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Social Media TechnologiesWhat? Why? How?By Kelly Mitchell&Madelin O’Sullivan(Birgerking, 2011)
How can academiclibraries enhancestudents learningexperiences through theuse of social mediatechnologies?(Leti_valde94, 2011)(Prévots, 2010)
What are Social MediaTechnologies and whatare they good for?•Part of Web 2.0 technologies•Blogs, wikis, RSS feeds•Social networking sites like Facebook, Twitter,Linkedin(Gross & Leslie, 2008)What are they good for?•Access information easier•Users can contribute & create content(Liu, Liao & Guo, 2009)
They can be effective ifthey are -1. Transparent – clear wording2. Consistent – easily identified andused3. Selective – users are directed toquality information4. Accessible – easy to find(Wales & Robertson, 2008)
How does this relate toacademic libraries?Aim to provide learning supportHOWEVERThere are problems with services•Users find library design confusing (Liu, Liao & Guo, 2009)•Users get anxious when using library services (Jiao &Onwuegbuzie, 2004)
Effectively using SMT canallow libraries too -•Create segways between SMT &library•Create a comfortable environment (Jiao &Onwuegbuzie, 2004)•Interact creatively & engagingly withusers (Gross & Leslie, 2008)•Be where their users are (Gross & Leslie, 2008)
User needs…USER PROBLEMS•Students aren’t using library services to findinformation (Liu, Liao & Guo, 2009)•Users find the library difficult to use(Liu, Liao & Guo, 2009)•Many get anxious when confronted with libraryservices (Jiao & Onwuegbuzie,2004)SMT STATISTICS(Cowling, 2013)•11,500,000 Australian Facebook accounts currently•2,000,000 Australian Twitter accounts currently•11,000,000 Australians visited Youtube in May
Who are the users?What Australian Bureau of Statistics (2013) saysabout university students•72% are domestic students•61% of these are aged between 15-24•28% are international•70% of these are aged between 15-24The majority of universitystudents are under 24
What are their demands?• quality facilities and achievement• customised technologies and research• technology integrated in learning• to use new communication modes(Gross & Leslie, 2008)
What are their needs??(Tulane Publications, 2009)
What are others doing?According to Times Higher Education (THE)World Reputation Rankings 2013, Australia nowhas six universities in the top 100:1. University of Melbourne,2. Australian National University3. University of Sydney4. University of Queensland5. University of New South Wales6. Monash UniversitySource: Australian Universities. (n.d.)
What are others doing?UniversitySocial Media Used in Library and Information ServicesFacebook Twitter Youtube RSS Feeds BlogUniversity ofMelbourneAustralianNationalUniversityUniversity ofSydneyUniversity ofQueenslandUniversity ofNew SouthWalesMonashUniversitySource: University of Melbourne (2013), Australian National University (2013), University of Sydney (2013),University of Queensland (2013), University of New South Wales (2013) and Monash University (2013).
What is Facebook?Facebook is social networking tool that wascreated in February 2004 by Harvard students.Soon expanded to include all other Ivy Leagueschools, and then to all colleges not long after.In September 2006 Facebook opened itsmembership to the public for anyone aged 13 andolder with a valid email address.Late in 2007, Facebook introduced businesspages (now known as groups).Source: Phillips (2007), Richmond (2007) and Feinlieb (2012).(Paköeningrat, 2008)
Why use Facebook?• Facebook is a free social media tool which offerslibraries various ways to connect with their usersincluding: status updates, uploading photos and videoscontent, commenting, and ‘liking something’..• Facebook allows you to also link posted content tonearly anything on the web.• Facebook offers live group chat and private messagingto users.• A recent study by ADCORP (2013) found that over 51percent of the Australian population currently useFacebook. These statistics indicate that a majority ofuniversity students already use Facebook.
What is Twitter?• Twitter is a micro-blogging website that was launched onJuly 13, 2006 by Jack Dorsey.• Twitter rapidly grew and gained worldwide popularity, withover 500 million registered users as of 2012.• "...we came across the word twitter, and it was justperfect. The definition was a short burst ofinconsequential information, and chirps from birds. Andthats exactly what the product was." – Jack Dorsey(2009).• Since its launch, Twitter has become one of the ten mostvisited websites on the Internet, and has been describedas "the SMS of the Internet”.• Twitter has reported that it’s now seeing over 200 millionactive users send 400 million tweets per day.Source: Sarno (2009), Lunden (2012), D’Monte (2009) and Tsukuyama (2013.)(Prévots, 2010)
Why use Twitter?• Offers a status update with a limit of 140characters.• Allows users to search for key words and topicsthat other users post and the ability to savethese searches.• Twitter also offers an advanced search featurewhere you can add your location as well as thekey search topic so that users can seewhenever another user posts about the keysearch topic in your area.
What about YouTube?Very popular (Cho, 2013)Easy to use (Webb, 2007)Encourages interactive learning (Ruben, 2012)Can instruct, promote & market(Cho, 2013)Deepen library collections (Cho, 2013)Can create playlists(Cho, 2013)
QUT Studywell(QUT, 2013b)Playlist of videos – all aboutstudy management
Disadvantages of SocialMedia• Verification of identity isnt required prior to creatinga profile• Fake user ‘imposters’ accounts can easily becreated.• Authentic accounts can be hijacked and misleading/untruthful content can be posted.• Text can be ‘Lost in Translation’. Users need to becareful of how posted content may be conceived byother users.Source: Perin (2009) and Tarshis, (2011).
International Students• A 2013 study on the information on social networking preferencesof Bond University students and usage was gathered from 13 percent of students at Bond University via an online survey.• The survey discovered Facebook is used for finding information byrespondents from all countries.• Twitter is used as much as Facebook for finding information byrespondents from Norway while less than 30 per cent ofrespondents from Canada, China, Malaysia and the USA useTwitter for finding information.• Respondents from all countries indicate that they use YouTube forfinding information.• Of particular interest is the usage of Renren for students fromChina, as an alternative to Facebook.Source: Saw, Abbott, Donaghey & McDonald (2013)
What can libraries post?Phillips (2011) provides seven categories for which the Author’s posts can bedivided into:• Announcements e.g.: Hours of operation, Service Availability,Facility, Policies.• Library Services e.g.: Highlighting Collection, InformationResources, Instructional Sessions, Other Events, Other LibraryServices, Requests for Feedback.• Core Values e.g.: Encourage Reading (Internal), Civic Engagement(Internal), Current Technology.• Promotion e.g.: Local Pride, Self-Depreciating Humour, Libraries inBroader Culture, Celebrate With Us.• Outreach and Support e.g.: Supportive Well Wishes (Internal),Pictures, Invitations, Questions, General Humour.• University Related e.g.: Celebration, Faculty/ Staff Support, CulturalValues, History.• Local and Broader Community Related e.g.: Announcement(External), Supportive Well Wishes (External), Encourage Reading(External), Other Events, Information Resources, Civic Engagement(External).
Recommendations...Students need...•Technology integrated into learning•Technologies within library services tomake them comfortable•To use Facebook, Twitter & Youtube tocommunicate•Quality services and facilities
Recommendations...1. Create Facebook, Twitter & YouTubeaccounts for the library(Leti_valde94, 2011)(Paköeningrat, 2008)(Prévots, 2010)
Recommendations...2. Put a group of staff members incharge of social media technologies(Budzlife, 2007)
Recommendations...4. Create YouTube playlists(YouTube, n.d.)UQ has various playlistscongregated on their UQYouTube channel
Recommendations...5. Use Twitter to communicate andconnect with users(QUT Library, n.d.)Peopleconnected toQUT Libraryvia twitterHow the librarycommunicatesand sharesinformation
Recommendations...6. User Facebook to promote & marketyour library.(Facebook, 2013)Marketing of MonashUniversityPromoting servicesof the UniversityCommunicating withusers & allowingthem tocommunicate back
Recommendations...7. Comments, tweet & post to encouragecommunication & make users feelvalidated (Scupola & Nicolajsen, 2010)(TPorter2006, 2010)
Recommendations...8. Use statistics & feedback to measureyour successDESIGNIMPLEMENTEVALUATE
ConclusionsHow can university libraries enhance students learning experiencesthrough the use of social media technologies?• Identified current social technologies that are available• How social technologies relate to academic libraries, whichlibraries are currently using social technologies and whichare the most commonly used• How statistics and research support the growing use ofthese social technologies• Highlighted the advantages and disadvantages of thesetechnologies including whether the same socialtechnologies are used by domestic and internationalstudents• Outlined the categories for posts can along withrecommendations of which social technologies should beemployed and how they should be managed.
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