Market jungle
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Market jungle

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A small presentation outlining the field of Design Management

A small presentation outlining the field of Design Management

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Market jungle Market jungle Presentation Transcript

  • MARKET JUNGLE SURVIVAL OF THE FITTEST
  • MARKET JUNGLE SURVIVAL OF THE FITTEST
  • MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION
  • MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION 3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION 3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE? 4. WHY DESIGN MANAGEMENT?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT????
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH????
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? WHERE????
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? HOW???? WHERE????
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? HOW???? WHEN???? WHERE????
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload Too many choices
  • MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload Too many choices OVERWHELMING!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises Smaller businesses
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises Smaller businesses Develop or vanish!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Develop or vanish!
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Develop or vanish! Existing target market / variation of product ingredients
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
  • MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Existing target market / variation of product appearance
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Adding value
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
  • MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
  • “It would be absolutely amazing to stop fearing risks and to adopt an innovative attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take, the greater the loss of money and opportunities they will have.”
  • “It would be absolutely amazing to stop fearing risks and to adopt an innovative attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take, the greater the loss of money and opportunities they will have.” Juan Rodriguez, Creative Director of advertising agency Badillo Saatchi & Saatchi
  • Thank you