There's No "I" In Content: How to Use Technology to Create a Collaborative Content Process
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Ellen Gomes of Marketo shares tips and tricks for leveraging marketing technology for the enhancement of content marketing programs!
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There's No "I" In Content: How to Use Technology to Create a Collaborative Content Process
- 1. There’s No “I” In Content How to Use Technology to Create a Collaborative Content Process
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 About Me • Content Marketing Specialist at Marketo • Fun Fact: I am a cat lady (but dogs are cool too)! • I’m hip, I’m cool, I’m on twitter: @egomes1019
- 3. Your Content Process Today
- 4. It’s messy.
- 5. It has room for improvement.
- 6. And, it’s in too many places.
- 7. It’s time for a process makeover.
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Requests
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Development
- 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Resources
- 12. Design
- 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Publication & Distribution
- 14. A Checklist for Technology Evaluation
- 15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Identify your stakeholders
- 16. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Define your ‘needs’
- 17. Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Determine your budget
- 18. Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Create your timeline
- 19. Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Research
- 20. Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Decide
- 21. Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 2/23/2015 Implement
- 22. Questions? For more on Content Marketing—from creating your team to distributing your content—check out: The Definitive Guide to Engaging Content Marketing: http://bit.ly/MarketoDG2ECM Thank You! @egomes1019 egomes@marketo.com
Editor's Notes
- Today’s Content Marketer gets more requests than ever. You might be on a team of one, in which case there might be an “I” in team. But let’s get right to the point, you need an easier way to organize your content projects for yourself, your team and your stakeholders. This webinar will explore: How technology is already impacting your content development How technology can help you streamline your content process And, how to evaluate technology for your organization Get your content team moving in sync in 2015 by using technology to collaborate, project manage and create content with speed and efficiency.
- You generally feel like you and your team are on the same page. You’re working toward the same goal. But are you doing it as effectively as possible? This webinar will explore how you can make your team and process better by using technology.
- Do you have an organized way to save the ideas that you or your stakeholders have for content? Where are you keeping that plan or even wishlist today, and how visible is it to the toehr members of your team?
- How long does it actually take you to do a project? How can you plan your resources? Budget your time and estimate your capacity? How can you be more regimented about how you spend your own time and how you utilize your team members time?
- How many different technologies are you using to manage a what you wish was a simple process? I’ve been there. Using a mashup of email and the really fun search functionality for that *one* specific thing you remember talking about once, google documents, box, your bad habit of saving everything to your desktop, or something else.
- Google Drive- Hootsuite- Your Marketing Automation tool- Your CMS platform- Your Analytics Tool-
- From Email to A system
- On a strapped team you may be using tools like fivver, istockphoto, adobe,