No-Fail Strategies for Fan and Follower Acquisition

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No-Fail Strategies for Fan and Follower Acquisition

  1. 1. //NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS
  2. 2. //STRONG WELCOME TABS MASTERMINDS
  3. 3. // STRONG WELCOME TABS MASTERMINDS
  4. 4. // STRONG WELCOME TABS MASTERMINDS
  5. 5. // TELLYOUR CUSTOMERS MASTERMINDS
  6. 6. // TELL YOUR CUSTOMERS – ON PROPERTY forget modesty ce • Include vanity URL Embra on everything bragging Join us on facebook at facebook.com/BoomtownNewOrleans Must be 21. ©2011 Pinnacle Entertainment, Inc. All rights reserved.BTNO-10515-Facebook_poster.indd 1 3/15/11 6:22 PM MASTERMINDS
  7. 7. // TELL YOUR CUSTOMERS – ON PROPERTY • Include vanity URL on everything • Signage MASTERMINDS
  8. 8. // TELL YOUR CUSTOMERS – ON PROPERTY • Include vanity URL on everything • Signage • Marquee graphics MASTERMINDS
  9. 9. // TELL YOUR CUSTOMERS – ON DATABASE • Email blast MASTERMINDS
  10. 10. // TELL YOUR CUSTOMERS – ON DATABASE JUMP ON THE FANWAGON for your chance to win big! • Email blast • Direct mail MASTERMINDS
  11. 11. //TELL YOUR CUSTOMERS – MASS MARKET • Web graphic MASTERMINDS
  12. 12. //TELL YOUR CUSTOMERS – MASS MARKET Entertainment. It happens here. Lee Greenwood ______________________ Job #: GS-12793 Client: Gold Strike Title: Oct. Combo Ent Ad FRI., nOv. 11 • 9 P.M. Publication: Memphis Flyer Millennium Theatre Color: 4/c Trim: 9.35 x 12.4 24 95 Bleed: 0 $ (plus tax) ______________________ Date: 9/22/11 • Web graphic SAT., nOv. 26 • 8 P.M. Millennium Theatre $ 29 95 (plus tax) • Print ads EnTERTAInMEnT Gabby Johnson Trigger Proof Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. I’m Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here. Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM MASTERMINDS
  13. 13. //TELL YOUR CUSTOMERS – MASS MARKET EnTERTAInMEnT Entertainment. It happens here. Gabby Johnson Trigger Proof Lee Greenwood Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. ______________________ Job #: GS-12793 Thu. - Sat. 9 P.M. - 2:30 A.M. 9 P.M. • Email blast Thu. - Sat. 9 P.M. - 2:30 A.M. Client: Gold Strike Title: Oct. Combo Ent Ad FRI., nOv. 11 • Publication: Memphis Flyer Millennium Theatre Color: 4/c Trim: 9.35 x 12.4 24 95 Bleed: 0 $ (plus tax) ______________________ Date: 9/22/11 I’m Melody, your Ambassador of Fun. Chat with • Direct mail me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica SAT., nOv. 26 • 8 P.M. Millennium Theatre $ 95 29 | For tickets, call 888.747.7711 or visit goldstrike.com (plus tax) • Winning. Web graphic here It happens . Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 EnTERTAInMEnT • Print ads GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM Gabby Johnson Trigger Proof Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. I’m Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here. Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM MASTERMINDS
  14. 14. GET YOUR CUSTOMERS TO // TELL OTHERS MASTERMINDS
  15. 15. //GET NOTICED• Optimize for Edge Rank MASTERMINDS
  16. 16. //GET NOTICED • Optimize for Edge Rank• Familiarity • Videos• Photos • Links MASTERMINDS
  17. 17. //GET NOTICED• Optimize for Edge Rank MASTERMINDS
  18. 18. // GET THEM TALKING • Ask questions MASTERMINDS
  19. 19. // GET THEM TALKING • Get them involvedWe’re giving our fans the power ... Check out our slot poll and letus know which game you would like to see! - 2 minutes ago MASTERMINDS
  20. 20. // GET THEM TALKING • Get them involved MASTERMINDS
  21. 21. // GET THEM TALKING • Get them involved MASTERMINDS
  22. 22. // UTILIZE FACEBOOK’S FEATURES • Sharing button MASTERMINDS
  23. 23. // UTILIZE FACEBOOK’S FEATURES • Tagging friends MASTERMINDS
  24. 24. GIVE THEM AN// INCENTIVE MASTERMINDS
  25. 25. // GIVE AWAY PRIZES • Standard giveaway MASTERMINDS
  26. 26. // GIVE AWAY PRIZES • Standard giveaway MASTERMINDS
  27. 27. // GIVE AWAY PRIZES• Points-based giveaway • More entries for social action MASTERMINDS
  28. 28. // GIVE AWAY PRIZES• User-generated content MASTERMINDS
  29. 29. // GIVE AWAY PRIZES • Tiered giveaway MASTERMINDS
  30. 30. // GIVE AWAY PRIZES • Tiered giveaway MASTERMINDS
  31. 31. // GIVE AWAY PRIZES• Leverage Entertainers MASTERMINDS
  32. 32. // GIVE AWAY PRIZES• Leverage Entertainers MASTERMINDS
  33. 33. // FACEBOOK ADS MASTERMINDS
  34. 34. // ADVERTISING –COST OF SOCIAL MEDIA VS. OTHER MEDIUMS TV • Radio • Interactive Medium CPM CPC :30 TV $9 — :60 Radio $11 — Traditional Online $2.50 $3.70 Facebook Ads $0.57 $1.08 MASTERMINDS
  35. 35. // WHAT THEY LOOK LIKE • Title MASTERMINDS
  36. 36. // WHAT THEY LOOK LIKE • Title • Body Copy MASTERMINDS
  37. 37. // WHAT THEY LOOK LIKE • Title • Body Copy • Image MASTERMINDS
  38. 38. // WHAT THEY LOOK LIKE • Title • Body Copy • Image • Social Endorsement MASTERMINDS
  39. 39. // TARGETING• Location, Language, Education and Work• Age, Gender, Birthday and Relationship Status• Likes and Interests• Friends of Connections• Connections MASTERMINDS
  40. 40. // TARGETING MASTERMINDS
  41. 41. // TARGETING MASTERMINDS
  42. 42. // TWITTER MASTERMINDS
  43. 43. //RETWEET AND WIN MASTERMINDS
  44. 44. //SECRET PASSWORD MASTERMINDS
  45. 45. //NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS

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