SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
3.
What’s a Web 2.0? <ul><li>Depends on who you talk to… </li></ul><ul><li>Cross site communication [Tech] </li></ul><ul><li>Gradients, reflections, starburst [Design] </li></ul><ul><li>Read/Write, Collaboration [Non-tech] </li></ul><ul><li>Marketing opportunity [Marketing] </li></ul>
4.
My Name is URL <ul><li>YouTube [www.youtube.com] </li></ul><ul><li>Facebook [www.facebook.com ] </li></ul><ul><li>Google Apps [www.google.com/apps] </li></ul><ul><li>88 Miles [www.88miles.net] </li></ul><ul><li>Blogger [blogger.com ] </li></ul><ul><li>Twitter [www.twitter.com] </li></ul><ul><li>Del.icio.us [del.icio.us] </li></ul><ul><li>BaseCamp [www.basecamphq.com] </li></ul><ul><li>Technorati [www.technorati.com] </li></ul><ul><li>Saasu.com [www.saasu.com] </li></ul>
5.
Social Marketing <ul><li>Easy to do </li></ul><ul><li>Not easy to do well </li></ul><ul><li>Fickle audience </li></ul><ul><li>Millions of other trying </li></ul><ul><li>Millions of others NOT trying </li></ul>
6.
Original slides had this video embedded: http:// www.youtube.com/watch?v =muP9eH2p2PI
7.
The Original Social Network <ul><li>Social networks are about friends </li></ul><ul><li>Online friends still need lovin’ </li></ul><ul><li>Treat online networks like offline ones </li></ul>
8.
Passive marketing <ul><li>Be known for what you do </li></ul><ul><li>Put a face to the product </li></ul><ul><li>Your friends become your marketing team </li></ul><ul><li>It’s not always peaches and cream </li></ul>
10.
Take this away <ul><li>The road is long </li></ul><ul><li>The rewards are many </li></ul><ul><li>Don’t neglect your friends </li></ul><ul><li>It’s not a job, it’s a lifestyle </li></ul>