Is Fairtrade a potential alternative solution to poverty alleviation for small-scale producers and their communities based on the principle of trade not aid?
Is Fairtrade a potential alternative solution to poverty alleviation for small-scale producers and their communities based on the principle of trade not aid?
This is a look into Fairtrade as a model and how it is currently working in the Swaziland sugar industry. This is currently a pilot test in Swaziland and the initiative was undertaken by the Swaziland Sugar Association (SSA).
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Is Fairtrade a potential alternative solution to poverty alleviation for small-scale producers and their communities based on the principle of trade not aid?
2. Trade NOT aid According to
Johannesen and
Wilhite (2010):
◦ Fairtrade is a market-
based approach to social
and environmental
development for
producers through the
use of standards and a
price floor
Producers Consumers
4. Holistic View
◦ Primary:
Fairtrade conferences and
conducting semi-
structured interviews
◦ Secondary:
Impact Studies, Case
Studies and existing
journals
Used Yin for case
study guidelines
Case studies are
designed to bring out
the details
◦ Multiple data
◦ Practical implications
Single Case study
6. Sugar = substantial
contributor to the GDP
of Swaziland
Commencement in
2008 but only certified
in 2012
Why Fairtrade is
needed in the sugar
sector?
Price volatility
Climate change
Competition
7. The Two Main Economic Benefits of Fairtrade
1.Guarenteed Fairtrade Minimum Price
Aims to ensure that producers can cover their
average costs of sustainable production
Acts as a safety net
8. The Two Main Economic Benefits of Fairtrade
1.Guarenteed Fairtrade Minimum Price
9. The Two Main Economic Benefits of Fairtrade
1.Guarenteed Fairtrade Minimum Price
Agreement
Reforms
Volatile
Industries
Sell
Premium
Products
NO
Minimum
Price
10. Premium was used
primarily to cover the
costs of certification
3
conditions
Social
Socio-
Economic
Environmental
2. Premium Benefit
11. According to Fairtrade Labelling Organisation (2013):
A price that covers the cost of production
A social premium
Contracts that allow long-term production planning
Long-term trade relations
Environmental standards promoting best agricultural
practice
A democratic decision-making
Forced labour and child labour are prohibited.
3. Standards and Certifications
Producer organisations are paid a Fairtrade
Premium of $60 per tonne
12. Fundamental Element
Producers have an equal say
Democratic decision-making
4. Empowerment
13. More ethical decision-making
Greater transparency between producers and
consumers
Create awareness
1. Marketing and Strategy
16. 1.231 million people
◦ 40% of Swazis live below the poverty line
First year of certification, Swazilands sales of 10000
tonnes generated an annual premium of US $600 000.
With the balance of 45000 tonnes of Fairtrade sugar
being sold with a premium of US $60 into Fairtrade
markets,
◦ this would have the result of US $2.7 million/year being
available to the Fairtrade producers.
17. 1.231 million people
◦ 40% of Swazis live below the poverty line
First year of certification, Swazilands sales of 10000
tonnes generated an annual premium of US $600 000.
With the balance of 45000 tonnes of Fairtrade sugar
being sold with a premium of US $60 into Fairtrade
markets,
◦ this would have the result of US $2.7 million/year being
available to the Fairtrade producers.
Empowerment
Better Working
Conditions
Premiums
Relationships
18. 1.231 million people
◦ 40% of Swazis live below the poverty line
First year of certification, Swazilands sales of 10000
tonnes generated an annual premium of US $600 000.
With the balance of 45000 tonnes of Fairtrade sugar
being sold with a premium of US $60 into Fairtrade
markets,
◦ this would have the result of US $2.7 million/year being
available to the Fairtrade producers.
Empowerment
Better Working
Conditions
Premiums
Relationships
What started with humble
beginnings in assisting a
few small farmers may well
be one of the major
answers in upliftment of
communities and the
alleviation of poverty