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Midnight Club 3
Dub Edition
Background Info
• Developed and produced by Rockstar San Diego.
• Released in North America on the 11th
of April and
the rest of the world on the 15th
of April on the Xbox
and ps2 and the 27th
of June on psp in North America
and 1st
of September for the rest of the world.
• Drag racing and street racing were a big influence on
these games. Also Americans love their cars so there
are a lot of muscle cars used in the game.
Marketing
• There were posters put in game magazines to
advertise the game and also adverts on the TV which
would help promote the game which would
influence more people to buy it
• http://www.youtube.com/watch?v=8Grz2ItMnYU
• Emphasising setting, cars motorbikes.
Shows actual game play and fast cars and areas you will
be racing round.
Distribution
• The game is available to buy in all games
stores and many supermarkets it is also
available to buy online and websites like
play.com.
• There is a pc demo available.
How is it received by critics and
gamers?
• The midnight club series is notorious for hours of fun because of its easy
handling system.
• It offers not only the average game player enjoyment but more
experienced players that are in to fast cars and pimping them
• It is said that it may fall short of being a top game as there is a glitch in the
graphics
• “The Midnight Club series has progressed through the years as a premier
medium for extreme urban racing with some of the most exotic cars that
the average player will not obtain within their lifetime”
www.gamershell.com/ps2/midnight_club_3_dub_edition/review.html -
35k -
• MC3 is at once the same beast as MC2, yet far deeper, broader, and richer
in presentation and culture than before.
http://uk.xbox.ign.com/articles/603/603390p1.html
Unique selling point
• The fact that you have freedom to roam
around and practice your driving skills, you
also have the freedom to choose which type
of race and when you want to do it.
• You can also pimp your car, adding better
parts and changing colour and features.
Unique selling point
• The fact that you have freedom to roam
around and practice your driving skills, you
also have the freedom to choose which type
of race and when you want to do it.
• You can also pimp your car, adding better
parts and changing colour and features.

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Case Study-Midnight Club

  • 2. Background Info • Developed and produced by Rockstar San Diego. • Released in North America on the 11th of April and the rest of the world on the 15th of April on the Xbox and ps2 and the 27th of June on psp in North America and 1st of September for the rest of the world. • Drag racing and street racing were a big influence on these games. Also Americans love their cars so there are a lot of muscle cars used in the game.
  • 3. Marketing • There were posters put in game magazines to advertise the game and also adverts on the TV which would help promote the game which would influence more people to buy it • http://www.youtube.com/watch?v=8Grz2ItMnYU • Emphasising setting, cars motorbikes. Shows actual game play and fast cars and areas you will be racing round.
  • 4. Distribution • The game is available to buy in all games stores and many supermarkets it is also available to buy online and websites like play.com. • There is a pc demo available.
  • 5. How is it received by critics and gamers? • The midnight club series is notorious for hours of fun because of its easy handling system. • It offers not only the average game player enjoyment but more experienced players that are in to fast cars and pimping them • It is said that it may fall short of being a top game as there is a glitch in the graphics • “The Midnight Club series has progressed through the years as a premier medium for extreme urban racing with some of the most exotic cars that the average player will not obtain within their lifetime” www.gamershell.com/ps2/midnight_club_3_dub_edition/review.html - 35k - • MC3 is at once the same beast as MC2, yet far deeper, broader, and richer in presentation and culture than before. http://uk.xbox.ign.com/articles/603/603390p1.html
  • 6. Unique selling point • The fact that you have freedom to roam around and practice your driving skills, you also have the freedom to choose which type of race and when you want to do it. • You can also pimp your car, adding better parts and changing colour and features.
  • 7. Unique selling point • The fact that you have freedom to roam around and practice your driving skills, you also have the freedom to choose which type of race and when you want to do it. • You can also pimp your car, adding better parts and changing colour and features.