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Shopping in AR_presentazione

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Concept and development of an iPhone app using augmented reality to market jewels.

Concept and development of an iPhone app using augmented reality to market jewels.

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  • 1. Shopping in realtà aumentata Michela Cairo e Marzia Testa Applicazione per iPhone Design dell’Interazione Prof. Agostini – a.a. 2009/10
  • 2. Realtà Aumentata (AR) PC MOBILE
  • 3. Come funziona Geolocalizzazione Marker Riconoscimento visivo
  • 4. La nostra applicazione brand awareness Obiettivi brand image promuovere e divertire catalogo di prodotti (gioielli) Concept contenuto editoriale
  • 5. La nostra applicazione shopping online Contesto e target nuove tecnologie (mixed reality) donne che amano sperimentare Campagna distribuzione marker pubblicitaria sconti mobile/web
  • 6. La nostra applicazione 4 funzionalità (Trend del giorno, Catalogo, Progettazione Look da star, Preferiti) 3 azioni (prova in AR, Acquista, Aggiungi a preferiti) colori aziendali Grafica minimale appunti di stile
  • 7. Conclusioni iPhone 4G Sviluppi futuri campagne pubblicitarie e promozionali viral mixed reality acquisto diretto Implementazioni social networks foto
  • 8. Riferimenti Multiple markers http://www.lostvalentinos.com/ Social AR http://tinyurl.com/augmentedid Tissot http://www.tissot.ch/reality/ Holition http://tinyurl.com/holition-demo JoinPad http://www.joinpad.net/ Seac02 http://www.seac02.it/ IAR2010 http://www.iar2010.joinpad.net/ Augmented Reality Event http://augmentedrealityevent.com/ AR su Wired http://tinyurl.com/wired-AR