New Facebook Platform Changes

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New Facebook Platform Changes

  1. 1. // FACEBOOK PLATFORM CHANGES – WHAT’S NEW MASTERMINDS
  2. 2. • Look• Interaction• Discovery• Metrics MASTERMINDS
  3. 3. // TIMELINE MASTERMINDS
  4. 4. // TIMELINE MASTERMINDS
  5. 5. // TIMELINE • About MASTERMINDS
  6. 6. // TIMELINE • Friends MASTERMINDS
  7. 7. // TIMELINE • Photos MASTERMINDS
  8. 8. // TIMELINE • Maps MASTERMINDS
  9. 9. // TIMELINE• Likes and Interests MASTERMINDS
  10. 10. // TIMELINE• Music, Video, News, Games MASTERMINDS
  11. 11. // TIMELINE• Timeline MASTERMINDS
  12. 12. //TIMELINE FOR BRANDS? MASTERMINDS
  13. 13. // TICKER MASTERMINDS
  14. 14. // TICKER• Used for light activity• Makes News Feed less noisy MASTERMINDS
  15. 15. // NEWS FEED MASTERMINDS
  16. 16. // NEWS FEED• “Top Stories” and “Most Recent” stories MASTERMINDS
  17. 17. // NEWS FEED• High quality content can become a “Top Story” MASTERMINDS
  18. 18. // NEWS FEED • User control MASTERMINDS
  19. 19. GREAT CONTENT//IS KING MASTERMINDS
  20. 20. We spent the last year making it so that you can connect to anything youwant, in any way you want. - Mark Zuckerberg MASTERMINDS
  21. 21. //OPEN GRAPH API MASTERMINDS
  22. 22. //OPEN GRAPH API MASTERMINDS
  23. 23. //OPEN GRAPH API – LIFESTYLE ACTIONS HOTEL MASTERMINDS
  24. 24. // CONTEXTUAL VERBS MASTERMINDS
  25. 25. // CONTEXTUAL VERBS MASTERMINDS
  26. 26. //OPEN GRAPH API – LIFESTYLE ACTIONS Jen likes Inception VS Jen watched Inception on Netflix MASTERMINDS
  27. 27. //OPEN GRAPH API – LIFESTYLE ACTIONS Ryan likes The Rolling Stones VS Ryan listened to Beast of Burden by The Rolling Stones on Spotify MASTERMINDS
  28. 28. //OPEN GRAPH API – LIFESTYLE ACTIONS Nancy likes Sex and the City Slots VS Nancy played Sex and the City Slots at the Venetian with Ryan MASTERMINDS
  29. 29. Today we’re making itpossible to build a completely new class of apps and to rethink a lot of industries at the same time. - Mark Zuckerberg MASTERMINDS
  30. 30. //FRICTIONLESS EXPERIENCE MASTERMINDS
  31. 31. //FRICTIONLESS EXPERIENCE • Redesigned permissions MASTERMINDS
  32. 32. //FRICTIONLESS EXPERIENCE • Automatic sync with Timeline MASTERMINDS
  33. 33. //FRICTIONLESS EXPERIENCE • Individual actions in Ticker MASTERMINDS
  34. 34. //FRICTIONLESS EXPERIENCE• Compiled summaries in News Feed MASTERMINDS
  35. 35. //GRAPH RANK MASTERMINDS
  36. 36. // GRAPH RANK• Edge Rank for app• Discovery MASTERMINDS
  37. 37. //APP METRICS MASTERMINDS
  38. 38. //APP METRICS • Optimize! MASTERMINDS
  39. 39. //APP METRICS • Optimize! MASTERMINDS

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