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Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
Web 2.OMG!!1!
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Web 2.OMG!!1!

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The talk I gave to the PRIA Young guns group on using Web 2.0 and marketing

The talk I gave to the PRIA Young guns group on using Web 2.0 and marketing

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Transcript

  • 1. A presentation by Myles Eftos
  • 2. What I do www.madpilot.com.au www.88miles.net
  • 3. What’s a Web 2.0?
    • Depends on who you talk to…
    • Cross site communication [Tech]
    • Gradients, reflections, starburst [Design]
    • Read/Write, Collaboration [Non-tech]
    • Marketing opportunity [Marketing]
  • 4. My Name is URL
    • YouTube [www.youtube.com]
    • Facebook [www.facebook.com ]
    • Google Apps [www.google.com/apps]
    • 88 Miles [www.88miles.net]
    • Blogger [blogger.com ]
    • Twitter [www.twitter.com]
    • Del.icio.us [del.icio.us]
    • BaseCamp [www.basecamphq.com]
    • Technorati [www.technorati.com]
    • Saasu.com [www.saasu.com]
  • 5. Social Marketing
    • Easy to do
    • Not easy to do well
    • Fickle audience
    • Millions of other trying
    • Millions of others NOT trying
  • 6. Original slides had this video embedded: http:// www.youtube.com/watch?v =muP9eH2p2PI
  • 7. The Original Social Network
    • Social networks are about friends
    • Online friends still need lovin’
    • Treat online networks like offline ones
  • 8. Passive marketing
    • Be known for what you do
    • Put a face to the product
    • Your friends become your marketing team
    • It’s not always peaches and cream
  • 9. Know your enemy
    • Blogs
    • Google Alerts [www.google.com/alerts]
    • Technorati [www.technorati.com]
    • Summize [www.summize.com]
    • RSS
  • 10. Take this away
    • The road is long
    • The rewards are many
    • Don’t neglect your friends
    • It’s not a job, it’s a lifestyle
  • 11. Question time

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