © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

19. Case Study I know a perfect forum for Daphne San Francisco Chinatown Rotary Go to the Fun Fest Facebook entry Blog Web Site © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

20. Monday’s Entries

21. Monday’s Entries

22. What I was Promoting on Monday

23. Live Demo Internet access now? Do you want to see the magic? How will this help your business? © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

24. It’s Just an E-mail The magic is in the links How will this help your business? © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

25. Summary Use social networking to improve business. Your competitors do, so should you Agenda…establish expertise, nourish connections and bring out a response Maintain client relationships We help you market your business Let us run your network while you run your business © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

26. Submit Business Cards Link to How to Use Social Networking workbook No charge for Rotarians Today Message on the back “1” = Call me! Call me! “2” = I need a speaker for my group “3” = I have a referral © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864

27. For Your Review Why should you use social networking? ______________________________________________________ What is your return on investment? _________________________________________________________ International rankings: ___ United States, ___ China, ___ Facebook Users, ___ India What is the litmus test? __________________________________________________________________ Fill in the blanks © Mark Anthony Germanos ● author@cameronparkcomputer.com● 530-677-8864