Your SlideShare is downloading. ×
  • Like
  • Save
Shopping in AR_presentazione
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Shopping in AR_presentazione

  • 632 views
Published

Concept and development of an iPhone app using augmented reality to market jewels.

Concept and development of an iPhone app using augmented reality to market jewels.

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
632
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Shopping in realtà aumentata Michela Cairo e Marzia Testa Applicazione per iPhone Design dell’Interazione Prof. Agostini – a.a. 2009/10
  • 2. Realtà Aumentata (AR) PC MOBILE
  • 3. Come funziona Geolocalizzazione Marker Riconoscimento visivo
  • 4. La nostra applicazione brand awareness Obiettivi brand image promuovere e divertire catalogo di prodotti (gioielli) Concept contenuto editoriale
  • 5. La nostra applicazione shopping online Contesto e target nuove tecnologie (mixed reality) donne che amano sperimentare Campagna distribuzione marker pubblicitaria sconti mobile/web
  • 6. La nostra applicazione 4 funzionalità (Trend del giorno, Catalogo, Progettazione Look da star, Preferiti) 3 azioni (prova in AR, Acquista, Aggiungi a preferiti) colori aziendali Grafica minimale appunti di stile
  • 7. Conclusioni iPhone 4G Sviluppi futuri campagne pubblicitarie e promozionali viral mixed reality acquisto diretto Implementazioni social networks foto
  • 8. Riferimenti Multiple markers http://www.lostvalentinos.com/ Social AR http://tinyurl.com/augmentedid Tissot http://www.tissot.ch/reality/ Holition http://tinyurl.com/holition-demo JoinPad http://www.joinpad.net/ Seac02 http://www.seac02.it/ IAR2010 http://www.iar2010.joinpad.net/ Augmented Reality Event http://augmentedrealityevent.com/ AR su Wired http://tinyurl.com/wired-AR