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© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 1 
Workplace trends London 2012
10/28/2012 | 2 
Culture Code
10/28/2012 | 3 
“People think and see the world differently because of differing ecologies, social structures, philosophies and educational systems that date back to ancient Greece and China and have survived in the modern world” 
Professor Richard. E. Nisbett 
Culture : Why does it matter?
10/28/2012 | 4 
Connection 
Isolation 
Distraction 
Connection 
Connection 
Distraction
10/28/2012 | 5 
Concentration 
Distraction 
Concentration 
Distraction
10/28/2012 | 6 
Fun 
Serious 
Fun 
Serious
10/28/2012 | 7 
Order 
Chaos 
Order 
Chaos
10/28/2012 | 8 
Living 
Working 
Living 
Working
10/28/2012 | 9
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 10 
Connecting culture, workplace and design is a “wicked problem”
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 11
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 12 
a global research perspective 
India 
Europe 
USA 
China 
Russia 
Morocco
The Culture Code 100 Workplaces 11 Countries 6 Dimensions China, France, Germany, Great Britain, India, Italy, Morocco, the Netherlands, Spain, Russia, and the United States. By synthesizing Hofstede’s cultural dimensions and Hall’s proxemics theory, Steelcase uncovered new insights into cultural influences on the workplace.
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 14 
What are the relationships between national culture and workplace design?
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 15 
What are the cross-cutting patterns, relationships, commonalities and differences across cultures?
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 16 
• 
Comparative analysis of international surveys, research articles, and proprietary Steelcase research; 
• 
On-site immersion and observations 
• 
Workshops and interviews with local end- users, designers and thought leaders 
• 
Heuristic evaluation and expert opinion activities 
• 
Behavioral pattern analysis 
• 
Prototyping process workshops 
• 
Future client validation 
Research Methods
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 17 
A day in the life
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 18 18 
Social rituals
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 19 19 
Place making
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 20 
What are the relationships between national culture and workplace design?
SIX DIMENSIONS OF CULTURE
COMPARING CULTURES
EAST vs WEST 
NL
10/28/2012 | 24 
USA Embracing change
10/28/2012 | 25 
Workplace Culture in the USA 
• 
“Quilt” culture 
• 
Standardization and efficiency are valued 
• 
“Leader of the pack” approach 
• 
“Work is where my laptop is” 
• 
Living & working healthy 
• 
Yoga mania + mindfulness
10/28/2012 | 26 
The Netherlands A culture of balanced contrasts
10/28/2012 | 27 
Workplace Culture in the Netherlands 
• 
Secular multicultural tolerant culture 
• 
“Live and let live” approach to life 
• 
Authority is earned 
• 
Collaboration and consensus prevail 
• 
Physical and emotional wellbeing is foundational 
• 
Low tolerance to density 
• 
Sociability at work is limited
10/28/2012 | 28 
China Fast forwarding the pace of progress
10/28/2012 | 29 
Workplace Culture in China 
• 
Longest working hours in the world (9- 11 hours) 
• 
Sleeping during the day is not uncommon 
• 
Harmony and respect highly valued 
• 
Extreme high tolerance to density 
• 
High performers switch companies easily 
• 
Paternalist leadership approach 
• 
Connection to nature and spiritual values is key
10/28/2012 | 30 
India Fast forwarding the pace of progress
10/28/2012 | 31 
Workplace Culture in India 
• 
Multiethnic society 
• 
Passive fatalism and vibrant entrepreneurial spirit coexist 
• 
Family based culture 
• 
Chaotic traffic conditions 
• 
High tolerance to density 
• 
Long term planning is not valued 
• 
High employment turnover 
• 
High expectation for education
© 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 32 
What are the cross-cutting patterns, relationships, commonalities and differences across cultures?
10/28/2012 | 33 
Interconnected trends
10/28/2012 | 34 
Holistic approach to wellbeing
10/28/2012 | 35 
• 
Close contact or seclusion? 
• 
Acceptance of levels of privacy, proximity, density, psychological comfort, etc depends on workers’ cultural background and their perceptions of social distance. 
Space compression and wellbeing
Space compression and wellbeing
10/28/2012 | 37 
Culture Code

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Workplace trends 2012, office culture and creating workplaces for wellbeing ,catherine gall

  • 1. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 1 Workplace trends London 2012
  • 2. 10/28/2012 | 2 Culture Code
  • 3. 10/28/2012 | 3 “People think and see the world differently because of differing ecologies, social structures, philosophies and educational systems that date back to ancient Greece and China and have survived in the modern world” Professor Richard. E. Nisbett Culture : Why does it matter?
  • 4. 10/28/2012 | 4 Connection Isolation Distraction Connection Connection Distraction
  • 5. 10/28/2012 | 5 Concentration Distraction Concentration Distraction
  • 6. 10/28/2012 | 6 Fun Serious Fun Serious
  • 7. 10/28/2012 | 7 Order Chaos Order Chaos
  • 8. 10/28/2012 | 8 Living Working Living Working
  • 10. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 10 Connecting culture, workplace and design is a “wicked problem”
  • 11. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 11
  • 12. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 12 a global research perspective India Europe USA China Russia Morocco
  • 13. The Culture Code 100 Workplaces 11 Countries 6 Dimensions China, France, Germany, Great Britain, India, Italy, Morocco, the Netherlands, Spain, Russia, and the United States. By synthesizing Hofstede’s cultural dimensions and Hall’s proxemics theory, Steelcase uncovered new insights into cultural influences on the workplace.
  • 14. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 14 What are the relationships between national culture and workplace design?
  • 15. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 15 What are the cross-cutting patterns, relationships, commonalities and differences across cultures?
  • 16. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 16 • Comparative analysis of international surveys, research articles, and proprietary Steelcase research; • On-site immersion and observations • Workshops and interviews with local end- users, designers and thought leaders • Heuristic evaluation and expert opinion activities • Behavioral pattern analysis • Prototyping process workshops • Future client validation Research Methods
  • 17. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 17 A day in the life
  • 18. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 18 18 Social rituals
  • 19. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 19 19 Place making
  • 20. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 20 What are the relationships between national culture and workplace design?
  • 21. SIX DIMENSIONS OF CULTURE
  • 24. 10/28/2012 | 24 USA Embracing change
  • 25. 10/28/2012 | 25 Workplace Culture in the USA • “Quilt” culture • Standardization and efficiency are valued • “Leader of the pack” approach • “Work is where my laptop is” • Living & working healthy • Yoga mania + mindfulness
  • 26. 10/28/2012 | 26 The Netherlands A culture of balanced contrasts
  • 27. 10/28/2012 | 27 Workplace Culture in the Netherlands • Secular multicultural tolerant culture • “Live and let live” approach to life • Authority is earned • Collaboration and consensus prevail • Physical and emotional wellbeing is foundational • Low tolerance to density • Sociability at work is limited
  • 28. 10/28/2012 | 28 China Fast forwarding the pace of progress
  • 29. 10/28/2012 | 29 Workplace Culture in China • Longest working hours in the world (9- 11 hours) • Sleeping during the day is not uncommon • Harmony and respect highly valued • Extreme high tolerance to density • High performers switch companies easily • Paternalist leadership approach • Connection to nature and spiritual values is key
  • 30. 10/28/2012 | 30 India Fast forwarding the pace of progress
  • 31. 10/28/2012 | 31 Workplace Culture in India • Multiethnic society • Passive fatalism and vibrant entrepreneurial spirit coexist • Family based culture • Chaotic traffic conditions • High tolerance to density • Long term planning is not valued • High employment turnover • High expectation for education
  • 32. © 2012 – Steelcase Inc. | Catherine Gall 10/28/2012 | 32 What are the cross-cutting patterns, relationships, commonalities and differences across cultures?
  • 33. 10/28/2012 | 33 Interconnected trends
  • 34. 10/28/2012 | 34 Holistic approach to wellbeing
  • 35. 10/28/2012 | 35 • Close contact or seclusion? • Acceptance of levels of privacy, proximity, density, psychological comfort, etc depends on workers’ cultural background and their perceptions of social distance. Space compression and wellbeing
  • 37. 10/28/2012 | 37 Culture Code