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Bob London Presents to Independent PR Alliance on The Dreaded Pipeline, Lily Pads & Elevator Rants
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Bob London Presents to Independent PR Alliance on The Dreaded Pipeline, Lily Pads & Elevator Rants

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How can independent PR consultants thrive even as thousands of corporate marketing/comm folks flee (or are forced from) their cubicles and offices and hang out their own shingles? ...

How can independent PR consultants thrive even as thousands of corporate marketing/comm folks flee (or are forced from) their cubicles and offices and hang out their own shingles?

This thematic presentation by Bob London, President of London, Ink, to the Independent Public Relations Alliance helps independent PR consultants think through the foundational marketing and business development concepts that are proven to lead to success--a full pipeline and raving clients.

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Bob London Presents to Independent PR Alliance on The Dreaded Pipeline, Lily Pads & Elevator Rants Presentation Transcript

  • 1. About Bobwww.londonink.com
  • 2. The dreadedpipelinewww.londonink.com
  • 3. “Pick yourself”(and read Godin)www.londonink.com
  • 4. Dont be a lily pad(Commit)www.londonink.com
  • 5. What are you great at?(Your opinion doesn’tcount)www.londonink.com
  • 6. Stand for somethingauthentic.(Not ATTAP)www.londonink.com
  • 7. Put yourself out there(and your virtual self)www.londonink.com
  • 8. Nurture religiouslywww.londonink.com
  • 9. Read"Book Yourself Solid”by Michael Portwww.londonink.com
  • 10. Book yourself solidwww.londonink.com
  • 11. Refresh andreinventwww.londonink.com