Web 2.OMG!!1!

A presentation by Myles Eftos

What I do www.madpilot.com.au www.88miles.net

What’s a Web 2.0?
Depends on who you talk to…
Cross site communication [Tech]
Gradients, reflections, starburst [Design]
Read/Write, Collaboration [Non-tech]
Marketing opportunity [Marketing]

My Name is URL
YouTube [www.youtube.com]
Facebook [www.facebook.com ]
Google Apps [www.google.com/apps]
88 Miles [www.88miles.net]
Blogger [blogger.com ]
Twitter [www.twitter.com]
Del.icio.us [del.icio.us]
BaseCamp [www.basecamphq.com]
Technorati [www.technorati.com]
Saasu.com [www.saasu.com]

Social Marketing
Easy to do
Not easy to do well
Fickle audience
Millions of other trying
Millions of others NOT trying

Original slides had this video embedded: http:// www.youtube.com/watch?v =muP9eH2p2PI

The Original Social Network
Social networks are about friends
Online friends still need lovin’
Treat online networks like offline ones

Passive marketing
Be known for what you do
Put a face to the product
Your friends become your marketing team
It’s not always peaches and cream

Know your enemy
Blogs
Google Alerts [www.google.com/alerts]
Technorati [www.technorati.com]
Summize [www.summize.com]
RSS

Take this away
The road is long
The rewards are many
Don’t neglect your friends
It’s not a job, it’s a lifestyle

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Web 2.OMG!!1!

by Myles Eftos on Jul 16, 2008

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Web 2.OMG!!1! — Presentation Transcript