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Adv3rt1s1ng




    Marco Massarotto www.internetpr.it
Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng
Le regole d’oro valgono ancora?




           Marco Massarotto www.internetpr.it
       Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?




An advertising agency is 85% confusion
        and 15% commission.

                                                            (Fred Allen, 1954)




            Marco Massarotto www.internetpr.it
        Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
Adv3rt1s1ng Le regole d’oro valgono ancora?




An advertising agency is 85% confusion
        and 15% commission.




            Marco Massarotto www.internetpr.it
        Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
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Adv3rt1s1ng

  • 1. Adv3rt1s1ng Marco Massarotto www.internetpr.it Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
  • 2. Adv3rt1s1ng Le regole d’oro valgono ancora? Marco Massarotto www.internetpr.it Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
  • 3. Adv3rt1s1ng Le regole d’oro valgono ancora? An advertising agency is 85% confusion and 15% commission. (Fred Allen, 1954) Marco Massarotto www.internetpr.it Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp
  • 4. Adv3rt1s1ng Le regole d’oro valgono ancora? An advertising agency is 85% confusion and 15% commission. Marco Massarotto www.internetpr.it Blogfest, Riva del Garda, 14 settembre 2008 AdvCamp