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LumoLink General Presentation


LumoLink is an interactive agency located in Northern Finland. Our focus is on web development and online marketing. We create web-based solutions for our clients and help them market them. LumoLink’s …

LumoLink is an interactive agency located in Northern Finland. Our focus is on web development and online marketing. We create web-based solutions for our clients and help them market them. LumoLink’s slogan is ”Web solutions that work.” We want to create solutions that bring results.

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  • 1. General presentation - 6.10.2011
  • 2. About us
  • 3. Company overview• Founded in 2010• Located in Oulu city center• Expertise - Online marketing - Web development• Clients in - Finland - Russia - North America
  • 4. MissionHelp businesses be more successful online
  • 5. Services Web developmentOnline marketing Training
  • 6. People
  • 7. We know technology Our technology stack
  • 8. Online marketing• Search engine optimization • Online marketing in Russia - Internal optimization - Yandex direct - Link building strategy -• Social media • Landing page optimizing - Social media integration • Pay per click - Social media strategy - AdWords• Traffic and conversion analysis - Social networks - Facebook - LinkedIn
  • 9. Training• Public speaking - Online marketing strategy - Seminars - Conversion and traffic - Workshops analysis - Corporate events - Doing business online in Russia• Training - Search engine - Search Engine optimization in Russia Optimization - Social networks in - Social media Russia
  • 10. ValoStartupWe organize yearly event for Internet startups. More info at :
  • 11. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info:
  • 12. Project spotlights
  • 13. Project spotlight: Unix- Tutorials• Category - Search engine optimization• Client - Internal project• URL -
  • 14. Project spotlight: Unix- Tutorials• Created in 2 weekends• Statistics for past 6 month - Over 100 000 visitors - Visitors from 204 countries - 71,91% of traffic from search engines• Marketing budget: 0€
  • 15. Project spotlight: Jongla• Category - Web social service• Client - Jongla Oy• URL -
  • 16. Project spotlight: Jongla portal• Custom made platform• Made to scale to hundreds of thousands of visitors• Technology used: Python, Django, jQuery, HTML5, jQuery Mobile
  • 17. Project spotlight: Anton & Nina• Category - Search engine optimization for an e-commerce site• Client - Antoniina Oy• URL -
  • 18. Project spotlight: Anton & Nina - Total revenue increase +145,87% - Total conversion rate increase +197,31% - Revenue increase from search engines +264,23% - Increase in organic search engine traffic +27,74% - Conversion rate increase for search engine traffic +196.61% - Total increase in visits +25,81%Definition: Conversion rate is percentage of clicks that result in a commissionable activity (sale or lead)
  • 19. Project spotlight: UBI Web App• Category - Custom web application• Client - Oulu city
  • 20. Project spotlight: UBI Web App - Custom web application designed for street UBI displays - Fetches latest news from 65 Degrees North and adapts them for UBI displays - Adapting content to work with touch screen interface - Google Analytics integration
  • 21. Project spotlight: 65 Degrees North• Category - Optimizing the site for mobile devices• Client - 65 Degrees North / City of Oulu• URL -
  • 22. Project spotlight: 65 Degrees North - Brings 65 Degrees North’s content to mobile devices - Works on iOS based devices (iPhone, iPad, iPod), Android, Palm
  • 23. OpenSource strategy To be a true OpenSource company thatsupports and contributes to the ecosystem
  • 24. OpenSource projects: WP- Twitter• Displays relevant Twitter statistics right in the admin panel• Wordpress plugin• License: GPL• Source available• Status: Alpha
  • 25. OpenSource projects: Mootools-UI• Project with the purpose of increasing the appeal of MooTools as a web application front-end platform by providing high-quality key components for state-of-the- art web development.• Developed together with Robert Stjärnström from Cascade Creative Media• Mootools based plugin• License: GPL• Source available• Status: Alpha
  • 26. Our clients
  • 27. Challenge us to come upwith a marketing idea for your organization!
  • 28. Contact us• Located in the heart of Oulu - Isokatu 28 as. 4, 90100 Oulu• Contact: - Artem Daniliants - Mobile: +358504044299 - Email: