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Web 2.OMG!!1!

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The talk I gave to the PRIA Young guns group on using Web 2.0 and marketing

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Web 2.OMG!!1!

  1. 1. A presentation by Myles Eftos
  2. 2. What I do www.madpilot.com.au www.88miles.net
  3. 3. What’s a Web 2.0? <ul><li>Depends on who you talk to… </li></ul><ul><li>Cross site communication [Tech] </li></ul><ul><li>Gradients, reflections, starburst [Design] </li></ul><ul><li>Read/Write, Collaboration [Non-tech] </li></ul><ul><li>Marketing opportunity [Marketing] </li></ul>
  4. 4. My Name is URL <ul><li>YouTube [www.youtube.com] </li></ul><ul><li>Facebook [www.facebook.com ] </li></ul><ul><li>Google Apps [www.google.com/apps] </li></ul><ul><li>88 Miles [www.88miles.net] </li></ul><ul><li>Blogger [blogger.com ] </li></ul><ul><li>Twitter [www.twitter.com] </li></ul><ul><li>Del.icio.us [del.icio.us] </li></ul><ul><li>BaseCamp [www.basecamphq.com] </li></ul><ul><li>Technorati [www.technorati.com] </li></ul><ul><li>Saasu.com [www.saasu.com] </li></ul>
  5. 5. Social Marketing <ul><li>Easy to do </li></ul><ul><li>Not easy to do well </li></ul><ul><li>Fickle audience </li></ul><ul><li>Millions of other trying </li></ul><ul><li>Millions of others NOT trying </li></ul>
  6. 6. Original slides had this video embedded: http:// www.youtube.com/watch?v =muP9eH2p2PI
  7. 7. The Original Social Network <ul><li>Social networks are about friends </li></ul><ul><li>Online friends still need lovin’ </li></ul><ul><li>Treat online networks like offline ones </li></ul>
  8. 8. Passive marketing <ul><li>Be known for what you do </li></ul><ul><li>Put a face to the product </li></ul><ul><li>Your friends become your marketing team </li></ul><ul><li>It’s not always peaches and cream </li></ul>
  9. 9. Know your enemy <ul><li>Blogs </li></ul><ul><li>Google Alerts [www.google.com/alerts] </li></ul><ul><li>Technorati [www.technorati.com] </li></ul><ul><li>Summize [www.summize.com] </li></ul><ul><li>RSS </li></ul>
  10. 10. Take this away <ul><li>The road is long </li></ul><ul><li>The rewards are many </li></ul><ul><li>Don’t neglect your friends </li></ul><ul><li>It’s not a job, it’s a lifestyle </li></ul>
  11. 11. Question time

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