13. Creating more engaging & interactive surveys‘A child’s job is to play, we should let them’. Best paper, by young researcher 2010
14. Why online discussion boards can be very effective with children.. Children now more tech savvy, becoming comfortable communicating online They have thinking time, and so their responses can be more considered Online channel fits around school/home commitments Are online a lot for school and spare time so not a big leap from normality They can feel safer at home and more relaxed..no strange moderator! They have the time to talk to friends/family who can be key influencers of their decisions Lastly, children are in this space often and it removes the “researcher effect” of having a researcher in the room
20. Lots of information required, so need to keep children focussed and engagedBackground & objective: Well known confectionary brand, wanting to explore the potential of a new sweet treat to go in children’s lunch boxes
28. More considered insights as they were given time to think and talk to friends/family about the products
29. Very useful insights as to how important brand, packaging and taste are to children
30. Directional insights as to ideas for a potential new sweet treat for lunch boxes“I ate the biscuits on the way home today with a friend and we loved them!” “This was great thanks...I really enjoyed taking part. Bye everyone.” “Hi there goodbye and thanks for having me in this discussion it’s been great thanks a lot”
31. Online qual doesn’t replace other methodologies. It’s another effective tool for our kit.. ..and we should be methodology agnostic and choose the tools that work as the needs arises.
