Ruth Ansel compares designing a magazine to designing a face, noting that while no two are alike, they share the same basic structure of eyes, nose, and mouth. Similarly, magazines all contain the same essential ingredients like fashion, beauty, and home content. To be successful, a designer must constantly reinvent the relationships between these elements, pay attention to the surrounding context and trends, and feature newly creative voices. By doing this, the design will be good and have lasting impact.