Sheridan&Co Credentials 2011

We are a full serviceretail design agency.www.sheridanandco.com

What our clients sayMark Riches, CEO Rebecca Hough, Head of P.O.S. David Stephens, V.M. ManagerWorld Duty Free Dunhill Estee LauderSheridan&Co has maintained the total We have been delighted with the work Sheridan&Co has one of the bestD.N.A of the old World of Whiskies that the design team at Sheridan&Co creative teams I have ever worked for.shops but updated it to the 21st have produced for us over the past few They have the ability to take a brief andCentury. The brief was delivered exactly months really develop it without compromisingas we wishes and I was completely They have a very innovative and detailed the identity or direction of our brands.blown away when I visited the store, as approach and have tackled a Their attention to detail is second toit exceeded my wildest dreams. We look challenging brief head on. The team none, and the quality of builds isforward to working with Sheridan&Co in have produced a well engineered, superb.the future on further projects. bespoke solution that really delivers by allowing us to display and hero key Projects are managed from start toThis site was described as ‘The best products in a unique way. ﬁnish incredibly well and with only onewhisky environment in the world’ by person to deal with, projects run fastMartin Moodie of the Moodie Report. We are now to looking to implement and efﬁciently. They are a pleasure to their design work on a global basis to work with! feature in dunhill stores worldwide.

Some resultsTasty Speedy Blooming BeautifulNew World of Whiskies store shows Special edition Absolut Rock sold Interactive shop-in-shop’s 400% Roadshow mobile unit multipliesa spirited 200% sustained sales rise out in half the time across 10 airports sales rocket for Lab Series Urban Decay sales fourfold in a week 200% 200% 400% 400%

Where you may have seen us

Ofﬁce locationsHead Ofﬁce London New York Hong Kong ShanghaiMarket Harborough, Blandford Street, Wooster Street, Soho Wyndham Street, Central Ascendas Plaza,Leicestershire Marylebone TianYaoQiao RoadDesign Sales Sales Sales SalesDesign Development Client Servicing Client Servicing Client Servicing Client ServicingProject Management Strategy & Insight Strategy & Insight Strategy & Insight Production ManagementProduction campus (6,000 Design Strategy Design Designm2) Digital Design Development Project managementDigital print Market Research Project Management Production ManagementVinyl’s POP-UP StoreSpray paintLogisticsWarehouseInstallation

Our global footprint Finland Norway Sweden Denmark UK St Petersburg Ontario Ireland Market Harborough Vancouver Quebec Montreal London Moscow France Germany Seattle Connecticut Switzerland San Francisco Boston Spain Italy Kazakhstan Beijing Seoul New York Portugal Japan Los Angeles Tunisia Shanghai Houston Miami Canary Islands Egypt Dubai Cancun Hong Kong Mumbai Taipei Nigeria Singapore Johannesburg Brisbane Sao Paulo Sydney Cape Town Melbourne Sheridan&Co Presence Sheridan&Co Work

A brief history X

What we do Retail Strategy Concept Design Development Implementation Process Sheridan&Co Wolf Ollins Fitch Household Four IV I-AM

What we do• Align Brand objectives with consumer needs and aspirations• Recognise different consumer groups• Visualise the proposition• Engineer the solution• Actuate the selling cycle: Engagement, Evaluation, Sale Purchase Brand Consumer

What we do• Align Brand objectives with consumer needs and aspirations• Recognise different consumer groups• Visualise the proposition• Engineer the solution• Actuate the selling cycle: Engagement, Evaluation, Sale Brand Purchase Consumer

Sectors Beauty Jewellery/Watches Travel Retail Spirits Food

Laura MercierNew York: Saks 5th Avenue, Bloomingdales; London: Harvey Nichols, Selfridges; Galleries Lafayette in Berlin and Paris.BriefSheridan&Co designers worked closely with the Laura Mercier team to develop a palette of materials and design elements that make a strongbrand statement. Solution High-gloss dark brown counters and walls are the signature colour of the brand, and make a bold and distinct presence in the retail environment. Oversized satin white Corian countertops are a stylish and striking visual element that frame the Laura Mercier display units. Gold details and polished steel and mirror accents give a dynamic sense of glitz and movement. Anchoring the sites are beautiful ﬁelds of honey onyx tile; an important element that adds warmth and completes the balance of contemporary and traditional. Floating above the Bloomingdales and Harvey Nichols sites are custom Swarovski crystal chandeliers, providing an elegant sparkle. Overall, the sites, like the Laura Mercier brand, strive to be elegantly modern – an approachable yet conﬁdent and uncomplicated beauty.

World of Whiskies Brief To maintain WDF’s reputation as a specialist whisky store and ‘haven for whisky drinkers’, but also to broaden its appeal to a more diverse audience Solution The new design concept for the store mixes the modern and traditional, juxtaposing a sleek, contemporary interior with a palette of seasoned materials associated with the whisky industry, such as oak and brass. The arched ceiling clad with oak echoes the inside of a whisky barrel. To demystify some of the issues surrounding malt whisky, areas were created including the Discover Your Taste Bar and product zones such as Fireside Indulgence or Rare & Vintage Results Sales in 1st month of redesigned store raised 20% compared to previous years

Mappin & Webb Brief Create a new merchandising and window system for its jewellery collection, upgrading the experience whilst integrating the story of its long and illustrious history. Solution We asked ourselves ‘what is a window really for?’ Behind the glass of a jeweller’s window lies luxury; in front stands desire. A jeweller’s window should tempt a meeting, engender an entrance. Regimented window displays appear a barrier, deterring the desired embrace. The answer was to encourage a customer’s entrance to the store by visually seducing the eye using curvature in the displays and an arced hierarchy of graphic, unit and product. Each is linked by shape and alignment, and by swoops of hand-tied ribbon. The result is a more organic visual landscape which speaks of nature; a vista which looks open and inviting. The system has ﬂexibility in its implementation, as Mappin & Webb’s showrooms vary architecturally from the historic to the contemporary. Results Mappin & Webb is hugely impressed, and is using the concept for its Christmas windows. Sheridan&Co is also now designing for the windows of its sister retailer, Goldsmiths.

Urban Decay Europe, 2010. Design and production of a traveling roadshow for unique colour brand, concessions and mainstream distribution in UK department stores and Sephora.

Absolut Rock Absolut Vodka “Rock Edition” launched in Selfridges on 1st September before rolling out to top supermarkets, display cabinets at premium bars & travel retail locations around Europe in October 2009 Brief Bring the ‘Main Event’ concept - the idea that everyone can enjoy a rock star experience - to life within the travel retail sector through a family of promotional installations Solution We created a series of promotional installations to reflect the fashion, glamour & vibrancy of today’s modern rock star. Each stand is specifically designed according to the chosen location - airports in Stockholm, London, Paris, Frankfurt, Moscow, Barcelona, & Istanbul. Bespoke features included shelving made to look like guitar amplifiers, a drum kit, tread plate flooring & gobo projections to really bring the stand to life Result Product sold out with 2 weeks remaining of the promotions allocated timescale. The concept was so well received we were asked to stretch it to include a prize draw.

Promotional sites - Gucci

Promotional sites - Dolce & Gabbana

Long term relationships - Clarins 1983 2010Turnover: Turnover:£25,000 £250,000,000

Long term relationships - Clarins 2010 1983

New brands 2010/11

• Aurum Holdings • Dolce & Gabanna • LVMH • Royal Salute• Absolut Vodka • Dunhill • Mama Mio • Selfridges• Aquascutum • Elemis • Mappin & Webb • Shafii & Schmid• Bacardi • Estee Lauder • Martell • Shams Jewellers• Backes & Strauss • Fiona Cairns • Mistrys of Market • Simple Beauty• Balenciaga • Fragrance Expert Harborough • Sisley• Ballentines • Ghost • Moncrief • SKII• BellaPierre • Go Smile • Monica Vinader • Sony Ericsson• Bliss • Grey Goose • Moroccan Oil • Space NK• Boots • Gucci • Nars • Smashbox• Calvin Klein • Harrods • National Trust • Staffs County Council• Carolina Herrera • Harvey Nichols • Natural Empathy • Sue Devitt• Chivas Brothers • Havana Club • Nickel Spa • Superdry• Chloe • Hugo Boss • Nina Ricci • Swarovski• Christian Dior • ICON P/Ship • Omorovicza • Taylors of Old Bond Street• Clarins • Jane Iredale • Mary Queen of Shops • Tesco• Clarisonic • Jane Packer • Olmeca • The Art of Shaving• Clinique • Jill Sander • Organic Pharmacy • The Refinery• CMC Golf • JTI • Proctor & Gamble • Too Faced• Coty • Kanebo • Pernod Ricard / W.B.D.F. • Unilever• Comme des Garcons • Knockout • Paco Rabanne • Urban Decay• Crafts Council • Kyoku • Pixi • Vera Wang• Crème de la Mer • Lacoste • Puig • Vincent Longo• Darac Beauty • Laura Mercier • Prada • Vivienne Westwood• Debenhams • Lisa Hoffman • Remede • World Duty Free• Dermalogica • Lolas Kitchen • ReVive • Yoo Moo• Destination Skin • Luxottica • Rouge Bunny Rouge• Dianne Brill • Luxury Cosmetics D.G. • Royal Carribean CruisesOur clients

Your closest ofﬁce Address Sheridan&Co 10A Blandford Street Baker Street Regent’s Park London W1U 4AZ UK Great Portland Street Marylebone Oxford Circus Marble Arch Bond Street

Company informationCompany NameSheridan&Co Company Registration Number 1720277AddressHead Office WebsiteRiverside www.sheridanandco.comMarket HarboroughLeicestershire Type of OrganisationLE16 7PT Privately owned companyUK Names of the ExecutiveLondon Directors / Partners10A Blandford Street Michael Sheridan – CEO & FounderLondonW1U 4AZUK Number and locations of offices Sheridan&Co has offices in MarketNew York Harborough, London & New York84 Wooster Street including an affiliate office in Hong Kong.Suite 703 Manufacturing sites are located inNY, 10012 Market Harborough, Shanghai, GuangUSA Chao and Hong KongTelephone Numbers Number of EmployeesHead Office: +44 (0)1858 468000 80 worldwideLondon: +44 (0)20 7486 7499New York:+001 212 625 1666

Sheridan&Co Credentials 2011

by m_sheridan on May 10, 2011

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