1.
A presentation by Myles Eftos

2.
What I do www.madpilot.com.au www.88miles.net

3.
What’s a Web 2.0? <ul><li>Depends on who you talk to… </li></ul><ul><li>Cross site communication [Tech] </li></ul><ul><li>Gradients, reflections, starburst [Design] </li></ul><ul><li>Read/Write, Collaboration [Non-tech] </li></ul><ul><li>Marketing opportunity [Marketing] </li></ul>

4.
My Name is URL <ul><li>YouTube [www.youtube.com] </li></ul><ul><li>Facebook [www.facebook.com ] </li></ul><ul><li>Google Apps [www.google.com/apps] </li></ul><ul><li>88 Miles [www.88miles.net] </li></ul><ul><li>Blogger [blogger.com ] </li></ul><ul><li>Twitter [www.twitter.com] </li></ul><ul><li>Del.icio.us [del.icio.us] </li></ul><ul><li>BaseCamp [www.basecamphq.com] </li></ul><ul><li>Technorati [www.technorati.com] </li></ul><ul><li>Saasu.com [www.saasu.com] </li></ul>

5.
Social Marketing <ul><li>Easy to do </li></ul><ul><li>Not easy to do well </li></ul><ul><li>Fickle audience </li></ul><ul><li>Millions of other trying </li></ul><ul><li>Millions of others NOT trying </li></ul>

6.
Original slides had this video embedded: http:// www.youtube.com/watch?v =muP9eH2p2PI

7.
The Original Social Network <ul><li>Social networks are about friends </li></ul><ul><li>Online friends still need lovin’ </li></ul><ul><li>Treat online networks like offline ones </li></ul>

8.
Passive marketing <ul><li>Be known for what you do </li></ul><ul><li>Put a face to the product </li></ul><ul><li>Your friends become your marketing team </li></ul><ul><li>It’s not always peaches and cream </li></ul>

9.
Know your enemy <ul><li>Blogs </li></ul><ul><li>Google Alerts [www.google.com/alerts] </li></ul><ul><li>Technorati [www.technorati.com] </li></ul><ul><li>Summize [www.summize.com] </li></ul><ul><li>RSS </li></ul>

10.
Take this away <ul><li>The road is long </li></ul><ul><li>The rewards are many </li></ul><ul><li>Don’t neglect your friends </li></ul><ul><li>It’s not a job, it’s a lifestyle </li></ul>

11.
Question time